The origin of Vancl name

Many people think Vancl's name is very difficult to remember, I also have the same feeling, but the clothing industry which top brand is good to remember? We want to do apparel e-commerce, there must be a look like http://www.aliyun.com/zixun/aggregation/17490.html "> clothing brand name."

Early, the old Banyan (Wang Juntao, 8848 founder, E-commerce Industry predecessors) in the MSN message asked me, why call Vancl? He asked, Vancl is a combination of VAN + C + L? International clothing brands, most of whom are designers or founders of the name. He soon thought Vancl was not old and my name was combined. Van is the pioneer of English words, C is the beginning of the alphabet, the letter is the beginning of Lei Pinyin, together, Vancl brand is E-commerce Pioneer + aging + lei.

In fact, this is a coincidence, talking about the process of naming vancl, this is a very complicated process. We want to do apparel E-commerce, take the name must be able to register at the same time clothing trademarks and Internet domain names. Good domain names have been difficult to register, but good clothing trademarks are harder to register. The clothing industry attaches great importance to the brand, can think of a good name, is basically someone else registered. It is even harder to register trademarks and domain names at the same time. Moreover, we also hope that the spelling is simple, has a good meaning and Chinese homophonic, easy to promote.

In this way, we spent a few weeks mobilizing everyone to help us think of names and list hundreds of names. Meet the right name, a check, is not someone else's trademark, that is, no domain name. After several rounds of screening, several names were eventually placed on the table, such as Evan, Jenny, Rock, and Nile. The name "Evan Evan" was unanimously chosen. We registered trademarks and related domain names, BVI company also used the name of Evan.

Aged and Fang, Shukovan a few eldest brother to eat together, Fang think Evan Evans too Earth, other name is also bad, or vancl sound feel, this name looks like French. Finally we use VANCL, Chinese name we chose Homophonic "every guest". Aged like no printing good products, the Chinese brand on the use of "every customer sincere goods."

VANCL every customer sincerity goods, a clothing E-commerce brand is thus produced.

The specific definition of VANCL brand is as follows: "Vancl every customer sincerity goods, by the Internet achievement Clothing home fashion goods brand." VANCL will adhere to the international line of quality, middle class reasonable price. VANCL advocates a simple and decent way of life. In this glitz far to return to the real atmosphere, VANCL brand spirit, more tacit understanding in the general trend. ”

VANCL CEO aged said that VANCL by the Internet achievements, understand the growth of the Internet by the new ethnic groups, this group of people are the new class of China, the real "middle class." This group and the Internet growth of the new class, its lifestyle to simple and appropriate for the essence, not waste, but also pay attention to quality. Vancl early because of the provision of suitable products and the trend of consumption, so polo shirt sold, cotton shirts and Oxford-spun shirts with a wide range of popularity. To continue this tacit understanding, VANCL needs to do from products to services have a lot, but the most important thing is to become the Internet new ethnic lifestyle, similar to the United States Gap,gap followed the growth of a generation in the United States.

Whether Vancl can become a famous clothing brand is not a year or two away, and it takes years and his team to do it for 10 or even longer. When the Vancl brand is really established, no one may think the name is difficult to remember.

To make any product for the average consumer, a good name is the key. A lot of entrepreneurs don't pay enough attention to this thing, they just pick a name. Bad name, the user is difficult to remember to live, the cost of promotion is also very high.

Take a good name, this is the first step of entrepreneurship, must not lose in the starting line of entrepreneurship.

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The origin of Vancl name