The relationship between product and operation

The product is like the singer, the operation is like the brokerage company, like this said the relations to be good understood.

Singers have their own innate advantages and potential, products are also. Like the early days when the record industry was underdeveloped, a good singer can be easily known and loved by the masses, but now it's different, and the singer has to be packaged in marketing. Now the Internet environment is increasingly mature, project areas, good wine is also afraid of Deep alley, so the purpose of the operation is to let a potential singer (product) into the market.

The interrelationship between products and operations, from three points:

Product quality determines the scope of operation

Product quality, potential and direction in the early stage of product planning has been formed, the basic quality of products to determine the scope of operation, the good potential of the product operation is very comfortable, but the operation is not good can be done smashed; for example, Googlewave,buzz. Ordinary products can also be a good operation of the decay of magic, such as Tianya and mop.

Operation to explore product potential to improve product quality

In the process, because of commercial objectives, there will be demand for the product, these requirements can make the product more room for improvement, and constantly improve the product experience and quality-just like the singer to market a new record to the new style to please fans.

But the operation can also bring the potential of the product to the extreme, Watercress album function is very simple, and even some inconvenient, but it is become a watercress UGC content of an important part.

Products and operations can not be separated

Or the product is hardware, operation is software. Hardware to enable software to run, software to be able to fully play the hardware function, both to maximize efficiency, things became. We use the computer is not only software or only hardware, with the computer is the combination of software and hardware to bring the use of experience and satisfaction, products are also.

Operation will also promote the replacement of products, to expand new Directions, the new upgrade of the product space, but also to continue to operate more resources. So the final aim of the product operation 37 Open or the overall benefit maximization, the ultimate goal is of course 100% good product +100% good operation =100% business interests.

China can cite a typical example-Sina Weibo.

Kentzhu: The relationship between product design and product operation should be, if this product has no product operation, rely on its own product design users can play up, in the design of the time to consider to build an ecological cycle; the role of product operation is to promote its better development, Discover product design problems and new opportunities.