The regiment movement has escalated from the hundred to the Thousand Regiment war

Absrtact: With the development of the network era, the network group purchase gradually appeared in People's view, this new form of consumption to the budget-minded netizens crazy. The vigorous movement of the regiment from the Hundred Regiment all the way to upgrade to the Thousand Regiment war. In less than a year, the handle

With the development of the network era, the network group purchase gradually appeared in people's vision, this new form of consumption to budget-minded netizens crazy. The vigorous movement of the regiment from the Hundred Regiment all the way to upgrade to the Thousand Regiment war.

Less than a year time, pull the net, the Regiment treasure net, the United States Regiment NET, full network, such as the group, such as the successful financing, a rapid influx of billion capital to make the group purchase site.

However, in the group buying website "Crazy" behind, is a mixed market environment, group buying process of various problems "emerged." Generally facing the gap between service and development, homogeneity of serious, backstage operation lag and in the purchase of fraud and other acts, has been to buy the market has brought a lot of worries.

Recently, by the group Network launched the "Group Purchase Self-discipline Code" (hereinafter referred to as the "code") collection activities ended, through the official microblogging group group buy a lot of buying network "self-discipline content." The code is a total of 17, mainly from the group purchase itself, group buying and business and buy and the user to make a self-regulatory norms. "The Code" requires a group purchase site to have a variety of formalities, filing complete, not illegal operation, to strictly examine the business qualification, not with the business of legal procedures not to cooperate; Do not exaggerate publicity, overdue consumption, group purchase sites should be refunds, etc. as a self-regulatory content.

In this respect, cool Group Network CEO Genying in the "Securities daily" reporter interviewed, said as a result of the fierce competition in the site, some small sites in services and customer claims and other aspects are not standardized, affecting the development of the entire industry, in the industry development considerations, just launched the "Group Purchase self-discipline Code", Hope that large and medium-sized group purchase site consciously abide by the code, so that those irregular web sites caused by self-discipline and sense of crisis.

58 Xu Guipeng, vice president of the city, said that any positive self-discipline initiative has its positive significance and value, but can be implemented in the industry-wide market to be tested

Mu Feng, a leading marketing expert and deputy director of China Development Research Center, said in an interview with the Securities daily, the emergence of the code is the first "self-discipline" in China group buying industry, and the only "self-discipline code" proposed by consumers, which will play a positive role in the development of group buying market. It will also help the relevant management department to develop industry norms.

Although the "group purchase self-discipline Code" has no legal effect, however, if all group buying sites can be observed on the whole industry health, sustainable development is of great significance; In addition, will also enhance the access threshold of group buying network, purification industry, so bad reputation, poor reputation, poor service group buy network no survival opportunities; More importantly, the code The maintenance and protection of consumers ' rights and interests will reduce their various friction with group buying net.

Group buying website Rapid development

But the mixed

In the one months of March this year, the number of group purchase sites has increased by 732, the total reached 4,015. From the development of speed and scale, group purchase website with the development of e-commerce and constantly grow up. However, due to the size and threshold of the problem, so that the current group buying sites are mixed, the market on the emergence of a different "chaotic image."

In this respect, cool Group Network CEO Genying in the "Securities daily" reporter interview, said that the current group purchase site development quickly, and small-scale site they survive is not a problem, and the market has a lot of problems, but has not yet to shuffle the situation.

"Compared to a lot of offline transactions, the online is more difficult to regulate, and now the group buying network has not a formal industry standards, the relevant departments are not good" according to the chapter. In addition, participate in group buying is small and medium-sized enterprises, more value the immediate interests, and the brand and reputation and other relative attention. "Mu Feng said.

In this respect, 58 of the same city vice President Xu Guipeng in the "Securities daily" reporter interview also stressed the corporate reputation. Xu Guipeng said that for a fast-growing industry, from the time dimension, the level of service upgrading and stability is a process, integrity and reputation of the establishment of the brand is also a process, but the leading and excellent purchase station needs to realize that this is their responsibility and opportunities.

Group buying website Industry

Urgent need for supervision system

At the end of the "group Purchase Self-discipline Code" collection, the Ministry of Commerce also issued the "third party E-commerce trading Platform Service Specification" (hereinafter referred to as "norms"). Among them, the code contains a number of elements which should be related to each other.

Genying said the code would allow Web sites in the industry to act in accordance with the rules, but does not have the legal effect, therefore, suggested that the relevant ministries, associations and other departments as soon as possible to develop a healthy development of the group Purchase website rules and regulations, because the group buying industry development potential is very large, only the development of norms can let this industry go more far-reaching.

Mu Feng that the first is the general layout, the latter is the rules, some of the content is very similar. Secondly, the content of the code is put forward by consumers, more reflect the voice of consumers, should be a group buying network to standardize their own behavior of the basic standards. Third, the Ministry of Commerce to establish a "cooling-off period" is not mandatory requirements, the code is only the industry self-discipline, but the norms are more authoritative, the code may be overlooked, then the interests of the Group of friends lost a possible protection, the sustainable Development of group buying network is also disadvantageous. Therefore, "The code" is a "standard" in the group buying network, a supplementary statement, should arouse the attention of the industry and the Ministry of Commerce. ”

Xu Guipeng also said that an industry development, early rely on enterprise integrity, late market mature, more need to improve the regulatory mechanism.

(Securities daily)