The news war, the new media front is the most intense

    this year's national "two sessions", major media and mainstream portal sites have opened a topic page, make full use of micro-blog, micro-letter, Mobile clients and other means of transmission, the form of reporting is also more vivid and lively. Among them, the new media is gradually becoming the "two sessions" of the forefront of the news war, and become the "two sessions" in the report of a bright color.

    The "two sessions" each year is a news war, and this year the new media front is the most intense. NetEase, Sina and Sohu and other mainstream portal sites have opened a special area. In addition to the general graphics and text reports, but also through the Web page and the client to publish interactive topics, animation games and other forms, to attract netizens to participate in the "two sessions" interaction. For example, NetEase has launched four comprehensive knowledge question and answer, the popular point praise small game.
    NetEase "two sessions," reported the head of Liu Yang said: "We designed the scene is mainly for four comprehensive, we designed a very warm small house image, in fact, the corresponding is a well-off society, such as a point of the bookshelf will appear a problem." We just want to through different forms, so that the vast number of netizens from the entertainment, understand the four comprehensive content. "
    and traditional mainstream media such as People's Daily, Xinhua news agency, CCTV, etc., in micro-bo, micro-letters, clients and other comprehensive exerting force, through a reporter collection, generate a variety of news products, through different channels to achieve multiple transmission, to maximize the optimal allocation of resources, The production efficiency of news has been greatly improved, and the whole coverage of the audience has been realized.
    It is worth mentioning that CCTV news also uses the micro-letter shaking function, the realization of TV and mobile phone client 24-hour binding, to achieve a cross screen interaction. However, speaking of the "two sessions" new media coverage of the biggest bright spot, but also a lot of media widely used "role generation."
    March 5, Xinhua News agency in the micro-letter client launched the "see the Prime Minister report, read warm man" small seven "story" of the text, with the personification of vivid image interpretation of the GDP growth rate of 7%, stable, brain, deep internal force, vitality, do not worship and so on, The article pointed out that the small seven is a scarce high-quality warm male, is the most worth pursuing goal, this also causes the Chinese and foreign media attention and the praise.
    In addition to "small seven", there are "Xiao Hua" "Xiao Xin" "Small New" "Small Sheng" and a group of virtual small partners have also appeared, for example, Xinhua on Sina Weibo to "Xiao Hua" in the name of the two newsletters, the Central wide network launched the "small Sheng two two roaming memory" and so on, and the most busy business is " Xiaoming ".
    "then Xiaoming asked the two sessions, we continue to focus on the process of the two sessions ..."
    CCTV opened the two sessions of the NPC, the People's Daily micro-signal and corporate micro-Bo launched the "two sessions, so the impact of" Xiao Ming's Life ", Guangming Rong Media products launched cartoon characters "Xiaoming" and so on, from the rural children, are looking for work and restless graduates, are starting a young people are the embodiment of Xiao Ming.
    and the "small new" introduced by Beijing is a literary dream of the wings, handsWaiting for the roast kidney to sprinkle pepper "heavy taste" aspiring youth, more than other small partners have a distinct personality. A netizen regrets that the media to let the audience concerned and understand the "two sessions" is a rough spell. There are also analyses that regardless of the small partners are virtual occupation is what, is Meng Meng, small fresh, or heavy taste of the personality, will let the audience have the feeling of immersive, but also reflects the media initiative to put low posture, more grounding gas report news, let the audience loved efforts.
    However, some comments also pointed out that the mainstream media in the conversion of style, change posture is only just beginning, the rules are still more, the movement is a little stiff, so there have been creative convergence, not enough fun and other issues, the traditional mainstream media integration transition is still a long task.
    (global information exclusive commentator Sho Zhengren, intern Santong) news channel