The monitoring data of a Amoy net Show

Nearly 50 items rose from 30% to 100% in Beijing east

Amoy Network monitoring data show that the Beijing-east on the evening of 14th, nearly 50 items quietly rising prices, price increases from 30% to 100%, ranked among the merchants "quietly rising prices" list top.

At the same time, "the frame" the loudest sound of Jingdong and suning easy to buy two of large household appliances commodity prices fall is not obvious, as of yesterday 15:30 P.M., in a Amoy network of electricity parity ring on the list of 6 electric dealers in the low price list, Jingdong has been wandering in the 4th place, but once entered the third place, and Suning easy to buy even fell to the sixth place.

According to Caixin net

Users questioned the electrical business "straight" products have "no goods"

Reporter unannounced discovery: some "straight" products have been replaced

Yesterday 9:30 A.M., the Yangtze Evening News reporter Log in the three Electric Dealers official website found that the current three major price competition projects mainly concentrated in air-conditioning, refrigerators, televisions, washing machines, water heaters, range hood and other types of home appliances. A reporter from a amoy network to provide the price of data found that the first to launch prices war "Jingdong Mall" does not occupy the price advantage, the three big each in the price of some home appliances occupy an advantage. However, around 10 o'clock in the morning yesterday, three home appliances business official website of many home page display of "straight" products have been shown "no goods" status. In this respect, there are many netizens began to question, this electric dealer price war, has evolved into a self-guided by the trap! Not only is not the goods, some goods also by the Netizen compares the price to discover its sun to be not cheap.

A netizen to the reporter said, taking advantage of the three electrical appliances business big dozen price war, originally she wanted to get some "fisherman's benefit" to buy a long time in the day of HTC mobile phone, however, found after the comparison, "the day Amazon Price is 2199 yuan, jingdong price 2199 yuan, Suning is 2099 Yuan, Gome's price is basically similar." In addition, some "eagle-eyed" netizens also pointed out that the night of 14th, Jingdong in the night secretly raised the price, was a large number of netizens scold shameless. Reporters in the screenshot of netizens see, a price of 9799 yuan Sharp TV, was changed to 13999 Yuan. Reporter notes that, starting from yesterday 12 o'clock in the morning, when the reporter again opened three electric dealers official website found that some of the pages of the straight products have been replaced, some products show "there is stock."

Yang Zi Evening news reporter Li Shenhua

Supplier voice

Behind the price war is the crowding out of suppliers ' loans

TCL: The model of online arrears

Tcl Chairman Li pointed out that the current electrical sales channels are changing, the industry has had a significant impact. In the electric dealer price war crazy staged behind, is the electricity merchant enlarges to the supplier purchase money the crowding out.

Haier: Haier official said it has not announced the cessation of cooperation with Beijing-east

Sina Finance from Haier Electrical Information department learned that the cessation of cooperation with the Beijing-East is not from the official Haier issued, is currently in the internal further verification.

Millet Mobile: Millet generation price to 1299 yuan

In Jingdong, Suning, Gome Big dozen price war, Millet technology Chairman Lei Homeopathy marketing, will millet generation mobile phone price from 1999 yuan to 1299 Yuan, and the past two weeks in the Millet official website purchased users will also receive 700 yuan of cash securities.

Supplier becomes "supply wound"?

Beijing Electronic Commerce Association secretary General Linya that the supplier pressure must be greater, if the supplier does not support, this promotion will naturally stop. Mo Dai, an analyst at China's E-commerce Research Center, says not all suppliers can stick to the end. Comprehensive

Public network enterprises: not refereeing busy "rub shelf"

August 14, Suning easy to buy and Jingdong Mall in Sina Weibo on the "frame", many enterprises not only have no "refereeing", but also occasion "rub the shelf", take the benefit of the fisherman. A Amoy network around the electric business war set up the list, according to a Amoy network monitoring, August 15 9:00 and August 14 large household electrical appliances commodity overall data contrast show: Jing Dong is very pit dad, inconsistent, the average increase of 3.8%, on average up 241 yuan; Suning is serious, suning everyone electric overall average decline is 3.1%, The average drop of 130 yuan. Although it is not known whether this monitoring is true, it still attracts a lot of eyeballs. Oriental Wealth (300059, shares bar) NET, 3W coffee, excellent rice net, 58 city and other enterprises also in the "consumer hot spots", a short period of time received a lot of attention.

NET CEO through micro-blog announced that its website purchase or redemption fund fees "a certain national minimum", excellent meter network homeopathy launched Liu autobiography books. Intern Dou Youze

Reporter Ma Siebe

Price war 4 Q

1 is the price war "burning" whose money?

Supplier! Electric dealers are "living Lei Feng"

In addition to in-house preparedness, Liu is also an emergency supplier interview and expects the supplier to provide rebates. This is actually a kind of margin protection, according to Liu Calculation, in this price war, two-thirds of the money is from suppliers. According to him, One-third of the suppliers objected, while the remaining One-third suppliers expressed support. Most of these opponents are foreign brands such as Samsung, Sony and Sharp. Liu said it had said that Jingdong Mall will not be in the 2013-year IPO, does not mean that Beijing East will be in 2013 IPO. He said that the BoE will start to consider listing matters in 2013. It was previously reported that Jingdong Mall planned a sprint IPO this July, but has now postponed the time to next year. Liu also disclosed that there are 8.7 billion of cash on his account, and said investors support them in the price war, of course, Liu also recognized that "a short time is inevitable", but "no matter how much money, there will always be shareholders."

For consumers, electric dealers are living Lei Feng. They burn PE, VC money, including overseas funds, benefiting Chinese consumers. Like Jingdong Mall, there are tiger funds, Sequoia, Kleiner and other foreign institutions, and Dangdang in the United States listed, is equal to round the U.S. dollar to China to burn. A person in the industry estimates that in 2011 the electricity quotient "subsidized" the Chinese consumer 10 billion or 20 billion yuan. Comprehensive

2 Why are suppliers in different ways?

Supplier has long been the Gome suning entity store "oppression"?

Liu Given the logic is that the supplier has long been the Gome suning entity store "oppression": for example, every year the physical stores will have decoration, and store decoration costs are suppliers out. There is also the supplier's exhibits and wastage, which is an unavoidable cost to the supplier every year. "No suppliers want Gome and Su ning to kill the capital, because we are an intermediate balance of power." "Liu said that no supplier now dares to withdraw from Suning Gome, and if jingdong sales reach 100 billion, this is the possible thing to achieve." "We are big, the appliance merchant actually has the right to speak." ”

The continuous price war of the electric business industry, although it is happy consumers and onlookers, but let many electric business enterprises miserable, and the Liu Price war is defined as "no bottom line." Liu The example of Wal-Mart to argue, "price war is not unique to China, Wal-Mart played more than 60 years, by the price war." "He believes that factors such as efficiency, cooperative resources, cash flow and investor patience may determine the outcome of both sides." Liu Frankly, jingdong in with Gome, suning purchase cost will have a gap, but the difference is not more than 3%. "But my costs are lower than theirs. "Liu revealed that gome Suning's big household appliances cost is about 22%, and Jingdong is 6%," their comprehensive gross profit margin is 19%, and Jingdong does not need 10% gross margin to be able to profit. "Integrated

How does 3 affect the consumer market?

Short-term consumer profit, long-term disruption of market order

Lizhangan, associate professor, School of public administration, foreign economic and Trade University (blog, Weibo) ph. D: Electric business war, Real enterprises are injured: we all know the "channel for the King", now Jingdong, Suning and Gome set off the three bloody battle, on the surface seems to be channel business regardless of the vicious competition In fact, the final injury may be the supply of physical enterprises. In the case of channel oligopoly, entity Enterprise has been in the position of being oppressed meager profit. Nowadays, when the vicious competition of electric dealers is formed, it will inevitably transfer the loss to the real economy.

Economic scholar Lianpeng: Gome, Jing Dong, Su Ning staged the electricity merchant three kills. No value war, only price war, can only explain the lack of core competitiveness. This unrestrained price war, seemingly consumers profit, the actual disruption of market order now price, a few days ago to buy a refrigerator consumer is convinced? We all wait for the lower price to wait and see, the sales still do not go. Price is important, but only better products and services in order to obtain loyal customers in order to sustainable operation. Comprehensive

4 What is the attitude of the regulatory authorities?

According to the first financial daily newspaper, the sound of economic reports, the Ministry of Commerce will be in today's news meeting on the Beijing-east and suning price war stance; In addition, citing regulatory authorities, Beijing East and Suning are not vicious competition, regulators are also concerned about the price war, but will not take action and measures.

Yesterday, the provincial Price bureau in the notification of the provincial pricing work to promote the situation, they also pay attention to the Beijing-East and Suning of the price war, there is still no vicious competition and the price violation of some of the action, will not take action and measures. Provincial price bureau related officials said that, although on the surface, the behavior of Jing-dong seems to be in comparison, Price, is actually a competitive behavior. But according to the state regulation, vicious competition needs to meet two conditions, one in the market has a monopoly dominant position; second, low cost dumping. "Like no less than the cost of dumping, there are provisions, to consider the sustainability of the extent of the damage to the competition, it is not yet possible to determine whether the violation of the law, to see their operation under the action." "The price bureau also said that if there is a vicious competition, also rely on the reporting between enterprises, because consumers can not know the price, and can not judge whether it is vicious competition." "The price department generally does not interfere with the business activities between enterprises, only after receiving the report will investigate." "Intern Yang Synthesis