The shopkeeper is a third party electric business platform which was founded in March this year

The shopkeeper is a third party founded in March this year platform, they provide users with the micro-credit of the public number of mobile solutions, and at the beginning of the establishment of the millions of yuan to receive the angel financing. It is easy to get a large amount of investment, with the current hot micro-electric dealers inseparable.

Due to the rapid development of e-commerce in the past few years, the cost of opening a shop in Taobao has become more and more fierce competition, the profit space is shrinking increasingly, and the high threshold of the business model investment, coupled with the monopoly of the general situation, the industry's subdivision trend, the survival of the store more difficult. But with the advent of micro-credit as a mobile social tool, the stores seem to see hope again. They moved to the micro-letter, they run a micro-shop.

Micro-shop without the pressure of capital, no risk of inventory, no trouble with logistics, just use the time of fragmentation and personal social circle can be marketing promotion, completely changed the traditional mode. Everyone can be a consumer or a boss. Pocket Tong CEO White Jay has publicly said that the future trend of the electric business will be to the central, the store can not rely on a large platform to open their own shop online.

So, this is the industry called "to the Central electric business model" can trigger a new wave of electric power?

Not only are some small shopkeepers, but also a group of electric business services companies have seen the opportunity to use their own technology and services to help those who want to open a shop in the micro-letter shop. In addition to pocket pass, micro-shop network of these large third-party platforms, there are like the shopkeeper such a dark horse. Some of these third-party platforms have to charge a certain service charge to the store, while others are completely free. Based on free services, such as Pocket Pass and other third-party platforms attract a lot of customers, and these customers are basically from Taobao transferred over the store, they are easy to accumulate customers.

Although the shopkeeper and other Third-party companies, have their own unique technology and services, they use a strong background management system CRM and convenient design, so that customers open shop easily. But unlike companies that rely heavily on social platforms such as micro-letters, the dispensers are more interested in O2O-mode entities.

The shopkeeper's team is a 85 after the entrepreneurial team, and most of the team members have entrepreneurial experience, the company CEO Luo is a continuous entrepreneur. After several unsuccessful ventures, Luo to idonews reporters that entrepreneurship should be the most important to the customer needs, not the product itself. This year O2O is a trend, after the entrepreneurial team identified the O2O model, they found the direction.

When they were doing market research, they found that the convenience stores around them were facing unprecedented difficulties. The cost of these physical stores is rising, and they are increasingly being suppressed by some platforms, and they urgently need to find another space to live, and they are willing to try. But when they cooperated with some of the platforms, they found that the orders came quickly, though they brought some orders. Users flock to a big platform like the American Regiment, and they become loyal fans of the group, but the users don't rely on these tiny stores.

The shopkeeper is aiming at the plight of these entities store, developed a community-based service products, to help community stores free online shop. In the words of Luo, it is to provide a small plot for the tiny shops for them to cultivate themselves. If consumers want to shop in the community or need services, as long as the focus on the store's micro-letter public number, you can point into the shop, easy to buy. Then by the store door-to-door, store and consumer is face-to-face transactions, more easily reach trust, increase user stickiness. All transactions are done by the store itself, and can interact with consumers, the quality of service by the store responsible. And in the technical services, and other third-party platforms are different, the shopkeeper not only for the store to provide two-dimensional code input system, convenient store store their own input product information, but also to provide free marketing promotion system, help store online marketing promotion.

As the shopkeeper always attaches importance to the user's experience and user interests, the early accumulation of a large number of seed users, through their word-of-mouth propaganda, only four months on the line reached nearly 4,000 of the entity shop users, all over the country, and a monthly hundreds of thousands of of the water through their systems in the flow.

In the field of micro-electric business, not only these third-party service providers, even micro-letter also fancy this piece of cheese. This May, the micro-letter store in long-awaited officially online. As the saying goes, the fertilizer does not stay outside the field, but I am afraid the fertilizer is too big, micro-letter will be some can not live. When asked the micro-letter store to the shopkeeper's influence, Luo very readily said, basically no effect, because micro-letter shop ungrounded. Micro-Letter Shop is currently just for the business to provide some basic services, and the threshold is very high, it is difficult to trust people.

In the O2O boom, the electric dealers struggle for the line under the platform to build, but the platform has restrictions. And the real core of O2O is CRM, and when the merchant grasps CRM, they will not be limited. In Luo View, the shopkeeper is doing is trying this to the central O2O electric business model. And why this model will become a new trend in the future, Luo to Idonews reporter gave his own understanding:

(1) Offline entity shop's urgent need. Under the line of micro-entity store Pro line under the attack, they must break through to survive.

(2) changes in consumption habits. The consumption habit changes from the past product-type consumption to the service-oriented consumption.

(3) The capital direction of micro-electric operators tilt.

(4) Adjustment of industrial structure. The impact of Internet economy on traditional real economy.

Luo that all these factors determine the development trend of the electric quotient in varying degrees. The future of the field of electricity will not only Taobao such a large platform to meet the needs of consumers, and more will be those who go to the center of the micro-electric business, to meet consumers more personalized, more convenient, better service consumer demand.

In the field of micro-electric business, many people guess will not appear next Taobao? To be sure, in the O2O mode, such as Pocket pass, dispensers, such as the Third-party service providers will play a significant role. Although they are still doing free service, there is no specific profit model, but in Luo View, as long as their users reach a certain scale, their services can meet the customer's experience and interests, whether to line or offline expansion, they will have unlimited opportunities and possibilities.

Text/No Shadow Ninja