The sheep of the ram, Peer-to-peer industry in seemingly calm choppy

The Lunar New Year, peer-to-peer industry in the seemingly calm choppy, first the February 28 central bank cut interest rate, and then entered the March since the "two Sessions", which peer-to-peer normative management proposals have repeatedly been heated by the industry.

The interest rate is reduced, the influence is not only the investor's income, the linkage also has the whole industry development.

High Interest Ebb

"The new group is also changing, the simple play new has disappeared." A peer-to-peer platform in charge of the "First financial daily" reporter said, and the original platform of the seeded, and then most of the new group to play the "head", and now gradually turn to other directions, the current, the industry a new word "hair". Behind this new word is that the platform at 30%, 40% of the high interest rate has been fast "extinct lake".

Platform to win the hearts of investors, one of the chips is the platform to investors yield. The choice of different investors on the investment platform based on security, liquidity and profitability of the balance, the choice of this platform rather than the platform, to a greater extent, depending on the security and convenience of investors to the yield of "concessions."

"There is no absolute standard for high school low interest distinctions, mainly based on industry averages and investor psychological perceptions." Shi Peng, CEO of Net loan, told the first financial daily that the current industry average interest rate is around 15%, while the average interest rate in the early 2014 was above 20%.

Supply and demand determine the rate of return

Along with the overall economic situation, the development of industry environment, the factors that determine the yield of peer-to-peer industry are many, but the most important is still the most essential of the commercial law: the marketization of the industry is determined by the market supply and demand of both sides of the investment and financing.

One of the irregular phenomena is peer-to-peer platform profitability is high, the platform profit further reduced, in order to make up for this part of the revenue, the platform will be targeted at borrowers, resulting in the original solution to the problem of SME financing is painted on the "rests." When irresistible external factors such as interest rate cuts come, the spread of the platform narrows further. Connaught Pound Guest chairman Huang to our correspondent, this is the biggest impact of interest rate cuts on Peer-to-peer platform.

In addition, a platform practitioners to the "First financial daily" reporter said that the industry does not rule out the existence of the platform deliberately low interest rates, which depends mainly on the affordability of investors. In the complex reasons, there is also a noticeable is the operating costs of the "surge", platform pressure intensified.

But for the above two reasons, Shi Peng said: "Although from the investor's point of view, it feels like the platform is constantly on the initiative to cut interest rates, but the core is determined by market supply and demand." ”

Investors or now rebound

From the beginning of 2014 to the beginning of 2015, one year, the industry interest rate dropped from about 20% to about 15%, the interest rate of the whole industry had an unhealthy peak in 2013, which was mainly due to the brutal growth in the second half of 2012 to the second half of 2013, which led to a vicious competitive price war The emergence of a large number of new platforms, the competition on the line interest rates, resulting in an unhealthy surge in interest rates across the industry, and eventually ended the unhealthy development of the industry in October 2013.

"The high risk of higher yields is likely to be a more reluctant outcome for investors," he said. "Shi Peng said.

A few days ago, a peer-to-peer network loan platform in Shanghai Groun to 16.8%, which seems to be a platform to manipulate the market interest rate to some extent caused the investors rebound. "Lower interest rates will hit resistance. "Groun Financial CEO Wang Jianzhang said that a platform investor has been posting on the platform in a row to limit investors ' exposure due to a decline in profitability. As a result of many consultations, the Groun financial announcement said that with the user reached a consensus, decided: from now on to limit the user's bid rights, to retain their right to return the money.

Shi Peng says the falling interest rate is certainly something investors don't like to see, but for the industry as a whole, investors can only accept it. Of course, in a specific platform when the rate of return is lower, investors choose a relatively higher yield platform, are normal situation.