The ramble about the network quotient data

Originally to write a blog, the result is temporarily interrupted by things, and then do not have the interest to continue to write down, so instead of using micro-bo brush screen. Reprint here

1, the last said the "Recommended retail network concern 4 data", many people raised some interesting questions, there are some very funny consulting company data. In fact, these things are worth digging deep down. It's interesting to have an account.

2, the business person 6 large data (approximate mean value): 1, marketing cost. Last year 0.8 yuan, now 1.2 yuan, next year at least 2 yuan; 2, order conversion rate. At present average 0.8%, because the advertisement strength is bigger and blind next year may drop a point; 3, payment success rate. The net silver is ultra low, especially the new user is miserable. The overall general less than 60%; 4, customer unit price. 300 yuan; 5. Gross margin. 30% below; 6, heads down, 10%.

3, for example, a clothing business. To 1000 people, 900 are bought (10% back), the cost of 1300 yuan (higher than the average), 6 people under the single (lower than the mean), 3 people pay, a total of 900 yuan, gross margin of 270 yuan. A rough point to calculate, 1000 people, lost more than 1000 (this also does not count management and operating costs, etc.).

4, burn money advertisement This recruit, still have to use two years. Everyone has to get the money, the more behind the more, carrying money bags everywhere looking for scattered money the boy's crazy cast to go to Hangzhou non-stop, betacafe the threshold are fast they kicked off. The http://www.aliyun.com/zixun/aggregation/7193.html "> Business Plan" I've seen, the biggest budget is promotional fees and inventory. Media advertising is about to be fully captured by the electric business, the residue is not left. No way, Savage stage ads can really hit the effect.

5. The media will make a windfall next year. Taobao and ebay hit that year, advertising prices doubled several times, the internet half advertising fees are given by the two, but also incidentally "invented" a lot of new effects more rogue advertising forms. In the 2001, history repeats itself and gives more power. Internet media input will grow. (If I were an investor, I would go and see what the local and vertical media were worth)

6, a few days ago in an industry meeting taobao someone said that 40% of the outbound traffic from the community, walking in front of the electric dealers have realized the importance of community marketing, we will gradually realize.

7, I just said, "the biggest budget is the promotion fee and inventory", we all increase "inventory" in fact, there will be some very interesting signals. In the future, the stock of the electric dealers will be more, the network sale will be more fierce.

8. Why is the promotion more fierce? Look at the line, for example. Experts predict "The 08 Olympic year, sporting goods sell", in the beginning of the 07 dealers sell blood orders, Nike Artie production is also very large, the result of the 08 financial crisis, plus the Olympic Games has changed from sports to politics, the promotion of the national Movement is not so big, so everyone has a cup ... The inventory was not digested until the end of 09. 10, the World Cup, the Cup will continue to repeat ...

9, after spending money to buy users, people did not retain really a pity. Recently amateur did some sampling and research, found a very shocking phenomenon: more than 60% of the loss of "Web opening speed", "access to page information too large" has a direct relationship. (Thankfully, the "late" ratio is small).

10, open the speed of this matter can not know their own, but we will not really pay attention to this matter, the need for solution providers to promote. Suggest digital China, these companies can specifically arrange this team, chew this bone. Telecom operators and suppliers can do a lot of business next year.

11. E-commerce bubble has just begun. But it's good that bubbles don't squeeze out and there's no future.

12, some people say "community marketing has already begun, has long been valued." It's been a few years, and you know it now. In my opinion, shout for a few years of community marketing, in fact, is to engage in speculation, playing gimmicks do brand, is the boot to catch itching, no direct effect. Including everyone's those brand station, now the effect is not good. I said the community marketing, this time is really ready to start, the effect must be a resounding to the force!

13, electric business community marketing this thing can not be said too thin, in fact, I was prepared to give Mark today's question is about this, unfortunately ... Interested people can find out all kinds of information themselves. Facebook is going to make a big move, and it's going to be faster than the Yanks in the country, even ahead of them. (cause I don't want to elaborate)

PS: The above is just Taobao outside the site, excluding Taobao. Data are derived from various industries for public data and sampling.