The personalized triple realm in mobile internet age

If you are a little fresher, you will find that more and more businesses are eyeing you and are delivering a message: You are the most unique. We are willing to help you and build your personality. Businesses can almost satisfy the idea that you are becoming more unique to yourself.

If you are a young man who just walked into the http://www.aliyun.com/zixun/aggregation/30363.html "> University campus, you are preparing to buy yourself a full range of digital equipment." You can get through the Dell Computer hotline, choose a variety of configurations, combined into your heart-pleasing notebook. You can also through the Sky Wing workshop, for your mobile phone design to carry out the personality; If you are in love and want to pass on your heart to your loved ones, you can go to the card online, from the album to the teacup, from the chocolate to the hand, from the makeup mirror to the bracelet, from the key to the pen, in different gifts to show your talent and creativity. You can also walk into any wedding service store and find unique wedding invitations and bridal photos. You can also find diamond birds, let them help you design unique to each other's diamond ring, from the style to the logo; If you want to live a more respectable and comfortable life, tell Youngor your size and wait for your suit to fit. Tell the guests you like T-shirts, they will make you unique. Tell stride, your preference for shoes, there will be a unique one waiting for you. Tell Ray you don't want to hit a shoe on a basketball court, there's always a Chi Van to make you different. It's not advertising, we're trying to uncover the fact that with the growth of new consumer groups and the creative efforts of the business world, a new consumer era has come together-personalized consumption.

The population of the group is becoming the mainstream of society. These new human beings who grew up in the age of material security, the understanding of material possessions, the recognition of social forms, and the emphasis on personal experience, are converging to become powerful power and gradually rewrite the rules of the game of the business world. Their feature is, first, against being categorized and hated being categorized. Second, to counter commercialization and reject popular trends. Third, can learn from, never follow suit. Four, emphasize thinking, willing to be maverick. Five, the preference of the secret, small public, private brand and consumption. There is a tendency of literature and art. Seven, willing to consume spiritual products, and give their own meaning and interpretation. Eight, the pursuit of physical and intangible self space. In short, the demand of this generation of consumers can be expressed as: I want to buy something that will bring me a personalized life. I want to buy the services that will enable me to achieve psychological autonomy. I want to buy things that make me who I am, who I am, what I am. They deeply desire that the business world can support them in their personal psychological and behavioral spaces. My life and dream is here, please come over, my life should be taken seriously, please be my partner in life.

Consumption, has been more and more beyond the simple material needs, but became the new human existence way, became their psychological security protection mechanism. They use consumption as a way to establish their personal image, reflect the spiritual world, and publish their individuality manifesto. With the help of consumption, they express their desire for free choice, reveal their pursuit of personal fantasies, and show their longing for the quality of the world.

In the small fresh, driven by countless businesses under the force, personalized consumption wave has come, according to the personalized "realm" different, personalized business services are broadly divided into three types.

The first: a variety of options. Businesses want to tell a variety of consumers, if you are lazy, only like to click a few mouse to do multiple-choice questions, this variety of choices is easy to achieve. In fact, today, whether it is selling home appliances, selling mobile phones, selling digital products, selling clothes, selling shoes, selling gifts, has already achieved this. The style is too many to let the consumer dazzle, always has the suitable one paragraph.

Second, participate in the design. Businesses want to tell the consumers involved in the design, if you are not so lazy, and still feel the lack of a unique one, then do a little fill in the blanks. After you enter your unique requirements on your computer, you will really have a unique product that belongs to you. On the website of the Youku costume, they will provide you with the exclusive shirts after the consumers enter the height, collar and bust three data. In the studio, tell the designer your huxing data, they will make the furniture just right. Tell the appropriate treasure your head data and they will send you a pillow that is only suitable for you. Tailor-made, in this sense, is no longer a business gimmick, but a living reality.

The third, leading creation. Businesses want to tell the leading creation of consumers, if you still do not do, if you want to erupt your creative talent, then do some open questions, there are many professional tools for your talent, show self. For those who like to share their travel diaries, culinary experiences, and mood perceptions, he can use Zinemaker to make his own magazine, and to show you all the things you want to share professionally. For those who have always longed for books, you can pass on your life story to ibooks, who will help you realize your dream. For those who desire to show their unique understanding of light and shadow, he can embed his own understanding into pathologist software, which will help you create completely personalized movies.

These three patterns, should be personalized consumption of the tide, but also in the increase of personalized consumption wave, cause and mutual, promote each other. Driven by such a tide, the uniqueness of consumers will be increasingly respected and fully demonstrated. But the dilemma for business is to face the wave of personalized consumption. On the other hand, the logic of mass manufacturing has dominated the business sector for 100 of years, and the vast majority of corporate assets, supply chains, and processes are produced for mass production, and the conflict between the two is obvious. What kind of ability does today's enterprise need to have in order to make the two well coordinated? This is really a problem. adjourned）