The price of electricity quotient is not as expected.

Suning Appliances (002024, shares bar) financial face of the market is questioned, refinancing news yesterday hit Su Ning shares. Leaky ship and was overnight rain, electric business giant Jingdong Mall again to Suning easy to buy war, Suning appliance stock price is worse, today again heavy volume plunge, rebound weakness. By the morning closing, Suning appliance reported 5.68 Yuan, fell 0.2 yuan, or 3.4%.

Afternoon opening, Suning appliance changed the morning, heavy volume start, the stock price went straight to trading board, as of Press, Suning appliance 6.23 yuan, rose 0.25 yuan, or 5.95%.

: Beijing East Suning price war is not as expected: Website card death is generally out of stock

Yesterday, including Beijing-East, Suning, gome three major electricity commodity brand has announced the price war. Jing Dong CEO Liu declared, "Jing Dong Everybody Electricity three years 0 gross margin, all everybody electricity guarantee is more than Gome, suning chain cheaper than at least 10%". In response, Suning easy to purchase commitment if the price is higher than the Beijing-east, give the buyer has twice times the return of the price difference, Gome announced that the whole line of commodity prices will be lower than Jingdong mall 5%, and from the beginning of Friday Gome more than 1700 stores will be kept online next price.

No doubt netizens are extremely looking forward to the three electric dealers price concessions. 9 o'clock, Jing Dong and Suning opened the promotion at the same time, both sides in the home page prominent position played "prices back 4 years ago" and "Super 0 yuan purchase" signs. However, Gome did not choose to join the group on the same day, its declared "net low price coordinate day" is scheduled for August 18.

After the promotion, Liu also in micro-blog real-time disclosure of progress, he said, in order to deal with the war, Jing-dong set up a special "Su Ning Headquarters", by the electrical appliances Mining sales vice president personally sits in command, promotion began 20 minutes, everyone electric received nearly 50 million orders. In addition Liu also remind netizens, "the price has not hit the end!" According to experience, the fastest is about 11:00. ”

But in fact, the real response from netizens is not as enthusiastic as expected after the tension created by the electricity business. A lot of netizens believe that the war exists "wool" suspicion, promotional merchandise is not as imaginative as the rich and attractive, and even some of the commodity prices inflated. In addition, the process of suning easy to buy web pages loaded slowly, many pictures can not open, and jingdong many of the discounted goods are showing no goods.

An ID for the "corner of the sea" Weibo netizens simply give up snapping: "Pro, Suning card, jingdong all kinds of goods, hit what Ah, go back to sleep!" "(TECHWEB)