The O2O case of the sports class caused by the long and hasty investigation
Last year came in contact with a O2O financing case for a sports project, Business story:
1, the establishment of a snooker movement of the online platform, said portal, built from the media (Micro bo, micro-letter, various groups). Promotion includes: Sports promotion, professional players dynamic, business players entertainment discounts, Word-of-mouth, arena selection.
2, the creation of a sales of prepaid cards, users in the arena from Monday to Thursday in the afternoon (Friday morning) to play to get a look very serious discount (the time interval, the week accumulated more than 6 hours on the cost). At the same time, buy water and drink to get better discounts
3, the opening of a "ball" app, described is, the company's members, as long as there is free, can be anywhere, anytime the ball, to specify venues, upload scores, can also gain points, accumulated profits.
4, the money flow story is that the consumer recharge to buy cards, enterprises by month and arena settlement, to ensure the flow of cash flows and leading.
5. The interest of the arena is to pull new traffic for the arena (mostly from the nearby arena or regional visitors), and to pull additional consumption.
6, the interests of consumers is, one is a discount, the second is to make friends, third, because of participation in the competition of enterprises and different participants to get the various fun
7, the business model is, the region's consumers, through the game, discounts pulled to the cooperative shop, creating a cumulative.
8, the Ego barrier is: First, through the long-term continuous competition, to gather the consumer, consumes the consumer limited time of play. Second, through the competition to provide the super high bonus, the popularity of the map in the future through the competition for marketing profits. Third, through the "ball" app to get the core users, clustering, the intention to establish a similar family of online games, master the right to speak, can compare with the arena. Four is through to the arena brings the human flow, cooperates has the brand arena, achieves the trusteeship commercial future.
9, strongly self-built brand, including derivative products, in the Portal for http://www.aliyun.com/zixun/aggregation/8713.html "> Product sales."
10, since the establishment of the brand market environment without competitors.
Looks good, in the capital, barriers, models, swim up and down, poly-person control of the right to speak. However, in the end, after in-depth study, found that the business story can not be launched, only one reason, Chairman Mao said: all from the actual, no investigation will have no say.
1, since the media serious lack of content, the domestic common problems, reproduced, no dissemination advantages.
2, pre-sale card consumers are often go to arena players, and there is a common loophole (cards can only be distinguished from the mobile phone number)
3, the ball, in the absence of a crowd based on the ability to distinguish between the level, men have reservations. "Bubble", obviously not enough girls.
4, if the arena of stored-value card consumers targeted consumption, the advantages disappeared.
5, the arena is very realistic, the cooperation period three months, naturally has the judgment.
6, the purpose of the poly is clear, but lack of means, no input, the capital may listen to your story, but the majority of consumers are not early.
7, set up a negotiating team, issued the necessary indicators, resulting in only the volume, there is no quality, this must not be brand behavior.
8, no consumer research, not from the source of consumer demand, did not fully understand the whole ball room industry.
In fact, this is a good O2O project, the consumer through the tool poly people, guidance, clustering, cultivate viscosity, to guide the needs of the model consumers. 15 times times the rate, the value-added space at 10-15 magnification.
Unfortunately, positioning errors, research did not, the founders set up a team for the purpose of superficial, just to build a framework to do the technology, building access, in the core content, consumer research has no input, so judged as a waiver of investment, one months of research results.