The new energy of electric business, the first barrel gold of 51.com

"51 Happy Shopping" is the social networking site 51.com to launch the shopping channel, currently sells 51 brand merchandise and the personalized custom gift of making friends. 51.com through 51 happy purchase to meet the community user personalized goods and gifts to purchase demand, enhance the user experience, but also highly integrated into the SNS characteristics, and realize the effective integration of Community business. This activity can be said to be the beginning of 51.com test water e-commerce. In this regard, the expert analysis that 51.com is destined to dig into social networking sites to implement E-commerce first bucket of gold.

Previously, 51.com in charge of the TechWeb interview, said, "sns+ E-commerce" can fully tap the commercial value of social networks. The head also pointed out that SNS to carry out E-commerce has a natural advantage, its own as a social platform has a huge social network and popularity, very conducive to the development of E-commerce. Especially the subdivision of the SNS site, will be more targeted.

It is also understood that 51.com currently has 178 million registered users, the monthly number of independent users more than 40 million. On such a large user base, with the help of Word-of-mouth communication between users and SNS-specific virus transmission, 51 of the development potential of happiness can not be underestimated.

For 51.com test water E-commerce, domestic third-party Network Data Company Association letter (Wanrui data) Expert bin in an interview with TechWeb, said: "51 to launch the shopping channel, on the one hand, the development of social networking site has been facing the biggest problem, it is difficult to find a suitable profit model On the other hand, the social networking sites are optimistic about E-commerce, but the home is not worried about less profit, that is, less users. So 51 is trying to turn social web traffic into a profitable situation, with more users and less profit. Although 51 happy to buy is still in the initial stage, but 51 of the special user group and 51 happy purchase of the effective combination of goods, destined to dig into social networking site implementation of E-commerce first bucket of gold. "(Dreams)

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