The most pressing problem facing the continued explosive growth of mobile application markets is superior.

Absrtact: The most pressing problem facing the continued explosive growth of mobile application markets is outstanding! The simple thing is to be discovered by users that your app, App Store optimization, is a big headache for a lot of individual grassroots developers who are focused on technology.

The most pressing problem facing the continued explosive growth of the mobile application market is outstanding! The simple point is that users find your app, App Store optimization, which is nerve-racking for a lot of technology-focused individual grassroots developers, but try to learn differently.

According to Nielsen's data, 53% of users are searching and getting apps on their phones, and there's an opportunity for developers to optimize what they can.

How to find your application in the app market flooded with apps when users browse the phone, and get the user's approval to download or purchase your application.

How to track and manage update applications, meta information, and app keywords based on application store design and algorithms.

Developers should have a certain understanding of this to deal with the application market competition, because it is not not change, some data need to tell you, in the past three months, the US App Store and Google Play has 350,000 app update "application title", more than 400, 000 apps updated their app description, you know? The app developer, who didn't know what Aso was, was shocked by the fact that you were put on the bottom of a game.

These indications that the App Store seo (Search Engine optimization/sometimes generally referred to as ASO) is really the latest SEO since the new thing, and a lot of people are trying, so it is worth doing.

Best Practices for Application store optimization (App Store optimization)

Here are some key points for app operators:

1. Understand your app audience;

2. Select a group of keywords (do the site's friends should be able to read, did not have to do it, you can understand, that is, probably want users to search which keywords can be found when you)

3. Find the same kind don't look for your competitors, learn;

4. Research and identify keywords that may be used by competitors;

5. Analyze the description of the application, make a competitive comparison, and identify the keywords, and finally incorporate them into the application description, title or other meta information of the application;

The above process is proficient in coping with market changes and making adjustments.

It's important to note that you have a long-term grasp of your competitive applications while setting up your own application information, and why it is long-term, because it can be changed. So just like the site to maintain a dynamic state, your app should keep up to date.