The next social tool may be born in the wearable industry

Our current wearable products are the most discussed is its lack of fashion, battery endurance pit Dad, poor user experience, such as causing user viscosity is not enough such problems, in advocating positive energy society, wearable products appear full of "negative" energy.

Perhaps this is the love of the deep, responsible for the cutting of the mobile internet portrayal. Despite criticism and questioning, the enthusiasm of the wearable industry cannot be stopped. In fact, the emergence of such a situation, in my opinion, is a very normal situation, because the development of an industry needs to be in constant discussion, questioning the amendment.

At present, most people focus on the wearable product hardware itself, we also ignore another aspect, is based on wearable equipment social biosphere, this is the mobile internet era, the most terminal mobile portal opportunities.

In the era of social networking, where everyone is from the media, eager for 24 hours of collective revelry, and sharing each other's attention, a wearable ecosystem, if built on social networking, may be an opportunity for Chinese companies to differentiate themselves from international giants.

July 1, Jingdong Mall on the same time the appearance of 4 wearable equipment, are from ihealth, Huawei Glory, le Heart, four manufacturers to build their own smart bracelet. In the field of wearable equipment, which is an endless stream of creative new products every day, the product form of the smart bracelet should be regarded as "antique", but it has not been found to be specially designed.

If it's just a smart bracelet, there's no social mechanism to build or integrate, don't look at it. Of course, the current need to directly build a wearable social ecosystem, relative to the hardware will have a certain degree of difficulty, but it is an opportunity.

I have a thinking, can use the current Instant messaging tools to do a search, try, such as the MO version of the smart hand ring, micro-letter version of the smart hand ring, micro-bo version of the smart Hand ring, the version of the smart hand ring.

Take instant Messaging as an example, "micro-letter Smart Bracelet", this is not Tencent's smart hand ring, in simple terms, is through the micro-letter port two development, with the help of micro-letter management hand ring data, real-time sharing, viewing the micro-trust Friends of the Movement rankings, interaction with friends, challenges, competitions and so on. And that seems to me to be the best way to save Ali's dealings, at least more so than the current way of getting people to get their eyeballs in the form of human flesh.

Ihealth, Huawei Glory, Happy Heart, four launched by the hand ring have this function, they can use micro-letters to synchronize and manage data from different brand hands through the public service number, and to get the data out of the social relationships with the micro-letters, providing users with functions like friend Circle sharing, sports charts, etc. I was given a certain kind of attempt.

Motion Intelligent Hand Ring is the most popular product form in wearable equipment field, but these hand rings from different manufacturers, because of the lack of a unified system platform, resulting in fragmentation of the entire user ecosystem. Different brand of hand ring, often need to install their own app, the data between each other can not get through. In addition, the industry standards are in the exploratory stage, each brand has its own definition of a parameter mode. And each product's user base is no less than the same, no one particularly prominent, can let users with their unique advantages without hesitation to make a choice.

From a psychological point of view, in the most intimate social circles to share their own record, the satisfaction is the strongest. Obviously, to meet the users of this sharing fun, but also the current enhancement of user stickiness is a way to make up for the hardware itself in the process of technological development of some deficiencies.

In the current domestic wearable industry situation, especially hardware companies, may be due to the so-called stereotypes of the reasons, its hardware based on the exploration of the app platform is always difficult to become a user's chicken. I have been observing a phenomenon, many users will be the use of their own wearable products, not to be sent to their own app platform to share, but screenshots to the micro-trust friends Circle, or micro-blog to share.

Perhaps, from the perspective of this phenomenon, traditional hardware companies need to learn from micro-letters to build social biosphere. Can also start from the current stage of this approach, that is, the use of mature social platforms, such as micro-blog, micro-letter and so on.

As far as I understand it, the wearable products based on micro-platform can be confronted with the two-point mandatory requirements of micro-letters:

First, through the brand hand-ring list data, because a single brand of users is too small, only through the different hand ring between the movement of data, to allow more users to participate in the interaction.

Second, add Rights Center. Users no matter which products to use, in the use of the process if any dissatisfaction, you can complain at any time. The reason given in micro-letters is that they do not want these newly added features to force or disturb users in any form.

These two-point mandatory requirements reflect the micro-letter wants to become the dominant intelligent hardware platform side, like Apple, Google. Of course, if Tencent is further involved in the development of the system platform, the integration of micro-letters to build a system platform ecosystem, the story will be more colorful. In the same way, I think microblogging should be developed and tried in this area in order to maintain the portal advantage in the mobile internet age.

For has been trying to wash the white "about Cannon" artifact Mo, I think more need to do this, perhaps based on wearable products social circle system platform will be a new opportunity for Mo.

And at present for the manufacturers, at this stage of their products to receive a letter, is the case. Because, not only do not have to waste money to develop the corresponding app, at the same time, after the product into the social properties, dry health data can cover a wider range of people, but also through a similar game rankings to stimulate the user's activity, and ultimately to enhance the user viscosity.

In the future, the creation of social platforms will be a new opportunity for Chinese companies to wear the latest mobile terminal entry. Following the micro-letter, micro-Bo, MO, after the new social tools, may be the opportunity in the wearable industry.