The most powerful place in millet, you know?

21st century Enterprise Most lacks what, the most lacks is satisfies to the user demand. That may be arbitrary, but just to illustrate how important the user's needs are, let's take a look at an example first.

Recently, TV repeatedly exposed some of the sale of high health care products to the elderly marketing groups, they first organized the General Assembly, with small gifts to the elderly, and then uncle Aunt's care, then the instructor began to introduce the outlook on life, health, and then sell products, and then the old people excitedly buy home. Of course, these health care products do not have any effect, can be similar malted things to dash. But must say that the old man spent money wronged? The old people get a lot, in fact:

1, gained the attention of others, if regular activities, will receive regular attention and care;

2, a lot of old people together, there is resonance, with lively gas;

3, the magical effect of the introduction of the master, so that the elderly get a positive attitude, there is hope (positive attitude to the control of the disease is very important);

4, to tell them a lot of truth, to obtain a set of theories and beliefs, so that their own increase in spiritual wealth;

5, increased the worship of people, which is also a kind of faith, the same strong their own mentality.

Looking back, let's look at what lei Millet brings to millet fans:

1, received attention, millet through the forum and other channels for fans to actively participate in, there is a sense of integration;

2, a lot of fans gather together, resonate;

3, Millet mobile phone a variety of powerful performance, so that fans are very excited mood;

4, Millet low price high-performance, has become a model, a theory, has a strong guidance and reference;

5, Lei through each release of new products and delivery, give us a sense of trust, trust, until faith.

After all, I do not think that there is anything wrong with the sale of health products, also do not think that selling millet mobile phone has nothing wrong, have effectively satisfied the needs of users, and has a certain effect, but the efficacy of health products is weak, and millet is the real IT products. Millet not only create products, but also fans, and fans not only means sales, there is the enthusiasm of users in which the human emotions in fact has a huge energy.

"Fan" is the English "fans" (fanaticism, love, after extended to fans, chasing stars, and so on) transliteration, and fan marketing (fans marketing) refers to the use of excellent products or corporate visibility to the large consumer groups as fans, using the way fans communicate with each other, Business philosophy to achieve marketing goals. And the user becomes the fan, is because the enterprise and the product has brought the happiness, must know the money to be easy, the happiness is difficult to buy, brings the joyful product for the user inevitably to get the fan. Take a look at some of the happy segments of the Millet fans:

1, each release products, ultra-high price, so that fans caper, prove their choice is correct, bring happiness;

2, each time with the opponents of the debate comparison, through the hardware and software features to obtain a certain level of advantage, to bring happiness to fans;

3, through the Forum and other forms, to maintain the feelings and interests of everyone, to generate empathy, bring happiness;

4, through the total time with a firm and confident personal charm show, deepen their trust and recognition, bring happiness;

5, every time the marketing of hunger, so that people to buy the overjoyed, bring great satisfaction (to find the same as F code satisfied).

So, is not the competitors of millet, can not give users happiness, such as Lenovo's Kobe mobile phone, oppo Meimei mobile phone, Huawei's ultra-thin mobile phone, the heart of the conscience of the mobile phone, do not have millet to force? One of the things that is a bit of a mishap is the price. For the users of poor money (all Apple Samsung), other functions, design, marketing to the user's happiness, there is no cheap to people's happiness more.

Make the fans, let the fans drive everything

Millet through their own products, marketing, the creation of rice noodles, which have brain residue level of rice noodles, but also rational rice noodles, this is the most proud of millet works, far more than a mobile phone, a TV. One of my friends, married and have children, two sets of houses two cars, still on the millet, can see that millet not only conquered the cock silk, but also by the poor and even lower-yielding people love. With these fans, millet will be mobile phones, televisions, notebooks, tablets, smart watches do the whole is not difficult, and at the same time more software creation is also reliable. Therefore, the short-term view of the opponent is the Chinese cool, or some home appliance manufacturers, and the future of the opponents will be many many, including many areas.

Fanatical fans, or cool and assertive fans, are a valuable asset to the enterprise, Intel and Microsoft, such giants, the annual huge marketing costs, may not be able to cultivate the number of fans willing to flag, and millet did. I encountered several times before the fan eruption, is Sony's PS, BenQ's MP3, ThinkPad notebook, Nokia's mobile phone, NVIDIA graphics card, Apple's mobile phone tablet, etc., this time to see how long millet can lead the coquettish.