The old boys found a huge market in the O2O gold mine and attracted many friends.

Absrtact: Online billing, on-line payment, home check. Very familiar with a process, but this is not in the online mall to buy clothes and cosmetics, but excellent vehicle Prudential Products CEO Jungle to the future of the second-hand car O2O trading plan for the blueprint. As a master of second-hand car retail

Online billing, online payment, home check. Very familiar with a process, but this is not in the online mall to buy clothes and cosmetics, but excellent vehicle Prudential Products CEO Jungle to the future of the second-hand car O2O trading plan for the blueprint.

As a master of second-hand car retail network companies, excellent vehicle prudential products in the village has its own physical stores. Through the online model, they have sold 161 second-hand cars in the first four months, and in the jungle it appears that four months later, the sales reached 100 vehicles without any problems.

The old boys found the O2O gold mine.

Since the successful listing of 58 in the same city last year, two unwilling to conservative senior executives CTO Trickin and vice president of the jungle has left, and is ready to start a second-hand car O2O platform-excellent vehicle prudential products.

But the two suffered only online experience and lack of channel experience, the jungle to find their own at Stanford MBA students Zhiqing and Sun, one is the top sales of Procter and Gamble, one is in charge of the main customer sales in Intel.

In this way, the average age of 38 years old four "old boy" founded excellent car sincerity goods.

At the beginning of this month, excellent car prudential products got tens of millions of dollars in the first round of investment, specifically who voted, the jungle said the investors advocate confidentiality, because there have been too many "hot money" fancy second-hand car O2O industry.

The jungle that the use of second-hand market prosperity and the new car market has a very close relationship, the relationship between the time lag of roughly 5 years, which means that the 2008, 2009 market Blowout accumulation of new cars or in 2013 will trigger a second-hand car market outbreak point.

Huge market attracts many friends

But aim at this second-hand car O2O market this piece of blue sea far more than excellent vehicle prudential goods A company, a lot of investors and their support for the entrepreneurial team did not miss the opportunity, in March last year, good faith beat to get 30 million dollars in investment; early this year, the car easy to get the Sequoia received a 50 million dollar investment in C-round, Ping An group also last year launched a good car as a second-hand vehicle trading platform. The car, which deals in the online consignment of second-hand cars, has also received a B-round investment in tens dollars.

China's used-car trading market has started with a rise in private ownership. In developed countries, second-hand cars traded far more than new car sales, reaching 3:1. But in China, where sales of new cars are up to 20 million a year, the volume of second-hand cars in the country is only 5 million to 7 million.

In the jungle eyes, the arrival of competitors is not a bad thing, although China's second-hand car trade is far less than the developed countries, but the second-hand market is still too big, "if the 100,000 yuan per vehicle, this is 500 billion to 700 billion of the market, the future may also reach a trillion, It is impossible for any company to unified the market. ”

Promote second-hand car history information transparency

Excellent car Prudential products official online, each is selling second-hand car will be equipped with a Test team to give a test report. In the report, the vehicle insurance, maintenance history and the engine, chassis, interior, paint, a number of inspection.

Each test in the report indicates whether it is OK, and a, B, C rating is generally performed on the vehicle's condition.

The jungle says, and these test results are the characteristics of the traditional second-hand car dealers. Used cars as non-standard products, the biggest problem of traditional transactions is not transparent enough. such as in Hua, the traditional second-hand car trading market, most consumers in the purchase of second-hand cars or only by their own eyes, to decide what vehicles to buy.

According to Tencent Science and technology, in the United States, Carfax as a vehicle historical information provider, which has more than 6 billion historical data records, can be traced to the car's history, traffic accidents, mileage, and handling cases by inputting relevant codes.

The Chinese traditional second-hand car market lacks the third party inspection organization such as Carfax to inspect the vehicle, and can not understand the historical maintenance and insurance and maintenance record of the trading vehicle.

The jungle said, excellent car prudential products in this area under a lot of Kung Fu, first of all by their own car inspection team to enter the site of the car test, followed by the major 4S stores and insurance companies to transfer the relationship between the insurance, maintenance and other information, so that a second-hand car become more "transparent" to facilitate the purchase of buyers, And the follow-up of the scene to the car and lift.

"Basically, from the senior engineer level of Lexus and Land Rover," said the inspection team, which the Jungle believes is one of their core competencies.

The challenge of the second-hand car market

"We are in the revolution, (excellent car prudential goods) is the future of the second-hand vehicle industry model." The jungle believes that the advantages of O2O can be isolated intermediary, reduce the cost of car buyers, so this "Taobao + shop" model makes the transaction efficiency is very high, is the future trend of second-hand cars trading.

For what the jungle says to get information for every used car sold on the platform, according to Tencent Science and technology, because the 4S shop, whether maintenance or maintenance prices are high reasons, some owners will choose some inexpensive small repair shop repair and maintenance, so this part of the second-hand car data is very difficult to get the goods.

Second, excellent car prudential products can be part of the 4S store and insurance companies to get some information, but access to information channels and costs are not transparent.

And the article begins to describe the online car purchase this service, it seems to still encounter a lot of obstacles, for the car, most Chinese people do not go to test the real car, will not be relieved to take out the wallet. At the same time, almost all internet users ' online payments are still far from being able to buy a car.

In fact, in addition to the people who know me, there is no one to do so (network car), so we want to revolution, we need a number of enterprises to educate the market together. Jungle said.