The original life and quick taxi to reach strategic cooperation

Absrtact: A few days ago, micro-trust friends circle a taxi to send food news to attract the attention of reporters. According to sources, from April 23 to May 10, the country's 22 major cities use fast taxi users, will get the original Life network 20 Yuan cash vouchers, the heart of the exchange for fruits and vegetables, water

A few days ago, micro-trust friends circle a "taxi to send food" news to attract the attention of reporters. According to sources, from April 23 to May 10, the country's 22 major cities use fast taxi users, will get the original Life network 20 Yuan cash vouchers, the heart of the exchange for fruit and vegetables, seafood and other aquatic products quality food.

April 30 morning, the reporter used a quick taxi software, from Wuxi Central Station taxi to Zhongshan Road eight partners. After the online payment, the phone immediately received a nominal value of 20 yuan of the Original Life network coupons SMS, before and after less than 10 seconds of time.

"Before the direct return, the highest peak can return more than 10 yuan, now only 3 yuan, but also to send a coupon, it is quite cost-effective." "Taxi driver Zhang told reporters that from March onwards, tick-tock, fast, such as taxi software subsidies continue to decline, after a period of time, with a taxi software less people, but since the beginning to send cash coupons, the public use the heat of the taxi software back again."

One is a taxi software, one is the fresh electricity business, the two why come together? The reporter calls originally the Wuxi regional deputy general manager Bao Ziyu. "The original Life network and quick taxi, essentially are to provide users with a high-quality, intelligent lifestyle." "Bao Ziyu thinks, two cooperation, the user can call the car home, at the same time can enjoy thousands of kinds of high-quality food throughout the cold chain distribution home, fully meet the two core needs of modern urban life" food "and" line. With the promotion of activities, the daily order volume significantly increased, Wuxi region once became the original Life network of national sales champion.

Industry experts believe that the two "marriage" appears to be a continuation of cash subsidy activities, in reality may be a taxi software and even mobile payment entrance of the important turning point. "Cash subsidies are unsustainable and marginal benefits are quickly reduced." Next who can provide users with more valuable, closer to the user's inner life service, is the winning point of business competition. ”