The secret of the full category electric dealer in le-View mall

The vertical electric quotient refers to the electronic commerce pattern which deepens the operation in one industry or the market segment. Vertical E-commerce sites are products of the same type. This type of Web site for the same product or business-to-business business, the majority of its business based on similar goods and services. The vertical electric quotient and the multiplex electric quotient are two kinds of modes of electronic commerce. In China, the electric circle play is to change the market share of funds, this kind of play so that some small and medium-sized vertical electric operators can hardly survive. All along, married and multiple platform has always been the best destination for vertical electric, red children into suning easy to buy is a very good representative. But is it really the only way for a vertical electric dealer? Not so, we can see, le View Mall belongs to the vertical electric business, but in the development of the road has never depended on a whole category of electric dealers, the same live very well. This explains the problem is: the future of vertical electric business can not only be satisfied with the sale of goods, to go up, involved in manufacturing links, to create brand electric dealers, the realization of the unity of manufacturers, direct users, to channel. Vertical electric quotient is not dead. One of the most direct and powerful evidence that the vertical electric quotient is not dead is that le-view mall has become China's largest intelligent TV vertical platform, China's top ten consumers of the network, but also based on the interests of users of social power platform pioneer. September 19, "Fans Festival", the same day, the mall super TV sales of 100,000 units, accessories over 40,000 pieces, the total sales amount of 400 million yuan, the total number of participants over 8 million. Super TV in China's television industry, a single day sales, sales records, Le View Mall in China, the Chinese company to create a daily brand TV sales, sales records. According to the definition, the music is regarded as a vertical distributor: Selling TV, boxes and other few technology products, through the official website book sales, professional distribution ... The concept of a single product, to take the form of electricity to make the channel flat, out of the different with the traditional electric power of another road; under the driving of music, a large number of vertical electric dealers are expected to be the name of the brand power to rise again. Allwin's advisory monitoring report shows that the July 2014 video Super TV online sales share of 27.1%, ranked first, which means that every four TV sets sold on the line, there is a super TV. According to the Sino-hong-yi Kang data, the July single-month market share of the video TV Super TV has reached 7.36%, surpassing Samsung, Sharp and Sony's three-ocean brands, and occupies the top spot in sales of 39-inch, 50-inch, 60-inch, 70-inch products and sits on the throne of Super TV listing for one year, then achieved nearly 1 million units of sales, media forecasts, according to this growth rate to 2016, Super TV sales will break through 8 million units, among the industry first. Le View and gathered a large number of products, many brands of integrated business platform different, Le View mall only sell Super TV products. le-View Mall and other manufacturers of the competition website, but in fact, with an enemy, and its single products, to become one of the top ten China's top manufacturers of the Web site, is indeed a miracle. At the same time, it is also amply demonstrated that the Super TV is a well-deserved China intelligent electricityDepending on the first brand. The attack is to intervene in the supply chain the past more than 10 years is the development of the Channel Electric business decade, but they are in the final analysis as a channel of electricity business and survival. The channel emphasizes the scale effect, the strong is often stronger, especially in the high standard category. China's channel electric business Development to 2013, the pattern has been fully established, Taobao and Beijing-East bipolar pattern is difficult to break again. At the same time, China's electric dealers entered the second stage of development, Brand electric dealers will usher in the development opportunities, and most of the brand electric dealers belong to the typical vertical electric. However, the vertical electric dealers need to reverse the entire category of electric dealers, must be the same manufacturers, direct access to users, to channel, intervention in the production process. For example, the video TV products adhere to the BOM pricing, using the CP2C mode, so that LE video tv to cut down the marketing costs, channel costs and unreasonable brand premium, creating a full flow of direct user precedent. and Lok see through orders and sales can reverse control supply chain, it is understood that the lottery money turnover is far higher than other manufacturers. Typically, the capital turnaround cycle of hardware vendors is mainly influenced by upstream suppliers and downstream channels. In the chip and memory and other core devices, music and other manufacturers like the need to pay a deposit, but in its size gradually become larger, the corresponding account period will be stretched. Le view mainly shorten the sales cycle, online payment does not provide goods to pay, can be immediately back, and the main operating channel is to pay first after the goods. In fact, in the internal integration, Le Vision mastered the two core, one is design, the other is research and development, the purpose is to provide the ultimate user experience. The example of le-vision shows that the vertical electric trader must intervene in the supply chain to control the supply chain through production and order. Reverse attack to create a well-known so-called vertical electric power companies need to build visibility, that is, the vertical electric operators must form their own brand, become the industry subversive and top players. Le saw the brand identity of the route. From the "extensive grain" purchase of copyright before 2010, to 2011, "Fight the eye" to pick the repertoire, and then to 2012 "Save popularity" tree brand-Le video network by "100,000 episodes and more than 5,000 films" laid the network video industry "genuine copyright hegemony" status; by "Huan biography" And so many of the solo play Bo Full basin, and won the user and advertisers a high degree of recognition, establishing the industry's first leadership position. Especially after the introduction of the "Card House", in the industry caused great repercussions, and even the traditional television stations are shocked. Directly to establish a benchmark, indicating the music vision of the corporate brand strategy. Le Vision constructs a "platform + content + Terminal + Application" of the industrial chain vertical integration of the complete ecosystem, to achieve its all-round progress of the strategic objectives. In the high-speed development, music vision gradually see its own advantages: in the "Copyright + technology" of the two-wheeled driving background, with a unique "science and Technology + entertainment" dual genes, the formation of the television domain Overlord brand status.