The platform of Internet company

Shanda to do the game, Baidu do search, Tencent do instant messaging, Alibaba do E-commerce. Such a description is clearly outdated.

In fact, the path of the platform has made them more and more involved in the field. This issue of digital business will unite many digital media and professionals to vote for the largest internet company to choose.

Baidu

Areas of involvement: Search, E-commerce, video, human resources, online travel

Event: Baidu officially entered the online tourism industry. Recently, Baidu company to where to invest 306 million of dollars, become where to go to the network of the first major institutional shareholders. and the investment of 306 million of dollars, also created a single investment in the history of Baidu's highest record. Baidu is a rare one to see the heavy investment, Baidu chief financial officer Jennifer said: "Tourism has always been an important area of information services Baidu, and China's tourism consumers grow rapidly every year, the rapid growth of the tourism market for Baidu has important strategic significance." ”

Tencent

Areas of involvement: Instant messaging, antivirus, E-commerce, portals, video, games

Event: As one of the largest companies in the market capitalisation of Chinese internet companies, Tencent relies on the advantages of hundreds of millions of users, including E-commerce, search, network video, input method, security software, downloads and so on. At Tencent's partner conference, the Chairman and CEO of Tencent's board of directors announced that he would open Tencent's platform to Third-party partners. In his view, Tencent's mission is to "provide users with a one-stop online life service" to the third party with partners to create a "borderless, shared the new internet ecology."

Alibaba

Involved in the field: E-commerce, third-party payments, search, SNS, offline retail

Event: Alibaba Group announced that Taobao company will be split into three independent companies, that is, the original Consumer-to-consumer business Taobao, platform-type Business-to-consumer E-commerce service provider Taobao Mall and one-stop shopping search engine a Amoy network. Alibaba Group board Chairman Ma said, Taobao in order to better adapt to the rapid development of today's industry, decided to upgrade the ' big Taobao ' strategy for ' big Ali ' strategy.

Big Taobao will also extend tentacles from the line to the line, not only the introduction of Taobao mobile phones, wireless internet in the field of layout, but also into the offline retail, authorized Non-staple food stores, supermarkets, chain stores, campus shops and other community stores become the official authorized purchasing shop Taobao.

Sina

Areas of involvement: microblogging, IM, wireless, portal

Event: Sina successfully transformed itself from a media portal into a social media company after a successful plunge into the Web2.0 domain with the concept of Twitter. Last year, Sina and MSN China reached strategic cooperation, the two sides of cooperation covering micro-blog, blogs, IM, information content, wireless and so on. Sina is the official migration partner of Windows Live MSN in Mainland China, and after the migration is completed, users can login to Sina blog via Messenger account.

Grand

Areas of involvement: games, microblogs, culture, entertainment, theme parks

Event: When you turn on your mobile phone to play chess games, watch movies on TV, and see copyrighted videos on your computer? Smoked or fascinated by a big game? Please don't be surprised. Smoked from the bedroom to the living room? Smoky Grand products are trying to contract your entertainment life. Internet watchers say the architecture of the Disney Entertainment kingdom has been built.

Recently, the Grand Rich micro-bo products "push him" officially open registration. The head of his side said that in the open registration of 24 hours, the number of registered users more than 100,000 people, and "push him" is about to complete a round of financing.

NetEase

Involved in the field: Games, portals, mailboxes, agricultural and sideline products

Events: NetEase CEO Ding Lei is very busy, not only to do their own it main business, his sideline world is also more and more broad: on the one hand, he built a total area of 1200 acres in Zhejiang Huzhou Anji County Pig Farm, on the other hand, he and friends to open a winery.

Recently, NetEase officially released a large-scale online games, its CEO Ding Lei interviewed by reporters, said the current NetEase annual profit of 80% to 90% still rely on online games to contribute? The Crow for has not yet formed already hit "Ding's Pork", Ding Lei said "the year certain market has the sale", and said the price is not too high.

Mall

Involved in the field: Home appliances, books, agricultural and sideline products, department stores

Event: In the E-commerce market, the war has never ceased. Jing-dong Online mall rely on low-cost strategy and product reputation, in the consumer market, constantly eating away at the traditional market share of household appliances, gome cool nets, suning easy to buy a network to kill into. In Jingdong CEO Liu recently announced Jingdong books to lower than peer 20% price promotion, Dangdang immediately launched into the fight camp. "Three-English" to start a low-cost strategy, encirclement and suppression of Beijing East. Liu Felt, Jingdong is currently in the big Forest of the main, belong to "Hungry Wolf" role.

Sohu

Areas of involvement: Weibo, portals, video

Events: After three years of brewing and meticulous preparation, Sohu video groundbreaking with the Chinese shadow group alliances, recently officially launched the "7 film Program", the selection of 7 first-line male star across the border directed 7 films, in 2011 7 bursts, for Sohu video of the original empire further open the territory.

Years ago, Sohu video overhaul, sweeping the industry piracy rampant disease, the video industry led to a healthy development of the road; today, Sohu Manufacturing is using original to promote the new media to become the content production of the regular army.

Who will be China's internet winner?

In today's China's high-tech sector, people often hear companies adopt a "winner-take-all" strategy. Winner-Take-all refers to a company--usually in a fast-growing emerging industry--that consumes a lot of gold gun silver bullets to Gongchenglvede and strives to stand out in a crowded arena.

During my recent visit to China, the CFO of many companies revealed to me that they were adopting a "winner-take-all" strategy to become the next Amazon.

Today, China's science and technology industry is experiencing a spring and autumn period of the Warring States era, the warlords and up. In the field of E-commerce, Taobao/Taobao Mall, Jingdong Mall, Dangdang (DANG) and so on are in the use of "winner-take-all" strategy, in clothing, where guests are also using similar means, and in shoes, Lok Amoy Network is no exception. Recently, I have also heard that Youku's CEO, Koo, told American audiences on CNBC that they were also following the winner-take-all strategy to yoku the market's first position. Of course, the recent very hot buy plate, including handle nets and so naturally. Sina Weibo in the contest with Tencent Weibo is not in the use of "winner-take-all" strategy?

Whether you are in Beijing (or Shanghai, Hangzhou, etc.) in the streets or on large portals, these companies are advertising everywhere.

These companies are burning millions of yuan every day to attract the attention of consumers. They are using investors ' money to attract passengers and strive to become the market leader at the fastest pace. They have a feeling that the "tap" of the capital market will always be with them, so that they can absorb more money in the VC market at any time, or to maintain the current crazy advertising costs by offering financing channels such as IPOs and additional offerings.

When new customers visit their websites, the companies are trying to keep them and send their orders to them in the best way possible. These companies speed up the flow of goods through new plants and distribution centers, and some even hire their own transport teams (like Fank) to improve efficiency, in order to become the industry's first. And they shrugged off all this overhead.

Of course, in the "winner-take-all" battle, the doomed only part of the company can survive.

In E-commerce, I think Taobao/Taobao Mall and Jingdong Mall will become a big winner. As for the smaller firms such as Dangdang, the gross margins will be forced down because of fierce competition and high advertising costs.

In video, Youku is clearly a leading enterprise, but their long-term rivals are not Tudou (the company is likely to stop operating before the end of this year), but Baidu (BIDU) 's odd art. Unlike Youku, Baidu has the ability to provide unlimited resources to exotic Arts. And Youku is not so good backers, so I think they continue to burn money in the way with Baidu to contend with the strategy of unsustainable.

In the long run, I think every guest will also face many difficulties. Although they have a very good transport services, but from the experience of the United States, no one of the pure apparel E-commerce companies continue to have a glorious history, after all, we still like to go to the store to try to wear different styles and cloth clothes before deciding whether to buy. In order to overcome this difficulty, the policy is to send all your favorite clothes to your door, so that you can try and decide whether to buy. It is certainly hoped that this approach will get more orders, but the American experience also tells us that this strategy is not necessarily an inspiration. While some people are keen on buying clothes online, most people prefer to go to the shops to pick their own. For those people, no amount of money is going to change their shopping habits. (Wen/Eric Jackson, Ph. D. In strategic management, Columbia University, founder and managing director of the Wise Administration Fund.) )