The rapid development of the line has become an important factor in the pick-up of home appliance sales

Absrtact: Home Appliance market since the second half of last year has been continuing to lower, sales of landslides caused many domestic appliance enterprises to face loss situation. Under the background of the poor sales of traditional channels, the rapid development of the line has become an important factor in the pick-up of home appliance sales. According to the National Bureau of Statistics

Home appliance market since the second half of last year has continued to lower, sales of landslides caused many domestic appliance enterprises are facing loss situation. Under the background of the poor sales of traditional channels, the rapid development of the line has become an important factor in the pick-up of home appliance sales.

According to statistics released by the National Bureau of Statistics, the second quarter of 2014, China's total retail sales of consumer goods reached 6.2 trillion yuan, online shopping in the total retail sales of consumer goods accounted for 10.1%, the first single quarterly penetration rate exceeded 10%. If the penetration rate of more than 10% is a powerful indicator of the main channel, 2014 Electric Business channel is no doubt the main channel. In the first half of 2014, flat-screen TV sales accounted for 15% of the total, air-conditioning sales accounted for the overall 10.5%, refrigerator sales accounted for nearly 13%, washing machine sales reached the overall 12.3%, the same period last year has been "broken 10" Mobile phone sales accounted for more than 16.5%.

Because of the consumer electronic properties of color TV, flat-panel TV is the first product to move to the electric business channel. By the second half of last year, almost all of the traditional color TV brands were out of the market, the online market quickly copied the brand pattern under the line. By the first half of 2014, the field of white electricity reproduced the situation.

Overall, the major brands in the competition and promotion, the market in various areas of the brand ranking is gradually and offline market convergence, online brand pattern is increasingly stable.

Some analysts point out that low prices may be a stepping stone to online sales, but online channels have also tapped some of the potential needs of young customers, creating new consumer demand. Home Appliances Online shopping is not the traditional offline home appliances market "digging Kok", but let home appliances products and industries quickly adapt to the Internet survival of young groups, to open up a larger sales market.

Industry experts said that the electric dealer's sales cost price advantages do exist, but the cost advantage can be transformed into suppliers, consumers and electric business channels of the three unified topic. At this stage, the electrical business for their own development with price advantage to attract consumers is indeed successful, but the attraction of suppliers, manufacturers are now more should think of the issue. Otherwise, there is no upstream suppliers, manufacturers of support, electrical products single, follow-up supply power shortage, is bound to hinder the further development of the electric business.