The resurgence of transnational giants

Two recent reports are noteworthy, one of which is the Chinese business newspaper, "Amazon has changed its brilliance," and another is the global entrepreneur's "Second world of ebay", which involves the resurgence of cross-border giants in China.

Amazon and the Electronic Harbor (EBay) are world-famous giants, the former is the king of the company, the latter is the Consumer-to-consumer. They have been quite successful in the United States, but they have not been acclimatized in China. Amazon after the acquisition of excellence, in the competition with the when, has been in the leeward, and as for ebay, simply bought it under the ebay to Tom, a great hero broken wrist feeling.

According to two media reports, Amazon's effort to revive excellence is the supply chain, while ebay is focused on Cross-border deals, two of the two giants ' advantages over their domestic rivals. One is known for being stronger than supply chain management, and one with 300 million buyers worldwide and a strong enough payment tool. And they all have a common characteristic, that is "electronic commerce".

E-commerce has entered a period of rapid development. The internet to the entire social life infiltration, the Netizen's use skill, the payment means unceasing maturity, has caused this market prosperity already to be ready.

In this market, the outstanding opponent is when, while ebay's ebay opponent is Taobao. All two companies are trying to revive the mountains and rivers, but the strategy is different. Amazon is directly head-on, while ebay's cross-border trade with ebay China (ebay.cn) does not clash with Taobao – in part, it is imitating Taobao, for instance by paying more attention to buyers, such as introducing a large seller mechanism.

The return of two companies to China has proved to be bullish on e-commerce, while proving the importance of the type of business. In fact, the consumer-to-consumer of the past has now begun to turn into some kind of business, and the second-hand trade between natural people has long been a sign or vague concept that has no substance. It's just that Amazon is doing pure business-to-consumer, and ebay is B2B2C this mall model.

In the history of China's Internet, the real sense of multinational companies ahead of the case of domestic enterprises, has never appeared. QQ far more than MSN, Baidu is also ahead of Google, perceptual, people have gained national pride, and rational, it is considered multinational companies in China Acclimatized, committed a large company unresponsive can not glocalization (global localization) of the problem. But in the area of E-commerce, such assertions seem premature.

Take excellence as an example. When there is no profit for the whole year, ten years when, just created a sell books sell most of the Internet store, and the Internet on the book market, on the one hand, when defeated by many private bookstores (state-owned bookstores firmly control the teaching materials to help the most lucrative market and worry about food and clothing), On the one hand, when the overall market faced is not a thriving market. When in this market win, not it is too strong, but opponents too weak.

and excellent or considerable strength, in the cash reserves, still have the ability to do free shipping, and when it has returned to full 25 yuan free shipping. In supply chain management, it begins to try the mechanism of proactive response order and the optimization of consumption experience, which is closely related to the rich and rich self-built logistics system, while still in the operation of logistics outsourcing with lower cost requirements.

07, the remarkable beginning of the transformation of the department store sales, the number of commodities increased significantly, but also caused its delivery speed lower than when. But since the second half of 09, Amazon's supply chain management began to play a role in this year, I bought books, also clearly felt this: when the high Hang Shine, told the spring Festival delivery may be delayed, and excellence continue its service level of 2-3 days delivery. When supply chain management is fully rolled out, how effective is it when it comes to the consumer's "diamond-level user discount 97 percent"?

Indications are that from 08 to 09, China's internet bid farewell to the early stage of restlessness began to mature. In a more mature market, the advantages of multinational business management for many years have been effective. This and the beginning of the reform and opening-up, foreigners but local, but into the 21st century foreigners began to be handy, the Chinese Internet companies in the first advantage, but also how long can maintain?