The most realistic and practical problems encountered by all offline entity stores

When I heard about the news that a friend's retail store had been forced to transfer because of the rising cost, I felt a deep tremor in my heart. Offline entity shop costs rise, which seems to be all offline entity shop encounter the most realistic and the most practical problem, the Internet can save offline entity shop? Retail, in particular, may not be possible in the PC era, but in the age of mobile internet, it all seems to be possible again.

Users online store stores and other retail shopping mode is: The user directly to a store to select goods, and then queued for payment, payment completed after the entire shopping activities completed, from these several shopping combinations can be seen, it seems that users online the entire shopping activities is convenient and quick.

But the fact is far from it, especially in the shopping malls where people have large flows, when many people flow in the mall, when the goods appear broken code, and even when the store has no change, users will encounter a variety of shopping problems, the whole shopping long is very long, most of the time is wasted in line waiting, Perhaps waiting for the waiter to take samples, may be waiting to pay, in short, the user's time cost is greatly wasted.

It should be said that we have been in this "old" shopping model for a long time, so long as we even forget that this is the era of mobile internet. According to the latest data of the Ministry of Information, the total number of mobile internet users reached 851 million households, the user mobile Internet access traffic reached 166.1M. Will mobile internet subvert traditional retailing? Should not be called subversion, but the emergence of new shopping patterns.

Micro-credit Experience shop, mobile internet flash debut

When Singo alone in XXX base store wait until after five o'clock in the afternoon, finally see the legend of the tall on the micro-letter experience Shop, I am excited and happy mood the first time to be located in Hangzhou under the high grade discount micro-letter experience Shop experience.

User's whole shopping process is: After the user enters the shop, can be verified by mobile phone number, free use of the store's free WiFi, through WiFi access can be smooth shopping experience, each commodity has a dedicated two-dimensional code can be paid directly, the user through the micro-letter "Sweep" function, you can access to the order system, In the payment link, the user needs to use the bank card (including credit card) to bind the micro-letter payment, after the payment needs to be used micro-letter payment function to pay, the entire payment activity is completed, can let the salesman pick up the goods.

The role of micro-letter is not only here, users by focusing on top grade discount Hangzhou's micro-letter public number, you can easily view the "easy to shop", "Shop guidance", and can participate in the "store seconds kill" activities, while users also see their own shopping carts, orders, points, member centers and contact customer service and other functions.

Users need only a smartphone to participate in this new form of shopping, not only save time, in shopping form, but also more space for imagination.

Analysis of "triangular base"

In the entire micro-credit experience shop to build a new shopping pattern, there are three characters, one is the merchant, such as top grade discount, but the micro-letter itself, the third is the user, we will analyze the following three of the "Basic Love":

(1) Business benefits are:

① cut costs. The whole mall system is an experience shop that provides a place for users to experience the merchant just will own top grade to list out, gives the user to browse, the entire market space may maximize the use, in the manpower, can also reduce the shopping guide person's quantity, only needs to have the related "the delivery clerk" to take delivery for the user, in the manpower, The cost of material is greatly reduced.

The ② provides convenience for the user to pay. And the line is inferior to the phenomenon of queuing payment, users only need to pay through micro-mail can pay, no queue.

③ constructs the merchant's CRM system. Through the micro-trust public platform, businesses can be offline users to effectively manage, including men and women classification, age classification, user's shopping habits, user's consumption ability and so on reasonable distribution, at the same time carries on the effective management to the Merchant's related promotion information carries on the reasonable transmission, but "repeat customer" this important resource will not be "lost".

④ provides convenience to users. including "Easy to Shop", "shop guidance" and other functions can provide users with great convenience, save time for users.

Tencent Micro-trust said, compared with traditional electric power companies, micro-letter with account login, payment purchase, notification interaction, based on social active communication and sharing of the four major capabilities, providing in the mobile social scene, the business and consumers directly connected, interactive opportunities.

"We call these capabilities ' micro-credit-force ' (powered by Weixin), and hope that all walks of life can use micro-letters to upgrade their business capabilities into commercial form. These people said that micro-letters can help businesses connect people and people, people and things, people and transactions, close to the user and interaction, in the consumption process, operational innovation, precision marketing, membership system, social sharing and other aspects to help merchants to make a variety of innovative experiences and models, thereby increasing the sales conversion rate and reduce the cost of sales. ”

(2) The role of micro-credit is:

① through the merchant line. Simple online or offline for the merchant does not have much meaning, get through is the key. The role of micro-letters here is a "laxative" role, first, the business information can be displayed through the micro-trust public platform, including preferential information, can be effectively displayed to the user, while online, micro-credit payment directly supplemented the merchant online Payment link, no need from the micro-letter built this chain to jump out.

② Rich shopping scene. For example, when a user buys a pair of shoes in the store, B users also want to buy a This pair of shoes, then, a user only need to share this information to b,b users directly in the micro-letter purchase, and then choose their own to store delivery or door-to-door, you can enjoy a user share of the benefits. There is also a scene, a woman in the shop to fancy a skirt, just pay the two-dimensional code to her boyfriend, let her boyfriend through micro-letter payment, she can directly in the store delivery, the whole process convenient and quick. Of course, there will be more shopping scenes to come.

③ "Live" goods. Users can directly in the micro-credit background to reply to the relevant keywords and related products, you can view the relevant products and choose to pay the purchase, this time, the merchandise itself is not fixed dead, the user can be flexible choice of goods.

(3) The benefits of the user are:

① save time costs, waiting is a very soul-throwing thing, especially when shopping for payment. In the new shopping patterns built by micro-letters and offline merchants, the time spent on shopping is greatly reduced.

② quick access to information. Users only need to login to their own micro-letter and focus on the business of the micro-letter public number, you can directly view the latest shelves of products, you can directly view the latest business concessions, offline business information can flow directly to the user's mind, in the leaflets have been behind the era, Micro-letter seamless access to achieve a good user and business information between the docking, users can quickly obtain the required business information.

③ line next two not mistaken. In this era of PS flying, who also can not guarantee the online shopping pictures and offline real pictures of the difference is how big, so the experience link under the line is doomed to, micro-letter + top grade obvious online and offline meet the needs of users.

Yes, micro-letters Create a new form of shopping. Tencent Micro-trust said that, compared with traditional electric power companies, micro-letter with account login, payment purchase, notification interaction, based on social active communication and sharing of the four major capabilities, providing in the mobile social scene, the business and consumers directly connected, interactive opportunities.

Guo Jing that this is a new form of shopping, in the shortest possible time to allow users the fastest purchase of goods users need. On the, can reduce the cost of business, at the same time allow the rapid circulation of goods, on the next, can make users shopping convenience cheap. and micro-letter is the key to the convergence of these links.