The price war of electric business industry is getting worse

The increasingly fierce price war in the electric business sector is expected to be curbed. Reporters from the China Electronic Commerce Research Center has been confirmed by the State administration of industry and Commerce led the launch of the "Network of commodity transactions and services regulation" has been included in the State Council "two types of legislation" plan. This is also the first time in China for the regulation of the electricity trader transaction legislation.

It is the focus of this legislation that the industry pays close attention to whether the net shop is taxed, the main body of the network operator is admitted and defined, and the network promotion standard. This means that the current in the electric business industry lively staged price war is expected to be curbed, the industry will be more orderly development. Before, the domestic has not issued a comprehensive regulatory laws and regulations, the legal gap makes the electric business industry has been a low threshold, a mixed bag of state.

"This legislation will take the" Network commodity transactions and related service behavior management interim measures "(49th order, commonly known as" shop New Rules ") as the basis for a full expansion of the extension, covering E-commerce market in a number of subdivision areas. It includes not only business-to-business trade, Consumer-to-consumer and consumer network retail and commodity electronic transactions, Cross-border E-commerce and other more sophisticated e-commerce models, but also includes O2O Network group buying, mobile E-commerce, virtual commodity trading, such as emerging models. "Yesterday, Lei, director of China E-commerce Research Center, said. Recently, the "Internet Commodity Trading and service supervision regulations" of the legislative work programme seminar held in Hangzhou. Commissioned by the State Administration for Industry and commerce, China's E-commerce Research Center to participate in the "Network of Commodity Transactions and Services regulations" legislation research and drafting work.

According to the disclosure, the legislative focus will focus on the main network operators (such as Taobao store) access and definition, network operators whether tax, virtual commodity trading norms, Cross-border network transactions supervision, platform operator supervision, network promotion norms, network consumption disputes jurisdiction. Among them, "network operators whether tax" and "network promotion norms" is the most concerned. "After the enactment of the regulation, it may be able to the current price war caused by the vicious competition has been curbed, the industry's own norms and sustainable development plays a positive role." "Hangzhou City E-commerce Association, said the relevant person.

Before, despite the introduction of the "Network of commodity transactions and related service behavior management interim measures", "on the promotion of the healthy development of network shopping guidance", "non-financial institutions payment services management measures" and other related electrical and commercial regulations, but in the comprehensiveness and operability of a slight deficiency.

China Electronic Commerce Research Center recently released the "2011 China E-commerce Market Data Monitoring Report" shows that as of December 2011, the network retail market transaction scale exceeded 800 billion mark reached 801.9 billion yuan, an increase of 56% , China's online shopping users up to 203 million people, an increase of 28.5%.