The price war between the pharmaceutical and electric dealers is extremely fierce

Abstract: Market space narrow loss of competition in the fight against the violation of the general since 2006, the Food and Drug Administration issued the first medicine of the consumer license, pharmaceutical retail This particular industry in the field of E-commerce prospects are widely bullish. But today, the pharmaceutical retail of the vertical electronics

Market space narrow loss competition fighting violations common

Since 2006, when the Food and Drug Administration issued its first medical license, the prospect of this particular industry in the field of electronic commerce has been widely favored. But today, the medical retail vertical e-commerce is always tepid, compared to offline entity chain sales, it is only as a supplementary online retail channel foil. and the policy environment restrictions, customer single price of the fight, so that those who do the riders of pharmaceutical electrical business has always been confused, pharmaceutical e-commerce in the end where to go?

The auxiliary channel competition is intense

Although the field of pharmaceutical retailing is regarded as the gold nuggets of the electric business, it is still tepid for many years.

"From the overall size of the current or physical stores as the main channel, online transactions accounted for a small proportion." "The Golden Elephant net CEO Sheng said to the reporter, although the gold elephant Net as early as 2006 to obtain the medicine retail the consumer licence, but now always is as a line of auxiliary consumption channel. Last year, the channel sales of the Gold Elephant network reached more than 60 million, but at the same time, the sales of its offline entity stores had reached more than 1 billion. And online sales, most from the golden Elephant Net vertical Independent website, monthly from the cat and other platform side of the marketing amount of only more than 2 million.

E-commerce expert Ruzenwang pointed out that, in the whole medical retail market, the share of the online market is small in itself and is subject to a policy environment that can only sell over-the-counter over-the-counter drugs, "in terms of the size of last year's deals, 80% are concentrated in the prescription drug sector, but this is strictly prohibited for online sales, Online pharmacies can only sell some over-the-counter drugs, health products, household medical equipment and so on, resulting in a narrower market. "And the line under the right and left of the mutual Bo, it led to more and more of the drug dealers faltering." Ruzenwang that, compared to online pharmacies, offline physical stores are very mature, which also largely restricts the development of online medicine retailing. "The same is to buy OTC drugs, at home can buy, not necessarily have to go online to buy." ”

Although the market share is not high, but the price war between the pharmaceutical dealers has already been unusually fierce, the seemingly seductive blue sea stirred smoke. Sheng said that online pharmacies are also facing a serious homogenization, competitive trend, and the low price of drugs, and even many drugs have been close to the wholesale price to sell, which makes the profit space is very narrow.

Vertical medicine in the price of the electricity dealers at the same time, in the business platform also has a lot of businesses are in the "loss to make a yell." "The day Cat platform is now the price of the Red Sea, a loss to sell a lot." "Kang Love more marketing director Zhang moved blunt, like blood glucose meter, health products, the product, there are a lot of competition between businesses, was at a loss for sale, with the price advantage in exchange for the flow of the cat."

Borrow a third party or build a platform?

In addition to a large number of independent electric operators on the network outside the vertical site, the days of the Cat Medicine Hall, shop 1th pharmacies and other large-scale consumer platform also attracted a lot of businessmen settled, but many people chose to run away from the Third-party platform to seek independent operation.

"The big platform such as cat and number 1th will soon bring huge traffic and no extra platform-building input," he said. "A senior person involved in an independent pharmaceutical commodity brand said that attaching to the platform would soon be valuable in the early stages, but this is not a long-term plan." "Channel, the user is equal to all others, do a good job but only a wholesaler identity, it is difficult to reflect their brand value, to do well or independent operation." ”

Reporter notes, like "Huayuan", "Seven Le Kang", "Sea King Stars" and other online pharmacies in addition to the third party platform to open shops, have their own independent web site, but there are a lot of medical power to focus on independent brand management and mold, but also have the industry to see this independent vertical electric business model.

"Independent vertical medicine retail dealer's way operation cost is big, can never obtain high flow, and basically have no development possibility." "Pharmacy Network Mall general manager Zhong Yi that this model, even at the expense of profits in exchange for scale, can not achieve a balance of payments, not to mention profitability."

"This is a bottomless pit, it can be said to do online retail business more, the amount of loss will be greater." ”

Irregularities in regulation are widespread

Reporter in the state Food and Drug Administration Web site, the current access to the "Internet Drug trading Service Qualification Certificate" license plate Enterprises a total of 127. But in fact, pharmacies operating on the internet to sell drugs are far more than this number, and some illegal operations, sales of prescription drugs, and even fake drugs on the website is endless. Reporters to the prescription drug "ammonia-gan Pian" to search, found that a lot of online pharmacies will be directly labeled as over-the-counter drugs, directly can be purchased under the order.

An industry personage who does not want to be named said that the current online pharmacy unlicensed operation is a common phenomenon, many online shop is actually only "Internet Drug Information Service Certificate", that is, only to provide and public medical information qualifications, in fact, also engaged in the retail of medical supplies. And more is the absence of a licence, to set up a website platform for the public to sell to individual consumers.

And more serious is that the problem of false drugs has been through the network channel has a new development. "From the production of fake and shoddy drugs to sales, the entire industrial chain in the connivance of the false, like fake Viagra, the cost of a few cents, but can sell hundreds of dollars, which is unimaginable profiteering." Even if it was investigated, change the sign and continue to sell. The man said.