The new desire of operators: The view of IoT industry chain

Liu Fangyuan November 1 began, the Shanghai World Expo Bureau and Mobile joint launch of the Expo can carry Rfid-sim card tickets officially on sale, when users can realize the brush cell phone admission, brush mobile phone in the park shopping.　　At the same time, visitors using Rfid-sim card can receive a variety of instant information, such as district and venue information, urban information, meteorological information, traffic information and other extended services.　　Shanghai Mobile tells you that this is the internet of things. In the expo, there will be an intrusion-proof sensor system put into use. In a particular area of the venue, the security system automatically identifies intruders, people, animals or motor vehicles, despite the four-week vision of no one.　　The system is made up of tens of thousands of tiny sensors, which are distributed in every corner of the Expo site and can be judged on the basis of sound, pressure, vibration frequency and other information.　　The Wuxi Micro-Nano Sensing Center, which is in charge of the project, will tell you that this is also the internet of things. In fact, there are two completely different technologies. The World Expo Mobile phone tickets are used RFID (radio frequency Identification technology), and the core of the intrusion prevention system is thin like a hair micro-nano sensor.　　However, because of the hot concept of the Internet of things, they were unified. The desire of material communication in fact, in addition to the above two, the Internet of things there are more technical applications.　　Shanghai Mobile Group, general manager of customer department Huanggang said, for example, for the World Expo, Mobile also launched for the Expo fleet development of "car business Pass" system, and its core is through the GPS terminal data collection, according to the surrounding area of the Expo venues intelligent scheduling of traffic.　　Huanggang pointed out that whether it is RFID, sensors, or GPS, in fact, is not the latest technology, but this year the concept of things networking is hot, because the trend of the integration of the network has begun to appear.　　According to the general definition of the Internet of things, through RFID, sensors, GPS, laser scanning and other equipment, according to the agreed agreement, any items connected with the Internet, information exchange and communication, in order to achieve intelligent identification, positioning, tracking, monitoring and management. "Previously isolated speaking sensing, talking about RFID, but they themselves did not become a ' net '.　　Huanggang said that to form a network must be able to support a large number of terminals, the massive data concentration analysis to reflect the real advantages of the Internet of things.　　Therefore, as a "network" of telecom operators, in this round of things networking boom showed a stronger desire to promote. According to the reporter understand, China Mobile in 2008 built the group Machine-to-machine (machine to machine) platform, and in Chongqing set up a service base.　　The main research and development of wireless Sensor application protocol, terminal standards and a series of technical specifications and standards.　　In August this year, China Mobile CEO Wang Wang went to China's Taiwan missionary networking, repeatedly mentioned that the Internet will become China Mobile's future development priorities, and to Taiwan's RFID, sensors and bar code manufacturers to issue cooperation invitations. At the subsequent Beijing Communications show, the three major operators also focused on their own Internet applications, such as mobileRfid-sim Card, China Telecom's global eye Remote monitoring applications, Unicom's bus card phone. National Gold Securities analyst Chen Yunhong pointed out that the power of telecommunications operations Shangli Network is very clear, "because the communication between people is saturated with the situation, the future growth of space must extend to the field of physical and material communications."　　"The picture of the industrial chain of course, telecom operators are only one link in the whole thing networking industry chain."　　Yangzhijiang, deputy Dean of China Mobile Research Institute, said the Internet of things can be summed up as a three-tier architecture: First, the perceptual layer, mainly responsible for information collection, perception of the material world, the second is the network layer, responsible for information transmission, information processing, classification, aggregation and so on; Chen Yunhong said, as the link between the industrial chain, "operators are now hoping to adopt some cases and guidance, to attract upstream and downstream manufacturers to increase investment, and thus further reduce costs and expand applications."　　"To RFID as an example, the relevant parties involved are: chip manufacturing Philips, Infineon and so on, the design of the foundry of Shanghai Bay Ridge, Huahong NEC, etc., to provide system solutions for the valley, IBM, in addition to Fudan microelectronics and other manufacturers to provide control applications.　　According to the monitoring data published by Analysys International, the 3rd quarter of 2009, China's RFID market revenue scale of 2.86 billion yuan, the chain growth of 11.5%, year-on-year growth of 36.5%. In the logistics industry, which is closely related to the internet of things, RFID has more space to expand. "Similar to infrared sensors, GPS, laser scanning and other technologies in the logistics field has been a very wide range of applications." But the most important RFID technology in the Internet of things is not yet a large-scale application, there is a lot of room for growth.　　"Germany State logistics chief information Officer Yang Chongjun told reporters.　　In fact, at present, China's internet industry chain is still at the beginning of the stage, the domestic manufacturers only to achieve a small range of applications, such as the Pudong Airport intrusion prevention system, no parking fee system, as well as some applications related to the World Expo. Chen Yunhong pointed out that "at present, most of the domestic Internet applications is only the primary stage of data collection and analysis, and did not form a closed loop after the information analysis and feedback control."　　"In Chen's view, combined with cloud computing technology, the vast number of data and information analysis and processing, the intelligent control of objects, is to promote the Internet industry chain of things the biggest power."　　Forrester, the US authoritative consultancy, predicts that by 2020, the world's business of doing things interconnected will reach 30:1 compared to people's communications business. At that time, the industry chain of the Internet of things can almost contain all the related fields of information technology and information industry. In the future, when the applications such as active sensing, feedback control and so on are widely used, the intelligent terminals will be more extensive and integrate with embedded system and cloud computing technology. This will undoubtedly become a semiconductor design, the great Gospel of the manufacturing industry and it information services industry. What's the breakthrough? As an application enterprise, we pay more attention to the effectiveness of technology than advanced, the application technology can improve the efficiency of the enterprise itself and reduce the cost is the key.　　"Yang Chongjun The current problems of the Internet-related industries: The cost is too high, the industrial chain is not perfect." Yang Chongjun said, "the full meaning of the matter is also required for a considerable period of time, to RFID as an example, there is no large-scale application, cost is one of the most important reasons, in addition to the technical standards are not uniform, the formation of a mature industrial chain is also affecting its large-scale development reasons." "And in the micro-nano sensing, this problem is more urgent."　　JMJ, deputy director of the Shanghai Micro-system and Information Technology Institute of CAS, pointed out that the research and development of micro-nano sensor network is more advanced, and there is a long distance between the people and the market, how to promote industrialization is the biggest problem at present. Chen Yunhong said, "Compared with RFID tags, micro-sensors more expensive, and few manufacturers, the current domestic basic research is done, so the application is not much." "This has also led to the view that the sensor network project is basically a government-related public application."　　such as the World Expo's intrusion prevention system, as well as the upcoming use of micro-nano-sensing technology to automatically monitor Taihu lake pollution System. In fact, in the field of RFID also.　　Li Ruixiang For example, prior to China's food safety incidents for the development of RFID Opportunities, the Ministry of Agriculture is actively promoting the establishment of a set of livestock products from culture to slaughter to the circulation management of the security traceability system, trying to make every piece of meat in the supermarket can be traced to its origin. Li Ruixiang pointed out that the formation of this phenomenon is the mature business model has not yet been established, "enterprises feel the uncertainty of investment income is very large, this situation will also make venture capital into the existence of concerns, will to some extent hinder the speed of the RFID industry."　　"However, in Chen Yunhong's view, in addition to government support, the operators in the industrial chain are also able to play a guiding role." "Operators have huge network and market resources, compared to RFID, sensors and other individual industry enterprises, operators have more strength and resources driven upstream and downstream."　　"Chen Yunhong said.　　Huanggang, general manager of Shanghai Mobile Group's customer department, also said that as the amount of information connected to the material is even greater, with the perfection of the network coverage, the rich application, the standardization of the terminal, the Internet of things will have further expansion space. "We're still experimenting with more Internet applications, where previous wireless networks have been used primarily for human use, with few objects at this end." Huanggang said, "Now the operator's responsibility is to find every thing, match the corresponding terminals and networks, while introducing the upstream and downstream of the industrial chain, the formation of a sound internet of things." ”