The mobile turnover of Poly-Mei excellent products accounted for 57%

Absrtact: Under the tide of mobile internet, the era of hand media comes. The electric trader is brewing a new round of arms race at the mobile end. As early as 2012, mobile business became the strategic highland of the domestic mainstream Electric company, the Beijing-east, Dangdang, gathers the beautiful product and so on the platform has exerting force mobile guest

Under the tide of mobile internet, the era of "hand media" comes. The electric trader is brewing a new round of "arms race" on the mobile end. As early as 2012, mobile business has become the mainstream of domestic electric power business strategic Heights, Beijing-east, Dangdang, Poly-United States and other platforms have launched a mobile client, open mobile phone mobile end of the dispute.

May 2012, the United States excellent product mobile phone client officially online, the current mobile end user size has reached 28 million. With the continuous upgrade of the user experience and the seamless combination of mobile end and PC, Poly-Mei excellent products have been taken the initiative in the wave of e-commerce mobility.

Relevant data show that in July this year, poly-US-quality mobile client turnover accounted for up to 57%. The IPO prospectus submitted to the US SEC in April this year showed that mobile-end sales reached 49% of the total platform turnover as of 2014. Mobile end of the transaction size of the annual growth rate of nearly 300%, repeat purchase rates of more than 80%, the first in the electric business. Poly-Mei Excellent products related to the responsible person said, Poly-Mei app from development to operation, experienced hundreds of changes, "small but Beautiful" road map is not only in the purchase, consumption of a node, the key lies in the whole dynamic process.

Focus on female users

Poly Beautiful Products Mobile end of the user body for the 18-30-year-old fashion young women, around the characteristics of female groups, the United States mobile end in the interface development focus on exquisite emotional design, to bring users a positive emotional experience.

Second, poly-Mei products as early as last September and micro-letter "marriage", the first in the mobile end to achieve complete, closed-loop payment interaction. In addition, poly-beauty products opened the user focus group mode, the initiative invited 5-6 users each week to the mobile end of the use of the experience to "pick", continuous refinement of the mobile app service system. Recently, Poly-Mei excellent products in accordance with the recommendations of the user in the mobile end of the push function to make a smartpush (precision push) optimization improvement. According to the head of the United States and quality products, Smartpush than the Smartpush user order rate of the average increase rate of more than 20%.

Innovative Mobile Exclusive Business

Poly-Beauty products in the mobile phone to provide exclusive mobile exclusive business, put forward the concept of wowexperience (screaming experience), rapid iterative innovation for the user's shopping experience fresh. 10 Point Brand Group, on time for new, 8-point night market, such as mobile business development to the timing node and category segmentation effective training users to visit the daily habit, and through a variety of promotional activities, coupons issued and other means to upgrade two of consumption, so that users get more mobile end of the privileged dividend; Secondly, the flow of poly-mei excellent goods marketing has played a stronger viscous effect. It is reported that the current Guangdong region mobile users can be free to stroll around the United States, to help users lift the flow of high consumption of worry. After the opening of the business, Guangdong area sales significantly improved, the next step will be gradually expand the cooperation operator range, the free flow of business to the country.

Play the time of fragmentation

Mobile end applications in the fragmentation of time to use, precision customization, social sharing and other aspects of the natural advantages, the major electric power business interactive play endless, and the goal is nothing more than through game entertainment to weaken the promotion of the "dead cycle" to meet the user a variety of service experience, enhance the sense of pleasure, with fun, interesting to retain people.

Poly-Mei Excellent products as a vertical cosmetics manufacturers, cosmetics category highly standardized, at the mobile end of the special sale of the "flash" mode, assembled the user fragmentation time and gaming experience of the dual form, not only to meet the membership of the "scarcity", while highlighting the identity of the membership nameplate.

The United States mobile end is good at seizing the social platform of the game explosion point, in the hottest social games to infiltrate the poly-dollar element, for mobile app diversion. It is reported that the United States launched the "Poly 2048", "pro-hippo Rob Red Envelopes" and a series of games in the micro-letter circle of friends spread to share more than 5 million times, enhance the brand affinity and flow conversion rate. Yang Yuanhui, general manager of the mobile division of Poly-Mei excellent products, said: Poly-US mobile end of the business volume is growing rapidly, we will continue to expand the user experience to enhance the new features, improve the original function and experience, stimulate and activate the consumer of the United States brand awareness, so that the brand and service deeply rooted in the hearts of consumers. ”