The red envelope War is busy, sweep code is actually more realistic

Originally, as the Internet truce period, the Spring Festival has been weak news. But this year to pay Bao and micro-letter red envelope war, burned across the river, so, the last empty window of the Internet is also filled. Alipay and micro-letter from the Spring Festival before the Chinese New year, the two sides use all resources Chan, the result, participate in the Spring Festival Gala crying Halo in the toilet, the merchant invested heavily, also just return the effect of the general brand exposed.

In the author's opinion, the campaign is over, Alipay, micro-letter are all things, but the parties tangled in the role of red envelopes, too overvalued, some wishful thinking, that yy, I am afraid, after several years, it is difficult to obtain data support. Actually, in reality, outside the red envelopes, more "twisted field" subversion scene, should be "sweep code", if the smartphone is the extension of human organs, then it is we see the real world of another "eye", access to the virtual world of another "hand."

Stronger

For example, this time, the author returned to Anhui third-tier cities in the home, in supermarkets to buy the spring festival, they saw many young people in the use of scanning tools to carry out the price of goods, to see whether the site is more cost-effective, or direct online shopping cheaper, to decide if the supermarket consumption. The promotional aunt beside them was unhappy, but helpless. This scenario, 2 years ago, was only in a first-tier city.

This has fulfilled the theory of "Time Machine"--the shift in big cities, which occurs over time in two or three-line cities. After all, the big city workers return home, mobile terminal intelligent application habits are gradually "sinking", spread to those who are not rich in income, and to form Word-of-mouth spread, in different occupations, different age groups, spread out.

Of course, such promotion also needs external support. To be aware, from an economic point of view, the application of mobile scenarios either "need to follow", or "supply creation", the former is consumer demand, the latter, such as red envelopes, sweep code is by mobile application provider

To provide, based on its grasp of consumer demand, to create a scene. In fact, the latter needs the supply side to put in more market cultivation, habit nurturance, can realize mobile interconnection "kingly"-scene priority, habit above.

Now look, the red envelope application not only culture time is short, and the practical scope of the scene is limited, more meaning is limited to improve social stickiness, accumulate the number of users (it is difficult to have frequency breakthrough). and sweep code application has not only been cultivated for several years, but also can be used for parity, the identification of authenticity, logistics inquiries, payments and so on, obviously for the traditional supermarket line business more realistic and revolutionary.

Subversion

According to Taobao data show that the end of this wave "sweep code Tide", nearly 30% new users to join the Spring Festival sweep code parity. Young women, who are more careful than the budget, have a high age of 25-35; and sweep code more concentrated in the United States makeup, food, mother and child, life fast consumer goods (washing, paper products), alcohol and other related to family health and quality of life of the category, only February 16 day, Barcode Library Sweep code volume on the 2.6 times times, the Spring festival in the hot wine, Health food, such as the purpose of scanning the amount of code is at least 3 times times. Obviously, the relative red packet, sweep code application has really gathered to become potential.

A O2O industry veteran told the author, the spring Festival accelerated the line sweep code behavior popularization. In the future, with the increasing of the bar code library of this kind of electric quotient, the migration of user habits, the days of supermarkets will be more and more sad, see now many large business super "electric shock", can see their uncomfortable strength-for the business and electricity, but also trapped in the system and the way of thinking of the old, a picture of faded lonely, dispirited appearance, Only in the shengjing of the holiday line to find some comfort ... Corresponding to this, consumers by sweeping code, touch a sense of belonging to the urine collapse, the well-being of the world of the electric business, and gone.

This elimination of the long, online and offline will be more profound feelings of "when come to heaven and earth are all the same force, to transport the hero is not free"-history never look back, only turn to the next page can not wait to move the small stool, wait and see.