The prospect of real estate public financing can be period

This is the first year of real estate, Vanke, Longhu, ocean and other well-known developers have teamed up with SouFun, ping good Room network, group loan network and other Internet platforms have launched a "real estate" project, real estate developers and the Internet platform to achieve cross-border cooperation trend is gradually fade. However, the relevant industry in the Chinese business Times to interview reporters also said that as a new thing, at present, more by the real estate to push, is actually "advertising", the risk is greater, investment needs to do the relevant preparation.

Sino-Ocean holding hands Jing Dong to earn enough eyeballs

November 11, a lot of electric dealers for the "double 11" consumption carnival to promote the war, in the popular internet shopping spree, real estate, this occupy household consumption absolute component of life necessities, also participate in it. Today, by the Sino-Ocean Real Estate and the Beijing-East Financial Cross-border cooperation launched the "11 yuan to raise 11 percent housing" housing projects officially on the line, although only set up the day, the investment is still a heat wave, provoked all the emotions, 20 hours 105,000 people support, raise nearly 7.32 million yuan, "whip" the rapid wide surprising.

The public-funded projects, including Beijing, 7 cities, 11 sets of listings, after the success of the project, participants will be able to obtain 11 percent of the opportunity to buy ocean real estate's commercial housing. The user pays 11 yuan or 1111 yuan to be able to participate in this activity, the event will be in Beijing Mayor Ann Notary Notary under the supervision of the inspection, the results of the qualification will be announced on November 17, and the end of the event within 30th, will be returned to the user paid 11 yuan or 1111 yuan amount to pay the original card.

It is noteworthy that the two-home cooperation does not involve the issue of income sharing. According to Jing Dong Financial person Xu Hailen said: "This cooperation is a completely free mode, Jingdong Finance and Sino-Ocean Real Estate does not involve the cost and the partition, and the Jingdong to the Ocean estate does not charge the handling fee and the cooperation expense, but other category's public-raised product usually must charge 3% the handling fee. ”

Eric Consulting senior analyst Wang Weidong that the Beijing-East finance and Sino-Ocean Real Estate cooperation is an innovative cross-border cooperation between internet finance and traditional industries, transfer the financing demand in the offline area to the online, and realize the rapid realization through Internet finance mode.

Pattern Choppy

Since 2014, with the increasingly popular internet finance, real estate developers and the Internet cooperation patterns abound, real estate projects are emerging, such as peace and good housing network, search rooms, group loans Network, the public network and so on have launched a real estate projects, its fund-raising quickly surprising also surprising.

China Industry and Commerce Times reporter noted that in the real estate market into a period of deep adjustment, the Internet real estate projects emerging. Generally speaking, the real estate is still in a simple starting state, its form in accordance with the purpose of real estate public can be summed up to 3 kinds: first, investment and financial management, such as China Ping An group of Ping An good housing network launched by the United States property, group loans launched by the house baby, are based on real estate value-added logical thinking, to achieve collective collective investment profits The second is the cooperation to buy a room, such as Zhongguancun Equity Investment Association Executive Secretary-General Yin Lizhi relying on micro-letter platform to launch the "public-raised buy a house" project, through the way to buy a house, gather friends to build the Internet financial community; third, advertising marketing, such as the real estate giant Vanke with a room in Suzhou, SouFun launched the "Search House", Its core purpose is to attract people to pay more attention to real estate projects through the concept of public-raising.

The Sino-Ocean Real Estate and the Beijing-East financial holding hands, is the real estate industry and electrical business cross-border cooperation. So, can the cross-border cooperation between the real estate and internet platform win-win even more?

Emphasis on marketing

Real estate is a large amount of capital investment and slow return of funds of the industry, and the real estate and Internet integration of the housing projects, has undoubtedly broken the barrier, so that small and medium-sized investors can even be ordinary people to participate in, for ordinary people to invest in real estate opened a door and window, This is also a large number of real estate projects can quickly raise the advantages of high funds. Wang Weidong that, for the housing enterprises, the public-chip model will be in expanding influence, provide financing support and other aspects to provide important support.

However, Zhongyuan Real estate chief analyst Dawei in an interview with this reporter, said the industry generally believe that the current China's housing projects are being launched "just advertising, not much meaning."

Though it is marketing, why is it so hot? Li Zichuan, analyst at the Internet financial industry, said: "Not investors in the promotion, behind the real estate companies are actively trying to advance, these companies want to use some new Internet play." ”

As we all know, real estate has such a market situation: After 2011, China's housing market supply and demand relationship has evolved into a local surplus, the current property market is showing two major trends, one is the housing enterprises to increase inventory, the second is to regulate the gradual administrative. The reporter visited the recent real estate projects found that China's real estate is mainly the main property developers to push, the purpose of focusing on marketing promotion. Sino-Ocean Real estate related officials publicly said that the cooperation between the two sides will help expand the customer coverage, accelerate sales and to inventory, to achieve capital withdrawal.

Chanhaili, an assistant analyst with the Internet finance Department at China's E-commerce Research center, said real estate public focus on marketing, now the real estate market price is still high, and for greater than the demand, so real estate developers hope that through the public to properly pull down the price, on the other hand can also use the Internet platform promotion to ease the accumulation of new house pressure to withdraw funds.

Cross-border cooperation road is difficult

In recent years, along with the Internet development tide, "Internet thinking" is also affecting the traditional real estate industry. When the real estate industry to adjust the depth of the machine, even though the industry on the real estate projects controversial, it is undeniable that these projects are real estate developers Internet new attempts. The internet is a product of the deep integration of real estate open business and internet thinking. The World Bank recently released a report on the development potential of developing countries, which shows that the public-chip model has become a billions of-dollar industry in 45 countries around the world. It is expected that by 2025, China's public sector market can reach 50 billion U.S. dollars (about more than 300 billion yuan). The prospect of real estate is still expected to be raised.

How to realize the real estate and electric power business win more cooperation, should pay attention to what problems?

The road of real estate public raise is long, still face many bottleneck. Li Zichuan to reporters that the "real estate public" awareness of the low, capital security issues, speculative risks, no relevant legal protection are required to face the problem.

The transformation of the core logic of the real estate public is also very important, which determines the future direction of China's real estate public financing. Wu Xianyong, chief executive, also publicly said: "China's internet housing is a speculative activity, its investment logic is based on house prices will continue to rise, rather than through stable rents to obtain return on investment." ”

Therefore, although the real estate is "looking very beautiful", but is still in the initial stage, the risk is greater, involved in the need to do the relevant preparation.

(Responsible editor: Lvguang)