The "player" of investment and life, the trend of entertainment of internet finance

Wen 丨 Chen Jiayin/Hanyi

Playing Peer-to-peer is for money? To buy and buy?

But for Beijing white Collar Kobayashi, Peer-to-peer is not only looking at their principal daily rise, but also a life of relief.

During the network competition, he was in addition to the scene to watch, but also with his knowledge of tennis and the idol players "little Virtuous" love, on the basis of the original investment to get more "5.5%" of the expected annual yield; IPhone6 mainland A listing, he used to have to wait two years after the proceeds of the money directly changed a "bare metal" , single he or "Century Jiayuan" Diamond member, recently recommended by the website, and a good girl in all aspects of the meeting contact, and give him this opportunity, is another 12-month investment plan.

This is a white-collar, a "rice son" life.

This double 11.

Into the rice net, we are in the new play "' Double 11 harvest season ' excited:" We all know last year, 11, 55 seconds break 100 million, 1 hours break through 10 billion, 24 hours break through 35.019 billion; so this year, how long can break through 100 million, 10 billion, And 35.019 billion, how much can the final turnover be broken? "The rice net hung Peak explained that they made the rule that every forecast on a project, the investment expected annual yield will be able to float 1~2%." The logic behind this is the "basic rate of return + floating rate of return" of the structured products, but in the rice net has become a fun quiz game.

This kind of play, before in the network competition during the once refreshing. At that time, a team of colleagues is a senior network fans, how to let the ball and financial planning combined to kill two birds. So, Peer-to-peer industry a structured product "baby race" was born, it let the income and tennis star performance linked to the game, that is, "expected basic income + star players of the promotion of floating income." Of course, you will eventually get a high rate of return, or the player you choose to have the ability to impact the championship.

According to the introduction, most of the team members have electrical business background, in our well-known "business-to-business", "Consumer-to-consumer" and other electric business models, they are flexible roaming between "B" and "C". In the "C-end", the investment meter allows individual investors to participate in a variety of new rules to achieve "the benefits of a double harvest"; and in the "B-end", they with the characteristics of the Internet companies to join forces, so that the products of these companies into the Internet financial properties, for the user's depth of demand to provide a solution ahead.

Interest first pay investment return is fun

"0 yuan buy apple mobile phone" such a good thing, in the rice has been carried to the second round, the original one or two years after the return of the proceeds directly into their own want to the heart of the good, this to the fruit powder to say is the online financial accident. This time, the contract plan IPhone6 64G version due to the supply of tension only 10 units, the line half an hour has been sold out, want to have to queue.

On the basis of the success of the plan, the benefits are turned into more dreams to be delivered to the users of the meter.

If you are a single nobleman, "Jia Yuan plan" will let you have a smile: "Landing century Jiayuan website select 3300 Yuan" Jia Yuan plan "products, after the expiration of December, not only can get all the principal return, but also free to obtain a 12-month diamond membership, Gaofu, Bai Fumi preferred. On the eve of "Singles Day", it is said that participating members are "rubbing against the rising".

Hon Feng introduced, has been, the Rice team has been discussing the "wealth services products due to the flow of funds," the issue. They felt, "reinvestment" and "consumption" is the final flow direction of capital, on the one hand, "reinvestment" investment rice itself can butt demand, and "consumption" is the essence of "life demand", so the investment income in advance to the user has the demand for goods, services is not an accident. In addition, the team members of the Rice group are familiar with the mode of operation of the electric operator so that the production of this series of plans. "Can Play better!" "It's the mantra of the 24-Year-old team who hangs on their mouths all day." From them, you can feel the new idea of "interesting peer-to-peer".

Connection: When life is endowed with financial attributes

These unrestrained play is based on the ubiquitous pursuit of entertainment, interactive internet thinking, and the 8-year letter of the experience, the team's deep understanding of financial products.

"The core product of the meter is still the ' 0 investment ' of the short-term investment demand, expected annual return on the expected yield of more than 8%, the period can be one months, two months, six months or even longer; the investment amount can be 500 yuan, 1000 yuan, 5000 yuan or even more, and the income will change with the investing period and the amount of money invested. In addition, we understand the concern of users of the fund security issues, the use of the meter to rely on the risk control system, fully protected the "rice son" of the fund security. "With this foundation, the rice products become so flexible, with nested technology plus innovative thinking, packaged into a variety of fresh plans, there is always a section for reading this article you tailored!"

Hon Feng likes to say: "The internet is not a mouthful to eat into a fat." He goes on to explain that all products are constantly trying to find new opportunities. The target customers are the Internet people, who are affectionately known as "rice grains". than the traditional purchase of traffic, smashing ads, cast rice instead of constantly digging "rice son" needs and topics, such as "Men's Day" planning, the number of participants reached 50,000 people, so that the rice advocated by the lifestyle in the "Rice son" group spread, in the online 5 months after gaining their own group of fans.

Interview, "Yi Apple" is popular all over the company, Yi colleagues set off in the new platform for the "Public Dream Network" on the way to "Rob" Gansu Jingning custom Apple of the upsurge. Late November, the public dream Network will be officially online, this public-funded platform will be the Internet financial and public welfare combination, I believe there will be more surprises waiting for everyone.