The reason for the sudden morning Star

The reason for the sudden morning Star

I. The LIVING environment

From the market size, the developed country's express market accounted for more than 0.8% of GDP, and China's express market accounted for only 0.21% of GDP. According to the analysis of the market by professional institutions, the market which accounts for less than 0.3% of GDP is disorderly, immature free competition market; accounting for gdp0.3%-0.6% Market is a development of the perfect market, accounting for more than 0.6% of GDP market is relatively stable mature market. We can see that China's express industry is still in an immature free competition market, the birth of the morning of the sudden is the existence and development of the reason.

From a competitor's point of view, indeed, the express market is not the same as 15 years ago. China's current courier market pattern should be "three 1/3". The main focus of standardization and limited-time services to speed to win the enterprise accounted for 1/3, such as EMS, FedEx, Shun Fung and so on, to the low price to win the enterprise accounted for 1/3, such as Shentong, Yuantong, Yun Tatsu, such as joining the Express company, to personalized services, projects, bulk goods to win the enterprise accounted for 1/3, such as home urgent delivery, China Railway Express, Sinotrans, Chase, new Czech flying leopard and so on. Although these enterprises in the courier market lead us less than four or five years, more than more than 10 years, has formed their own market share. But from the development of the market, the star morning rush is not in early and late, but in the choice of timing and entry point. It turns out that when IBM and Apple took the lead in the PC market, there were still people like Dell, and in China's milk industry, Yili, Guangming, Sanyuan, Wandashan the market, and there were companies such as Mengniu. As long as we grasp the opportunity to find a breakthrough point, to become a courier market from behind is also entirely possible.

Ii. Space for survival

Star Morning Urgent then choose to E-commerce as a breakthrough into the express market, there are the following reasons:

1, E-commerce in the ascendant, last year, the number of online shopping in China has reached 120 million, network transactions of the scale of 180% annual growth rate. Last year's online turnover is 126.3 billion yuan, only Taobao amounted to more than 100 billion yuan, the basic equivalent of suning appliances and Gome total annual sales.

2, the star morning in the early days of the establishment, although in the speed of Shun Fung, in the price is inferior to the shentong, but the electronic commerce characteristic is the service as the forerunner, namely to the rebate time, the investment and the unusual processing request is relatively high, but our competitor in this aspect has not formed the absolute superiority, has not formed the good reputation, therefore, Now is the time for us to enter the E-commerce market.

3, at present, to carry out E-commerce collection business enterprises In addition to postal, home urgent delivery, other express enterprises, relatively small share of the star morning rush into this market competition pressure.

4, the Morning star of the employees have engaged in the collection of money business experience, can help the company to circumvent the various problems experienced by peers.

Iii. Conditions for survival

Collecting money is generally the form of a project to the general. Project customers are very suitable for the early morning of the star in the personnel, network, funds and other aspects of the scale of the characteristics. With the development of the market, the form of collection may be replaced by different forms of payment, such as credit card, Alipay, Online banking, postal bank remittance, and so on, these forms only enrich the service content of collecting money, it is not possible to make the courier for the mode of the express business disappeared. This provides a reliable condition for the survival and development of the Morning Star.

Another form of electronic commerce Consumer-to-consumer, mainly Taobao as the representative of the trading model, that is, scattered, not batch, part of the need for personal distribution of personal services. This model due to wide spread, low prices, other companies are difficult to enter, we can choose the courier according to the characteristics of the seller to change his role to enter the timely infiltration of this business.

Iv. the basis for survival

Due to the characteristics and needs of E-commerce customers, the end of delivery 60% are in the county-level cities nationwide. Morning Star in the network construction to continuously meet customer demand should be in the county-level cities to strengthen network construction and layout. Due to the large number of county-level cities, in a short period of time to meet thousands of county-level delivery, the form of joining system is the most feasible and most effective way. Shentong, Yuantong, rhyme Tatsu and some other peers have made some successful experience worthy of our reference and learning. However, the franchisee management is still the industry has not yet resolved the problem. Star Morning is trying to join the system in the brave on the road to explore, perfect franchise system management. The star of the morning to hit the real economy to create the "Taobao."

1, firmly establish a "create, share" concept, so that hundreds of franchisees in the process to benefit from the past to take short-term cooperation to limit their independent development of the narrow concept, so that they achieve their wealth dream at the same time, improve the level and reputation of joining the platform.

2, change the past on the franchisee punishment, deduction, replacement, such as a single management method, highlighting the business as a link, through the transfer station to provide quality access to port services to connect the day-to-day operation of the franchisee to form a solid and efficient business as a whole.

3, the use of information systems, the franchisee for the service and quality monitoring. In particular, so that the collection of money, to pay, the division of advance payments, capital accounting, handling of unusual goods and so on is always in the network system monitoring, so as to achieve standardization and unification of services, reduce internal friction and friction, so that customers form the overall corporate image and good reputation.

4, to take incentives to improve the franchisee to comply with the star morning urgent and unified management of the enthusiasm and consciousness; according to the month or quarter of the franchisee training, according to six months or a year to compare outstanding franchisee, and to give funds back point, study abroad, for franchisees to provide national reunification 400 customer service telephone, unified insurance and vehicles, Equipment input and other aspects of support, so that the franchisee to their own when the Cheng, rather than hit the star morning nasty brand outsider.

V. the root of existence

The early development of the Morning Star should not compete with competitors for the price and speed, but should make more efforts in quality and service.

Quality mainly refers to improve the punctuality rate, reduce loss, error, breakage rate. Star morning rush in the time limit and timely service these two aspects should be vigorously, do their best. As the city of the day handed, the next day in the province, in the scope of the need not to charter, we must do a good service during limited hours. In the nationwide distribution, although we do not have charter flights, it is difficult to achieve limited time service, but we are based on the commitment of the customer deadline, the punctuality rate is always in the control of more than 92%, as can be used on-time service to win this part of the market and customers.

Service mainly refers to the process of goods distribution with the customer to solve problems. such as consulting, claims, abnormal pieces of processing. Star morning emergency services to firmly grasp the three levels:

The first level is the acceptance of face-to-face contact with customers and small members. There is not enough professional training, but also to have a sound supervision and assessment mechanism, through the simulation of direct business and the franchisee to join the quality of the operator to draw, rewards and punishments is a very effective way. Small, light goods, delivery, image of professional training is not enough, but also for its development of the market, to attract customers incentive policies, incentive level is higher than peers, at the same time, higher than the local branch office staff pay level, the small team played to create a real market development team.

The second level is enquiries and complaints. For complaints from any channel, the voice and the case must be handled by someone, limited-timed response, and provide value services, such as customer due to commodity models, quality, appearance and other goods of their own problems or service delay, breakage and other delivery reasons to reject the goods, resolutely eliminate the small, trivial or prevarication, delay, emphasis on objective perfunctory customer phenomenon. To create a knowledge of commodities, express knowledge, understand the postal code, understand the psychological professional customer service team.

The third level is the compensation level. In the shortest possible time, with the most concise compensation method, the most fair compensation scheme properly handle customer disputes, and strive to avoid media exposure or the situation in court.

Quality and service is the star of the urgent survival of the root, the morning star of the lifeblood of the full maintenance of the quality and service. In the quality and service management and investment, the Morning star should not cost to establish quality and service is the concept of life, this concept from the beginning of entrepreneurship will be firmly rooted in cadres and staff members and the blood of the franchisee.

Vi. the key to survival

The success and failure of an enterprise depends to a great extent on the implementation of the strategy, the experience and lessons of the past, telling us vividly that the strategy is often inspiring, but the problems in the process of implementation will lead to the failure of the whole strategy, and finally the survival and development of the company.

is:

1, the lack of a large number of strategic, in-depth discussion and argumentation, so that the strategic formulation does not have a rigorous mechanism.

2, the lack of strategic agitation and publicity, cadres and staff do not understand the strategy, the idea is not unified, up and down inconsistent, there is no implementation of the mass base.

3. The lack of strategic implementation of the programme and procedures, but not the implementation of the strategic implementation of the responsible person.

4, the lack of strategic implementation process assessment, monitoring, no special institutions to carry out rewards and punishments, so that the strategy is a formality.

5, the lack of strategic implementation indicators of decomposition, quantification, at the same time there is no reliable data authenticity, can not use information feedback on the strategy implementation adjustment.

6, the lack of the implementation of the strategy in the process of resistance and difficulties foreseen. Often in the implementation of difficulties and obstacles or unexpected events to the implementation of the strategy of interference, so that the strategic plan shelved or deviated from the direction, thus losing the strategic implementation of long-term, stable and consistent.

Chairman Mao said that mistakes and setbacks taught us to be smarter. This is also true of the Morning Star. We will learn from more than 10 years of experience, in the completion of daily work at the same time, firmly grasp the strategic direction. Otherwise, the more we pay, the farther away from the strategic direction, we will pay a painful price when we come back to correct it, even in an irreversible passive situation.