The most profitable vertical electric dealer Top 10: Jiuxian oil mesh split Silk

The electric dealer, does not know since when has become "burns the money" the pronoun. Is it necessary for electric dealers to burn billions of dollars like Jingdong and Van Gogh to play? Our vision should not be limited here, in those who only know how to burn money to buy traffic, expand the scale, to cater to the capital market, there are some real business law in the operation of the electricity business. These "small but beautiful" enterprises prove that the electric business is not only a play.

1 Aphrodite Oil

Earning index: ★★★★★

Industry Classification Cosmetics Electric Dealer

Online Time September 2009

Founder Meng

Liv Essential oil, Taobao Shop cosmetics category ranked first brand. Meng, its founder, revealed that the oil has a few billion sales each year. However, the main focus has shifted to the catering business, I believe you must have heard that "carving ye beef Brisket" (see this issue of Dark Horse report).

Whether it is beef brisket or essential oil, carving ye's operating nature is actually the Internet business philosophy of that set of "focus, extreme, fast, Word-of-mouth." Carving ye has always been small and the United States electric business practitioners, he focused on product positioning, adhere to the few simple items, strive to do the ultimate in a category, produce a good reputation, and then use the Internet's long tail effect occupy the commanding heights, earn pots full of pot. Liv Essential oil is small and the representative of the United States Electric business, a small product to achieve the ultimate, with the spirit of product managers to constantly polished, expensive in fine and not much, the Internet will naturally enlarge its value.

2 Spring Hall

Earning index: ★★★★☆

Industry Classification sex Goods electric Dealer

Online Time January 2003

Founder Shudegang

Starting in the "SARS" period of the spring Hall, now has become the first brand of Chinese spice products, firmly occupy the position of hundreds of billions of market leaders. Spring Hall early can earn high profits because the market is in a blank, many people do not dare to open a sex goods store. For a long time, founder Shudegang even dare not admit that he is Nankai University Physics department graduates, only because of fear of being despised by the schoolmates.

The Spring Hall was originally a network distributor for adult supplies. 2005 years later, the Spring Hall decided to transform the fashion into the adult products industry. In Shudegang view, a lot of products modeled on human organs, a look at the exclusion of psychology, and sex products weaken the color of the sexual, pay attention to design, beauty, more like toys. Since then, the Spring Hall of the Web page began to go higher, the atmosphere, the grade of the road, the operating products also to diversify, more to introduce foreign-filled with the design of the fun toys.

3 Jiuxian Net

Earning index: ★★★★

Industry Classification Wine Electric Dealer

Online Time October 2009

Founder Shang

Jiuxian Network is different from those who burn money, founder Shang's view is very straightforward, "I do electricity business is to make money." As early as 10 years ago, Shang in Shanxi operating liquor agent started, 30 years old accumulated billions of worth. For Shang, who have been in the traditional market for years, the electric dealer is just a sales channel, in order to "sell wine more and better" in the internet age.

According to the data, the Chinese wine market is as high as tens of millions of dollars a year, but the electricity quotient accounts for only 10% of it. Industry estimates that this year will be the annual turnover of tens of billions of alcoholic liquor dealers. Shang more than 10 years to accumulate a variety of resources to integrate wine Xian nets, from manufacturers and general agent purchase. As long as the online channels, they will face the hundreds of billions of yuan level of the market.

4 cleft Silk

Earning index: ★★★★

Industry classification Women's electric Dealer

Online Time November 2006

Founder Tong

What do women need? What they need is a sense of "maverick, Unique," and they can't stand to "hit a shirt" with someone in an elevator room. This is the key to splitting silk from 1000 yuan to 500 million yuan in 8 years.

The founder of Tong, Tang sister is a typical literary young women, like Mao, like to travel, like Maverick. The characteristics of young women of literature and art in their women's clothing electricity commodity brand crack silk, make split silk and other women's brand distinguish, become the most literary, the most stylish one of the ladies, this is not a woman needs to dress feeling?

Split Silk now has more than 700 employees, 2012 sales of more than 500 million yuan, attracted the Jingwei venture, Sequoia Capital of more than million dollars investment. Taobao in 2012, "Double 11" big promotion, split Silk Day single shop sales breakthrough 85 million yuan, the total brand sales over billion, Yong Taobao women's Day of the category of sales champion. This is the literary and artistic youth maverick forces in play.

5 Diamond Birds

Earning index: ★★★

Industry Classification Jewelry Electric Dealer

Online Time February 2002

Founder Xu Xian

Luxury seems to be a lack of internet gene industry, but a "diamond bird" of the heterogeneous, as early as 2002 "Mouse + Cement" model into the field of luxury sales, become the earliest diamond online sales brand.

The company is not operating in accordance with traditional vertical business thinking, and externally emphasizes itself as a brand maker. 2004, Diamond Bird opened the online experience shop, with "Online + offline" way to promote sales. Diamond Bird 2012 sales reached 850 million yuan, and to achieve profitability. Diamond Bird founder Xu Xian believes that brand electric dealers not only to understand the marketing brand, but also to have the ability to control the entire industrial chain, so diamond birds in the world diamond Capital-Antwerp, Belgium, the Diamond Procurement Center, and with the international famous jewelry designer to launch the independent design of diamond products.

6 Original Life

Earning index: ★★★☆

Industry Classification Fresh Electricity dealer

Online Time July 2012

Founder Huanhua

There are a lot of fresh electricity dealers, but the original life is the most "wonderful" one, because they are using the media's thinking to do the electric business. Originally the core of the original team is a group of "southern newspaper" old media, because of the media's keen sense of smell, the original life in the selection can always step on the user's "demand point", its first product launched last year "Zhe Orange" has made a sensational effect. December 2012, an article on the former tobacco king Kingkian again entrepreneurial articles "Chu Orange" in micro-bo detonated, with Wang Shi, Xiaoping and other celebrities forwarding, the incident was gradually magnified, "inspirational orange" became the network hot Word. "Chu Orange" hot led to the original life of the flow, in two months time, the original life of the total sold 200 tons of oranges.

7 roseonly

Earning index: ★★★

Industry Classification Flower Electric dealer

Online Time January 2013

Founder Boys

The success of roseonly let people know, the original electric quotient can also "manufacture concept". Roseonly's main focus is neither how fresh the flowers are, nor how fast they are delivered, but the idea of selling a "special love" concept. When a user buys a roseonly, he or she needs to permanently bind his or her name to the name of the flower collector. In other words, in roseonly, you can only give flowers to a person in your life, you must not change. Originally simple electric dealers send flowers, through the romantic concept of roseonly, into the expression of "true love, single-minded" behavior. Because of "love" concept, roseonly firmly on the heel, the early 2013, the online flower dealers are now valued more than tens of millions of dollars. "The current monthly income has been million-dollar and profitable," founder Boys said in an interview this June.

Today, Roseonly has become one of the most popular gifts for women, the price of thousands of flowers often sold off the goods, and even many stars are also in the Recruit. Even if they are often criticized for shipping too slowly, poor service to the people who pay for the "special Love" how they will care about these "small things." No accident, roseonly this year's revenue will reach tens of millions of yuan.

8 Wow Plug Net

Earning index: ★★★

Industry Classification Handicraft Electric dealer

Online Time December 2008

Founder Zhao Jing Wen

WOW plug network positioning in the Creative life service, is the most existing electrical business temperament. It currently has original designers, craftsmen, artists shop nearly 1200, is the largest handmade original products, art online market. In China's electric business platform, is full of excessive production of rough goods. Those who have high demand for goods, the pursuit of quality of life, it is difficult to find their own online products. Wow plug nets just meet the needs of such people, such people are willing to pay higher prices for commodities, so that WOW plug net profit space than the General Electric platform.

9 Tribute to the world

Earning index: ★★☆

Industry Classification Specialty Electric dealer

Online Time September 2011

Founder Dai Haitao

The consumer has a special kind of affection to the specialty, the tribute world is a focus on "the whole world specialty" of the business. It adopts the "branch-hall model", after each place opens the branch hall, then puts the local characteristic product to the tribute World platform sale. At present, the tribute world has the ASEAN Pavilion, Fujian Taiwan Pavilion, Sichuan-Chongqing Museum and other specialty pavilions, become China's largest local shopping mall, Peak Day trading volume can reach 60,000 single.

10 Egg Net

Earning index: ★

Industry classification mother and child textile electricity dealer

Online Time August 2012

Founder Cao Hui

Egg Network is a mother-child market for the electricity business enterprises, the main organic cotton natural materials clothing. Egg NET founder Cao Hui said, organic cotton products have a rigorous product traceability system, material quality control and procurement costs are high, if there is no targeted customers, will have a great risk, most enterprises will not venture into this field. But the egg net uses to the upstream supplier custom product pattern, can maximize enhances the supply chain the efficiency, saves the cost. Up to now, the cumulative sales of egg network has been close to tens of millions of dollars.