The problem of "getting through" internet products

We talk about "getting through" between Internet products. As usual, to illustrate the truth, we will take the case of other people's websites to explain.

First look at the case: Sina News, UC chat, microblogging between.
When visiting Sina News, there will be a floating window title bar in the lower right corner. Say if you want to talk to someone who looks at the page.

The point opened after the discovery is http://www.aliyun.com/zixun/aggregation/11561.html "> Sina UC Chat room." So I could talk. He was also prompted to talk to someone. (In fact, this solves a lot of "user interaction" problem, this time not table. ）

My question arises, I write here, what does it have to do with news reviews? Wrote a sentence, found no relationship. Chat content will not be written to comments.
But in fact I want to send a comment, and then again in the comment content to write. found that when it was written "can also be sent to Weibo," and the default is checked.

After the hair is finished, it will be written in the microblog immediately.

See that? This is the so-called "get through" between three products. People who manage the UC chat room will say, "It's so cool, we've intercepted a lot of news review users." "And he will certainly be praised for this" get through ". Minos people say, "News reviews have become an important source of content for us." "This one has benefited a lot from the default mandatory input. and tube news commentary, only to UC chat room "gate closure" of the behavior of hate teeth, also dark scold "micro bo things are not all Laozi provided." ”
In fact this is a less good state and we look at their relationship:

We will find that news commentary is a "clinging" role, perhaps because he is the oldest and most powerful bar, so play more "elder brother is father" means.

I do not know the story behind the Sina net, for the sake of the truth, this is not really meant to "get through". So what does it look like to me?

I insist that "getting through" should be considered by operation. Operations need to be considered, I need how to promote the product, where users come from, my users and what products users have a higher degree of overlap, in the use of other people's products, how do I penetrate; how can I get users to run out of other people's products to see me?

The students who do the product will put forward the operation of the "get through" the need to simplify, that "provide a few APIs" or "call others several APIs" is done. Knows，
If you look at their own products, others on the page of small pieces, is a very important user contact point, no matter what the land, must be carefully cultivated.
If the whole site to do a whole look, the relationship between the products, will allow users to have a lot of different feelings.

Many times our classmates "get through" to understand as "cloth point", but "cloth point" is one-way, is in others that "open up colonies", this kind of predatory things, can not be liked. So, most people will hold the big Boss's token to talk about, that is really plunder.

Unfortunately, most people go to the party when they talk, are playing "through" the banner, line "cloth point" thing.

This thing should want BD, first consider clearly, my product to other people can have what help, others recognize then ask how you want others to help you.

Of course, the formation of one-way reasons, it is important that the strength does not match, such as Sina News comments from UC that may not really get anything. I want to say is, if it is one-way, trouble to consider other people's products user experience, do not let people feel that you at the door of someone cut off the passenger flow.

Seemingly no one to talk about getting through the product is not a good product. Oh。

So, when the product design, I think should consider one day "get through" the situation. This may include:
Whether ready to be invoked in advance of open APIs, there must be a place to connect, otherwise the "colony" has become a people's "plots."
Whether to consider the "get through" node, which places can be put into things, those can not. Because, when others get through you, will not consider your user experience for you. Think of the news comments by UC, the floating layer seriously interferes with the logic of news comments, but UC dark cool ah.
The good thing is that when people come to talk to you about "getting through", your plan is ready.

This is still a product to consider. Sh4rk said that design is "the use of visual language to solve the logic problem" is the truth.

If the user to the news page, saw the UC chat room, saw the micro-blog, and even see some other Sina products, he will not feel "very dizzy" "very messy" "confused"?
If it does, the owner of the page will have a big responsibility.

What I want to say is that "getting through" should be a good thing, but if being "distracting" affects your product logic or affects the logic of the entire website product, that's bad.
In this perspective, Sina to do so the risk coefficient is relatively high.

Well, basically finished. So are there any good things to do? Look at the QQ bar, the relationship between products and get through, a lot of places worth learning.

To sum up, we say: operation to be considered through, but is not a cloth point, is two-way work. Product design to be ready to get through, to consider the user logic.

Source: http://www.panghufei.com/?p=10191