The model of Internet innovation: Hu Fei talking about using information to guide consumption

Jinxi is what XI, 365 days a year, our time, only tonight has not been painted on the color of missing and sad, only tonight not by the endless sadness. In this beautiful night, decorate net CEO Hu Fei (hereinafter referred to as Hu Fei) and from the grassroots network of enthusiastic netizens have a night of decorating communication, how to team building, corporate structure, cosmetics business E-commerce development has a dialogue.


"Everybody good, I am decorate net Hu Fei, very happy to be here to communicate with you, a warm greeting opened the prologue of this visit, then QQ group posted a decorate net CEO Hu Fei photos, everyone in one mouthful said" good handsome ", instantly broke the past that visit light of seriousness, The atmosphere of the whole activity was immediately mobilized.


Why would a man choose to be a female website and a female mall? I think this is something that we all want to know, Hu Fei says, because I have always been concerned about people or things around me, and we all know that women and children are the absolute protagonists in the fast-selling market. and engaged in cosmetics management for many years, I can say more than women understand women what they need, suitable for what. Do such a female media information site + female shopping Mall of the combination of the model can be said to be accidental can also be said to be inevitable


This interview Hu Fei revealed: Decorate the net of the founding time is March 2007, in the establishment of the network before they have been engaged in the traditional tourism and advertising industry, was very surprised, decorate the net 150 supposedly people's team inside, the core management team average age of 23 years old, No one has a senior Internet industry background, including myself, in three co-founder 1 million Yuan under the start-up funds, decorate the net into the rolling development stage, as early as last July began to profit, now decorate the main income of the net has two large: one is advertising revenue, Occupy 15%, second is the business shopping mall accounted for 65%, The ground and network agent and other accounted for about 20%; this July, our sales reached more than 5 million, due to the season and the Olympic Games, July compared to June did not have much growth. We were the earliest time to sell independent products, occupy a few months ago sales of 70%, to the present only accounted for 30%, this is a structural change, we even put the original free products contracted to another company to operate, the current 100 supposedly people all devote to decorate the network operation promotion.


The rapid development of enterprises, will be subject to a variety of bottlenecks, capital bottlenecks will be one of them, because to expand, because to enlarge the scale, but this has not affected the rapid development of the network, it is understood that there is no financing needs, before the end of the year there is no financing plan. But since the end of last year, there have been several VC came to negotiate investment intentions, have been declined. It is true that some domestic web sites rely almost on financing to achieve their growth and expansion, and can decorate their own web site to support their own steady development of profits.


's understanding of the Web is drawn from its innovative portal +B2C model, the development of the Internet does need to innovate, in order to maintain the rapid development of enterprises, always in the forefront, never be chased by people, in the high conversion rate of the advantages, we understand: to guide the consumption of information is to decorate a unique marketing model, Decorate face and decorate shop's effective combination, on the mall sales have a considerable role in promoting, and the mall's information can guide shop users to browse the face of the relevant content, so as to enhance the face of the popularity and attention. Plus professional beauty ask and product reviews guide, can greatly improve the conversion rate.


Decorate NET marketing director to talk about marketing mode also share his point of view:


Our marketing approach has a lot to do with our model innovation, because the mode of innovation, in the marketing method occupies a very important position. First of all to understand the user's psychology, in advertising to choose the advantages of the media, do not make tough placement ads, because the Internet information is too much, to seize the user's eyeball must understand the user's web browsing habits, in the advantages of the platform on the increase of our approval level so that the user acceptance is strong.


was asked to decorate the net and their mall model is not like the relationship between Tencent and Pat?


Hu Fei said: "Decorate the network and the relationship between the mall and Tencent and pat the relationship between the similarities also have different places, the similarity is that we are also the media portal and the combination of online shopping, and the difference is that we are caught more segmentation of the female market, and beauty information, such as the main and ask the perfect combination, More oriented shopping, and as a commercial mall, our credit rating will be higher. This is also the advantage of our existence compared to the Consumer-to-consumer mode of PAT.


And we try to break through our competitors in the following ways:


First: First of all, we should take advantage of the growing popularity and user groups, continue to improve the quality of our services, including sales and after-sale. Adhere to the customer-centric business philosophy, to think about what customers need, rather than what we are to impose sales.


second: To improve and develop existing profitable projects, to create a better profit model, constant innovation, not chasing others, and let others chase themselves.


Third: Reduce costs, advertising accurate delivery, the use of low-cost and high effect of advertising, or even use reasonable event hype.


Fourth: the establishment of their own core team, believe that the strength of the team is greater than all, give the staff a good development space, so that they continue to work for the development of the company.


the future development of the company is to internationalization, do the specialized bigger and stronger. As our company's corporate purposes, to do "create unlimited beauty leading fashion pioneer" excellent internet enterprises. Our vision is "decorate face" to become the world's leading vertical female portal, "decorate shop" to become the world's largest female shopping mall.


the development of the network attracted all aspects of attention and received a lot of enthusiastic people's suggestions, to just start we also encountered many problems: server attacks, negative coverage of the damage, there are a lot of people who care about us ask me why not to clear those negative effects, in fact, we are also very resistant, If negative news is deliberately cleaned up, it can only mean that we are guilty. Any website, especially a new website, will have negative reports. How many real ingredients exist, I believe that we have passed, or are passing. We are all trying to improve ourselves and learn to deal with all the difficulties, including negative reports. Also hope that the majority of users to give us more tolerance and care, thank you.