The problems that should be paid attention to in the traditional enterprise online business

In the final trend of the Internet, many traditional enterprises are aware of the importance of the network, have net, due to the degree of understanding of the network are different, resulting in a lot of companies just follow suit, find someone to do a website, or Taobao open a shop, understanding is E-commerce. Discerning can see, this kind of investment is not the slightest effect, therefore, the traditional enterprises want to do e-commerce, must first understand the business of E-commerce. In short, E-commerce has 4 content, namely E-commerce positioning, E-commerce model, E-commerce publicity and user experience.

First, to their own e-commerce positioning

The so-called positioning, is to solve the online sale of what products, sold to the customer what the value of the problem. This includes three points: first, according to the products produced by enterprises, determine the suitable varieties in the network for sale, this product must have a certain advantage. NET buys the product, must consider the easy packing, can resist the pressure, is not easy to break, the transportation convenience and so on the characteristic. The second is to determine your potential buyers, according to your products, set out consumer groups, to subdivide, to select the appropriate site style, promotional channels and sales methods; The third is to make their own unique core value.

Ii. ways to realize the mode of electronic commerce

After E-commerce positioning, to achieve business e-commerce is not difficult, now, there are two main ways, one is the use of existing E-commerce platform, such as Taobao, ebay, Pat, Baidu, and so on, the other is to establish their own independent E-commerce mall. Both have advantages and disadvantages, the former with the help of E-commerce platform, there are a large number of potential users, only to pay a certain fee, you can share the user on the platform, the enterprise has no electrical experience, this is a good choice, but the platform costs, is a difficult problem; the latter needs the talent of business Mall, do not build a website, Put on the product is so simple, need to make a product-compliant electronic mall, consider how to attract buyers to buy products, improve conversion rate.

Third, the promotion method of realizing the business of Business-to-consumer

After the establishment of E-commerce platform, the first thing to consider is how to let you enter into our mall, here, I talk about the independence point in the business platform to promote the way. Specific, can be divided into the following points?

1. Bid ranking promotion. Bid ranking promotion is through the enterprise paid to search engines, by the search engine manual intervention, the company's information in the search list in front of the position, thereby helping to let potential buyers see. The effect of this method is immediate, but with the price of key words, the investment will be more and more big, but stop paying, will not have effect.

2. Website optimization promotion. Through the site optimization, that is, SEO, designed through search engines, such as Baidu, Google,soso platform, so that potential buyers to find us, through the production of products to determine the purchase intention. This needs to be done by setting up an optimization team or by looking for a professional team.

3. Soft text promotion. including forum marketing, blog marketing, these need soft text support. Soft Wen marketing generally for a product, write an article, and then through a number of platforms released, soft text links, point to the mall, to achieve transactions, soft text can generally be completed through the form of outsourcing.

4. Network video promotion. Network Video has a large capacity of carrying information, and display a vivid, lifelike features, marketing effect can not be underestimated, and now there is a social media microblogging, the spread of video has a great role to promote. What the enterprise wants to do is to show the selling point of the product to the audience through video, and stimulate the audience's desire to buy. Video marketing, to create a corporate brand image also has a great role.

5. Weibo marketing promotion. Weibo is the latest development of social media, has a high speed of communication, targeted, and has a strong diffusion effect. At present, the development of micro-BO is very rapid, Tencent Weibo has 300 million users, the potential market is very large, there are many very mature microblogging account can be used as a micro-blog marketing media, companies can choose to suit their potential buyers characteristics of micro-blog advertising.

6. Mail marketing Promotion. This is the rise of E-commerce, has been used in a promotional way, such as excellence, when, Jingdong, Fank, these enterprises mail marketing investment is very large, the income is very substantial. e-mail marketing, mainly to solve the mail delivery channels, mailbox data sources and message content strategy three things, as long as these three good, the effect will be very good.

The user experience is the key to the enterprise.

E-commerce, the biggest feature is unable to solve the actual customer experience problems, customers can not feel empathy, can not be realistic feelings of goods is not suitable for their own, many people give up to buy goods. Therefore, a good user experience, enterprises can retain more customers, more competitive. The user experience content generally includes, has the professional help to answer the product use question, has the sound product to return the replacement, the maintenance mechanism, has the fast logistics support and so on. Today, companies can open their own 400-line, you can open their own official microblogging, so as to facilitate the buyer feedback information, and timely interaction with the buyer's purpose.

In short, the traditional enterprises to do a good business e-commerce, must understand the e-commerce, and then further planning, to play a maximum role in the E-commerce industry to further the piece, so that more of their products through the network to sell to all over the world.