The opportunity to be a consumer: the first brand of online shopping for consumers ' memories

Night insomnia, the "Internet business Regulation 11" turned out again to see again, many of the views put to the present is right. In particular, the time rule, feeling very suitable for the Paidai, and contacted recently asked the question of the choice of goods, and the combination of the time rule of the domestic version.

The idea is that the first brand to enter the market may not be the ultimate brand, The so-called Pioneer Advantage simply provides a limited amount of time for you to get into the consumer's memory sooner (first buy and get good results and produce a continuous purchase), but it is useless to stay in the impression of the consumer (knowing but not producing enough and continuing buying behavior). Once the latter has entered the consumer's memory, the forerunner will have no advantage whatsoever. This explains another question: Why the world's largest consumers are pure (at least in books; integrated and it), because they are both market pioneers and the first online brands to get the most out of consumer memory. In this case, no other powerful traditional enterprises can catch up beyond, such as Wal-Mart and Http://www.aliyun.com/zixun/aggregation/34153.html "> Barnes Bookstore Online can not beat Amazon, Best Buy but new eggs." Domestic is the same, I do not think Xinhua bookstore can be online beyond when the outstanding, ambitious three cells can overtake Jingdong, even if completely copy pure-mode.

Well, let's take a look at what industries in the country have no consumer memory of the first brand, this is the opportunity:

The following 12 categories of commodities are relatively large industries, and then vertical subdivision of the industry and its own relatively small industry will not elaborate.

1. Book Audio: Have tens of millions of members when and excellence has been the consumer memory of the net to buy the first brand and will continue to keep, basically no chance, this is no dispute. Note, however, that there are several companies that have entered the book market before they can excel, but unfortunately they have not entered the consumer's memory.

2. Daily necessities: d1;2688 several old department stores (they also sell digital books, quantity can be neglected, it is defined as a department store type) the amount of each family is only about thousand, when the excellence of the relative book plate does not very good, compared to a large consumer audience, can be said that the department store industry has not called the first brand , so there's still a chance. (Gome is said to have recently smashed a big money to do a department store, and its own 3C differences open, there is no line under the conflict, you can vigorously do, is not aware of the matter of Huang Guangyu has no effect on this)

3.IT Digital: It is also more obvious, whether it is easy to search or new eggs are more than jingdong into the market earlier, but they only stop at the consumer's impression (I'm a consumer who knows about new eggs but often buy them in jingdong) or don't get the most out of consumer memory (the search is tens of millions of of sales by 03, Did not stick to it. Then Jingdong is not the consumer memory of IT network to buy the first brand, is, but only a phased. The number of Beijing-East members is only 1 million, think about how many consumers in it market? Is it possible to surpass Jingdong? Theoretically possible, but requires more than n times the investment and time of Jingdong: lower prices, faster speed, better service, more promotion, etc., or waiting for the east of Beijing's own problems.

4. Automotive Supplies: Car fun; Chinese auto supplies online; Cool card These relatively well-known and year of the company, daily single quantity but hundreds of single, there is no consumer memory of the net to buy the first brand.

5. Mother and Child: Red children set up late in Le friends and Lai home, but is the well-deserved first brand, whether online or offline. I don't know much about this industry, and I have no chance to know.

6 Cosmetics: No.5 and every day is a veteran of the company, but the momentum gradually weakened, but the opposite decorate but the emergence, but their orders are not very large, there is no first brand.

7. Diamonds: The diamond is a new industry, birds, nine diamonds, Kayla, new drilling and so on are relatively new, and the diamond is not standardized goods, the market allows many brands coexist, there are opportunities, but feel that the industry will not have the so-called first brand, at least online.

8. Adult: Previously colorful valley can be said to be the first brand, this year the successor no one, Orange and other competitors are not enough to pick up the banner.

9. Men's Clothing: Also very typical, first PPG (I have known ppg but never bought) after the VANCL (I often buy) from behind, although the industry on the VANCL controversy more, but said Vancl is the stage of the first brand should not be disputed. Men have a relatively standardized and clothing dual attributes, the line will produce the first brand, but also allow many brands coexist, we are hungry not to die but to do the first brand is difficult.

10. Women: Women's clothing industry does not exist the first brand, the quality of goods is too non-standard, and consumer demand is very different. Retail and brand are very difficult to produce a great deal, the former can not exceed the non-standard obstacles, the latter cannot say Fenrich dream and fashion uprising is superior, each has its own audience. However, there are 500 strong companies to look at women's clothing, the big alligator in the swimming believe that this market will be more interesting.

11. Sports Shoes: Cool and happy to buy are doing a good market pioneer, but the size of one hundred or two hundred pairs of shoes every day is not big. The market is big enough to have more opportunities.

12. Watch: Special to do in the high-end watch discount watches dozens of single day, low-end table excellent day to sell hundred block around, feel the opportunity is still in the low-end, because the high-end table industry threshold is very high.