The next main battlefield in the domestic Internet enterprise mobile applications

Although the enterprise market is not new, beginning this year, both the capital markets and the internet giants are starting to focus on this area. Enterprise-level Internet service providers focused on sales management are enjoying sales of millions of dollars of Round B financing led by Northern Lights Ventures. It is predicted that in the next few years, China's enterprise-class mobile applications market will usher in rapid growth. It is estimated that the market size in China will reach over 66 billion in 2016 and the CAGR of more than 60% in the next four years. The enterprise application market will become a mobile Internet Next main battlefield. Mobile application developers, terminal manufacturers, business users and other business applications are now forming the ecosystem.

However, in the software industry Zhao Heng industry view, at present, the country is still in its own state of occupation, compared to foreign mobile enterprise-class development, to 35 years later.

According to its introduction, the current mobile enterprise products mainly by the three kinds of derivative development path, one is the traditional evolution of desktop vendors, such as SAP, Microsoft, mainly for medium and large enterprise user base. The other is mobile products developed and derived by software vendors that offer SaaS-based CRM services, such as XTools, which are primarily for small and midsize business customers. The third is in recent years emerged out of mobile applications developed specifically for the characteristics of mobile CRM products manufacturers, such as Field 365, sales easy, enjoyable customers.

However, due to small and medium-sized business users for mobile products in addition to the basic functional requirements, the richness of the function is not very concerned, so too much accumulation of functionality but will reduce the user experience, Zhao Heng said that for some domestic enterprise applications Products, the current users have more improvement expectations for them.

The reason that another market has not yet been done is that the external environment is not yet ripe.

"In our survey found that enterprise mobile information deployment planning stage, 83% of the business plan for the past three years, the high proportion of this number is that we did not think, may also still dreaming here will make a big profit Earn manufacturers poured a pot of cold water. "Zhao Heng told reporters.

In the first half of this year, a public occasion, Baidu chairman Robin Li also said there is no particularly large enterprise-level software companies in China. "One of the reasons is that in the past, the cost of labor in China was very low. The effect of using enterprise-level software did not come out. The second reason was that many business owners did not use computers and did not use PCs to increase their efficiency."

However, Robin Li believes that the two factors that are currently restricting the rapid development of China's enterprise-level software are changing. The labor costs in China have risen very fast. Every boss has a smartphone and can access the Internet anytime and anywhere. Company efficiency.

Li Yanhong, for example, said last year, Baidu acquired 91, and 91 in the process of dealing with top executives, Baidu was a little surprised, each of the 91 executives out of the card mail are not the same, the mailbox is not uniform, some 163 mailbox, some QQ mailbox . 91 executives responded that they did not use their mailbox, but instead used internally developed business IM. This IM can not only exchange, but also for mission distribution, assessment and so on.

He also cited Baidu's where to go as an example to point out that Qingdao Airlines has outsourced the ticketing system to rely on the external online system to handle ticketing.

Robin Li concluded that these examples are likely to represent one direction, the entire enterprise can operate with new software, the future of new enterprise software not only to solve the problem of internal operation process, but also should solve the business from internal to external link problems, including How to deal with customers and so on, these are the past, enterprise-class software can not solve the problem.

Another Internet giant Tencent product WeChat, tentacles also began extending from the individual user to the door of the enterprise. Recently there is news that WeChat will follow the subscription number and service number will be introduced after the enterprise number. WeChat Enterprise Number will be on the mobile Internet, providing internal management, communication and service for the company. Under the WeChat enterprise directory, enterprises can subscribe to multiple applications, such as time and attendance, reimbursement, CRM, circle of friends and other basic applications, employees just pay attention to the enterprise number, you can use the directory of various applications for internal management And exchange.