In 2013, millet technology in the introduction of the red-meter mobile phone, the choice of domestic social platform QQ space as a new starting platform, and set a 1 minutes 30 seconds, 100,000 handsets sold out of the astonishing results. And after this, cool pie and Le See also choose the QQ space as the first choice for new product release platform, and ZTE Nubia also to the World Cup of the way to join this SNS carnival, when some other terminal manufacturers see this phenomenon, is also secretly eager.
and the choice of QQ space, although it is unintentional inserted willow, but the result is really show the value of social platform and charm.
As a carrier of the terminal manufacturer's marketing needs, QQ space its greater significance is that it carries the users and fans of the hope and trust, in fact, QQ space has always been a user group the largest base of the social platform, and hundreds of millions of users of millet, Cool and Le see the way to choose the QQ space has a heart of anticipation and trust, and this is the power of the fans.
And millet, cool pie and music will choose QQ space, that is, with the hardware industry accelerated Internet, more and more manufacturers have realized the importance of strategic layout in social networks. The social marketing channel and the brand construction based on social network obviously have become the only way to transform the traditional industry into the internet thinking. Under such a big trend, a social revolution is about to erupt.
Millet, cool pie and music as What love QQ space?
For most users, QQ space gives the impression and feeling is a young social products, most users of the QQ space to the impression of the user to provide life log writing, image storage and entertainment games, but not known is, QQ space in a few years of development process is no longer a simple social network, carrying the needs of users and Merchants Bridge, is becoming the mission of the evolution of QQ space.
For Lei, it knows the QQ space of the user group is the largest consumer of the red meter mobile phone, so the choice of QQ space as the first platform for red Rice mobile phone, this strategy will bring a different attempt to millet. The final facts also prove
Ming, this subversive attempt to the millet company brought an unexpected harvest-August 12 Open an appointment of 1 minutes, the number of appointments that reached 300,000, 10 minutes after the data rose to 600,000, the final appointment number exceeded 7.45 million.
One of the things I have to mention is this: the booking activity also brought more than 10 million precision fans to millet.
In addition to millet, the same case continues to occur.
June 11, Cool Pie also selected in the QQ space on the release of the Great God Note mobile phone, the final harvest of the results are also worthy of a ratio with millet: a total of 7.7 million users in the QQ space reservation, 300,000 large God note all sold out, In the first second of the start, the number of clicks snapped up to 203,000, the event for the cool sent to 5.4 million of the number of certified space fans.
And the domestic leading intelligent TV manufacturers, also choose June 12 this day in the QQ space to launch a new generation of intelligent television products, as the leader of intelligent television, music video TV also naturally know to provide users with the same product experience, the same corporate culture temperament of the product is the first choice, and QQ space in terms of product quality or brand tone and product characteristics, and the music video TV has the same point. In addition, Tencent in the user, Word-of-mouth, traffic, a huge advantage, will also be for the music video TV to create a new era of social marketing of electrical appliances.
In these diverse and QQ space to cooperate with the manufacturers, millet, cool faction and music, the body has a consistent common ground, that is to embrace the Internet, the practice of Internet thinking, and constantly improve the social marketing channels and social network based brand building.
The next era of social revolution.
QQ space Why can give 3 so different enterprises bring the same value?
QQ space is not a myth, QQ space is only a platform for hundreds of millions of users, QQ space provides a user access to the product channel.
On the other hand, the characteristics of the era ushered in QQ space, but also a social revolution broke out in the era.
Social networks used to be content-centric, content-driven and retain users, but as the internet has penetrated every single user today, simple content does not push social networks forward or provide users with truly genuine needs. In the relationship chain between users and users, the demand between users and users, and finally obtain the approval of manufacturers to meet the needs of users, is the process of good user experience to practice, which is almost impossible in the traditional social era.
And millet, cool pie and music as a combination of QQ space, the user and the manufacturer between the distance to zero, so that manufacturers can completely 0 distance with the user contact the process, personally know what users need.
This kind of community, which relies on the user relationship between fans and fans, is the potential user group that the manufacturer desires and needs, and it is also a social and economic subject that can shape great value. For this kind of structure, Lo Zhenyu has already proved its validity and market value through the thought of Luo, so this kind of fan economy based on social potential, to some extent also shows the QQ space as the biggest social network platform, its drive and lead this kind of economic organization significance and value.
Whether it is millet, cool pie or music, they in this storm is coming on the decisive choice of QQ space, so that hundreds of millions of users need for me to use, this is precisely the 3 manufacturers of intelligent, but also the vision of the 3 manufacturers and courage. I believe that the QQ space finally give the return of these 3 companies, in addition to the sales figures beyond expectations, there are from this once-in-a-lifetime platform to give experience and learning opportunities.
For this era, the full use of social values of the model, will also fully demonstrate that the Community effect based on the fan model is the value of QQ space, but also open the key to the future social times.
This time, QQ space walked in front of the times.
Social revolution: can imagine more
The 50-inch TV sold by le-View TV is priced at $1999, and another 40-inch TV price of 999 yuan has not only weighed heavily on traditional TV makers, but has also made itself a new boldness in trying novelty things. And this time with the music video TV, there are successful completion of the first start of a smooth marketing platform QQ space.
In fact, the future to try the QQ space products and manufacturers, there will be more.
Because social networking is undoubtedly the best link between user relationships in a new, user-centred era of the Internet, and with the advent of cloud computing and the big data age, social networks will expand in other areas. In this case, QQ space to maintain the most complete user relationship chain, but also the largest number of social network users, so as to create new platforms and opportunities for other products, this is the QQ space can do more things in the future.
In the face of the huge user base and the inevitable internet trend, this may only be proved early.
Because the QQ space for the social network of the era of significance, in addition to providing users with the basis of product applications, but also to provide the industry with Cross-border and community application value, now millet, cool and video TV all through the QQ space to deduce the value of social networks, then the future, The Community model that relies on QQ space may provide more for manufacturers and users.
From this point of view, the future of the social network has greater value, I think there is no doubt the fact. Finish)