The only thing that's going to take the lion's share of the bee net

Only goods will be collected by the Lok Bee Net most of the equity of this matter, it is not a big deal, le Bee network in the data did not spell Poly-Mei excellent products, then make way, do not hinder others to go public. But let everyone very surprised the logic is, the only product will, poly beauty and Le Bee for Sequoia Investment, give way also let a beautiful, 135 million dollar valuation, make as if Le Bee in angry sniper Poly US excellent products listing the same.

Why should the Lok Bee net be sold at a sale? Just before people reacted too much, another deal appeared, only a week after the announcement of a 55.8 million dollar bid to buy Oriental's popular 23% stake, including the east's popularity of its own brand and its media section. At this point, the Oriental popular three business has been valued, that is the media and its own brand, 243 million U.S. dollars, Lok Bee Network, 150 million U.S. dollars. Only goods will occupy the first two business of about 1/4 of the equity, to its no holding power, accounted for the Lok Bee Net 3/4 equity, holding.

To be sure, the future of these three pieces of business will still work together to play a role, this equity structure, it is clear that the east is popular and only goods will be tied up a total posture, but there is no lack of a definite division of labor. Only products will be strong electricity business channels, the Lok Bee net sold in the past can enhance its channel strength, 1+1 greater than 2. Only the weak place is its own brand and communication channels, this matter is the oriental popular to do. The two do their thing but the interests tied together, only to do their best to help each other to do their business well, their business can be good. Several business to the standard enterprise is also different, the media business to the standard light, its own brand business to the standard beauty that is, can be listed separately or even the group listing. The thought is good enough to make people laugh heartily.

A big problem for the vertical electric dealer is that the standard product area has Jingdong, non-standard product area has Taobao department, this pressure is unimaginable. The year before the double 11 Taobao department 19.1 billion was proposed, vertical electric business will die, and then did die a group, such as Poly-Mei excellent products This can get past and close to the IPO, it is rare, also do not know what the people in the end is what method, its successful experience can not be copied is true.

Under the current situation of electric quotient competition, the vertical electric trader will come to the rear, it is unavoidable that the impulse of the platform under the traffic impact, but it is certain that the platform will die, because the time has passed, the money can not be burnt. A more reliable approach is to fine operation of the vertical platform. This means a lot, the biggest significance is that the main visitors are not from the network promotion, its loyalty will be very high, repeat purchase rate will be very high, viscous super.

Le Bee Network before the mode is such, media + talent + fans + own brand + electric business channels. A large part of its users from the Li a number of programs in the audience, its media advantage is relatively large, fan loyalty is high, its own brand did a good job, but the electricity business channel this piece is difficult to do well.

There are many reasons for this, and there are two key points, first of all, this kind of adjustment of the complex body is not easy to adapt to the extensive development of electric power channels, Li in a certain time sigh is reasonable; Secondly, this is a relatively new mode of electrical business development, lack of competition, the current market, especially the capital market is not recognized. However, this does not mean that it has no future.

Every guest this brand can be remembered, is because of throwing money to promote the sake of, and Li can not spend how much money, just put personal brand into can, this is the difference between the two. But Li in the transmission outside the electric business channel, the fan, the own brand and so on advantageous resources, cannot in the electric business channel weak situation maximization to exert the potency, this is the most afflictive place. If these resources can be connected to a large platform is not the same, so only the goods will become the appropriate foothold to access these resources.

Some time ago people feel that the only product will be the end, because the Flash purchase mode, although the volume of shipments, but the user is almost not their own, viscous very poor. When a tail product will also be able to wind up, who knows how many of those users are with the only product will overlap. In the user and dissemination of considerable strength but not to display the oriental popular and only goods will be tied together, at least will eliminate the future of a hidden danger, the user circle up, and make it close to their own some of the other separated.

To a certain extent, the only thing will buy is not the Lok Bee network of the electric business channels, but the Oriental popular resources. The combination of the two constitutes a set of communication, channels, fans, social marketing as a whole platform, because Li hosted Super access is very popular, can be called a super platform, which is essentially a vertical platform, but from the previous cosmetics to expand the luxury category, are women's business.

This game is still relatively large, which each part of their respective roles, complementary advantages, and the current acquisition and acquisition of the trend is consistent. Tencent received the public comments, with its own social advantages of the long, fill in the public comment on the short, and in the field of life services have been promoted. Facebook WhatsApp, social and instant messaging, and upgraded social networks to new versions of instant social networks. Only the goods will collect the music bee and the oriental popular, the electric business channel and the dissemination channel and the socialization shopping guide unifies, the user and the channel Union, reduces the cost, promotes the efficiency.

But sell the Le Bee Representative Li to give up the electric quotient, specially to do oneself familiar with thing? No, she's going to be an electric dealer. The own brand electric current in China is not much, such as static Jia such a brand is only, its back Li advantage or relatively large, as long as Li continue to host beautiful beauty and other programs, will not worry about a certain user and rich profits. But the east is popular there are two rounds of wind, the target is listed, closed the door to Pianan corner is certainly not.

To achieve the goal of listing, only to the appetite of the collaborators pull in to play, the cake bigger. Suppose, as in the past, to put all of their own influence into a brand that has not yet grown up, the resources wasted, the results are not. To spread the ability and audience and other resources to a larger platform to display, not only can make their own bigger, the growth rate of own brand will also appear doubled.

The future of the Oriental fashion will be very much like a service company, which is the ultimate goal of all electric dealers yearn, Taobao platform will eventually transition to services, Jingdong is from the self to the pop to the final service. But the difference is, Li do not have to go so a tortuous road, after the twists and turns eventually become the electric business service company, because she as long as the communication ability and brand output capacity packaging, itself is a can serve the electrical business, very powerful service.

At the same time, Li will be on the basis of common development with the big platform, rapidly upgrade their position in the electric business, from the previous media sister to the transition to a cosmetics brand sister, now become a veritable one sister, from showbiz to the Internet development path, she has been leading other entertainment stars too far.