The number of Chinese online shopping has exceeded 148 million, nearly 20% consumers are dissatisfied

According to statistics, up to now, the number of Chinese online shopping has exceeded 148 million.

According to the 0-point Research Advisory Group's latest 3 15 consumption survey of the online shopping survey results show that nearly 20% of consumers to buy online dissatisfaction, the difference between physical and imagined too much became the first cause of discontent.

Yesterday, the reporter survey found that many consumers have said that the online purchase was not the goods plate and other circumstances. For example, the clothes bought online and shop photos are too far apart, even styles are different; Buy a buffet, go to find food is not fresh, weight quality are greatly reduced.

In this regard, consumer experts reminded, in addition to the selection of high credibility of the website and merchants, consumers should pay attention to the retention of transaction vouchers, to ensure the use of rights.

For consumers who regularly surf the internet, buying a baby doesn't match their own imagination, and it's almost impossible.

In a shopping forum on the Internet to buy the plate, "for the purchase of the baby goods not to the board or with their own imagination does not match the disorderly like spit slot" posts accounted for more than One-third. A netizen said, "oneself in a Taobao store to buy disorderly elephant net yarn half skirt" A, the picture looks very beautiful, the price is also very cheap, as long as less than 30 yuan. But it turns out that the lining is much shorter than the outer layer and looks strange. Penny a penny, originally thought to have picked up the cheap, the result still can't wear out.

Another netizen bought is two pairs of children's shoes, hand only found that the soles, shoelaces, uppers and many other details and the online picture is not the same, feel is not good, a look is "fake imitation goods." Even more so that she could not accept that the shoe code of these shoes are changed by hand.

Examples of such "photos are angels, physical objects are rubbish" are almost everywhere. Another netizen swept four clothes in a Taobao shop. "I was looking forward to it. But she was surprised by the goods she had. "There is a skirt, look at the picture is obviously cotton, and get the hand is chiffon." The picture is beautiful pink purple collocation, the kind is tacky orange and abrupt purple, tacky is deadly! "And another pink dress, she said," see the evaluation said very good to buy, but the color is much deeper than the picture, the quality of the chiffon is very poor, the whole dress is wrinkled. "And when she asked for a return on the grounds of" and imagination, "The merchant asked her to return the shipping costs, so she could not get through.

Reminder: Select digital certificate to protect account security

Problems frequently, for how to evade the risk of online shopping, there are consumer experts said, first of all, consumers want to buy their own goods and websites have a full understanding, as far as possible to choose large formal website, and detailed view of the store's integrity records and merchandise evaluation, choose the credibility of high business. Second, do not cheap, beware of low price traps. Third, pay attention to the maintenance of chat records, transaction vouchers and payment records, such as transaction evidence, in order to defend rights in case of disputes.

At the same time, because of the particularity of the network shopping, only through pictures, text or video for the understanding of goods, inevitably appear chromatic aberration, size and other phenomena. Therefore, for apparel products, consumers should try to choose their familiar brand or detail map more goods to buy, because can not personally try to wear, must be optimistic about the size. At the same time, online shopping is in line with "A penny a penny" principle, for those pictures are beautiful, and the price is very cheap goods, consumers must be how long simpleton.

In addition, for the safety of online shopping, experts reminded, beware of low-priced commodity traps. Taobao shopping can be used as a communication tool in the transaction to facilitate the maintenance of their own rights and interests. The best choice of mobile phone dynamic password, digital certificate and other security products at any time to protect their own account security.

Corners：

Online at any point in the food entity store but Limited

In addition to the goods to the Board, the net purchase of goods and services is poor quality is also the most complaints of consumers one of the problems. In a large group buy navigation site complaints area, the reporter saw Guangzhou netizen qq post about "buy the most failure of a" experience, detailed record of the online shopping "pit dad" trip.

Recently, he has a group of well-known group buy a restaurant in Guangzhou, a double buffet, the reporter saw the purchase item content is: "Any point of food, that is, the point is steamed" only 79 yuan to enjoy the original price of 176 yuan (88 yuan/bit), "a restaurant" double buffet: Steamed pork ribs, ancient French tangerine steamed beef pill, traditional soy sauce steamed chicken claw, Steamed pork intestines with black pepper flavor, cordyceps sinensis flower roe mai, shrimp crab scatterers swallow, water milk stew farm eggs ... Dozens of snacks to any point of food!

QQ in the post, said before will seriously read the comments and site instructions before deciding to buy, but this shop is the first time to do group buying and new stores, basically no evaluation reference. Plus the ads mentioned are their favorite snacks, and is Ning to eat, they bought. Evening 7 o'clock Meal point arrived at the shop, found business deserted, "clearly see XX Group website bought Chido", but saw the shop only several of the same pit group buy in consumption. The next thing that happened confirmed the QQ worry: the rotary table provides snacks are all pastry, "in addition to flour is flour"; a door to spend on the menu was told to play an asterisk, the expensive can only point once, each coupon can only point once.

The next taste let QQ big call, limit a portion of the dessert pig large intestine has fishy smell; beef balls are small, no taste, a dish of radish +3 small pieces of beef brisket, radish more hard, beef brisket is older, the taste of belly juice is not good, unpalatable. The most outrageous is shrimp crab scatterers swallow noodles, "soup is boiled wonton, boiled vegetables water, no fish and shrimp, only pork".

QQ said, the characteristics of this restaurant is the province of Sugar Province oil province salt, such as crystal sugar snow ear papaya, "the first point, on a no papaya, I asked the waiter, why papaya sugar no papaya, she said may have forgotten fishing to me, said to me to change."

Finally, QQ said "online hanging is Ning, go to the store time is limited." The goods to the board does not say, the taste is not how, the price is not cheap, absolutely not worth going, and recommended that you refund.

Survey: Nearly 20% consumers dissatisfied with online shopping

A few days ago, the 0-point Research Advisory Group published the latest 3 15 consumption survey of the network shopping survey results show that nearly 20% of consumers to buy online dissatisfaction, the difference between the real and imagined too much become the first cause of discontent. The survey showed that nearly all consumers clearly indicated that there was a net purchase experience, of which 81.3% of the net buyers were satisfied with the past year's online shopping experience, but only 8% of the net buyers are "very satisfied", the proportion of the net purchase dissatisfaction is close to 20%, up to 18.7%. Among them, the middle income net buys the satisfaction degree to be as high as 90%, surpasses the low income and the high income person.

Further surveys show that 63.2% of consumers are dissatisfied with the main reason for online shopping is "the difference between the physical and the imagination is too big", followed by the quality of goods is unsatisfactory, accounting for 50%.

The researchers believe that this is directly related to online shopping "visible, touch". From another point of view, the consumer dissatisfaction also directly to the power of the backend service caused by pressure, easy to trigger multiple satisfaction crisis. 0 The research on the user satisfaction Index of e-commerce enterprise shows that the back-end service is a weak link.

It is reported that the survey for Beijing, Shanghai, Guangzhou, Shenzhen, Changsha, Chongqing and Xi ' an 483-year-old residents of 16 years of age and more than a random telephone interview.