The solar law of Internet business model

Internet business model The first person Cao Yao published a relevant pattern of the law, called the "Solar law." As we all know, the sun's characteristics are shiny and shining, can shine in every corner of the world. Moreover, the use of sunlight, can use the sun to do energy and so on.

International renowned management master Peter Drucker said a very classic, he said that the current enterprise competition, is not the competition between products, but the business model and business model between the competition.

1. The first law of the Sun: sharing

such as Spring Airlines, is the combination of the way of the consumer, so that customers can self-help way to book tickets online, to create a platform. To avoid competition with the traditional major airlines, he wants to catch the needs of tourists and middle and low income business travellers, through the design of the entire business model, he only provides customers with the most basic services, such as only a bottle of free mineral water on the aircraft, etc., to achieve lower ticket prices "province of tourists, so that the benefit of travellers , creating a "cheap airline" business model that is beneficial to itself. In fact, the CEO of Asia Airlines once told me that they will eventually build a whole Asia's largest virtual community, and cheap aviation is their first step. Yes, through the "sharing" of the core concept, let the users, to attract them to the platform, down to start on this platform to build a lot of derivative services and so on.

2. The second solar law: personalization

For example, Dell eliminates the distributor link and creates a direct business model. Dell has direct contact with customers via telephone, email, internet and face-to-face, customizing the computer according to customer's requirements. Through direct contact, especially the Internet, Dell is able to master first-hand customer needs and feedback to provide customers with "one-on-one" service. Around direct sales, Dell has created an efficient chain of operations that integrates procurement, assembly and output, delivering computers to customers. Dell's direct sales model, which eliminates the profit earned by middlemen, has greatly reduced the inventory rate, greatly reducing costs and achieved a huge competitive advantage. And Campas, stay in the traditional sales channels and a large number of ways to store goods, and eventually lost to Dell, and eventually by HP acquired. Entrepreneurs need to think hard, their products or services, can be combined with the Internet sales or service good customers.

3. The third solar law: the actual platform

The most classic example is our well-known chain of fast food companies McDonald's, the company's 90% of the income is actually from real estate, McDonald's rented property sublet to the franchise, by earning the difference in rent to get a lot of profits. Google has a shared platform create a "competitive advertising" business model, according to the customer purchase keyword, to the text of the ads in the form of the relevant search page on the right margin, only when the click Ads to pay, so that the search engine to become a tool for enterprise promotion, the enterprise has brought high profits. Last year, GOOGLE earned the most money from click Ads. Here, the "real platform" provides and creates a platform for users to "actually" profit. Rather than to get some traffic, you want to rely on advertising for profit platform.

4. The law of the four suns: convenience

For example, the network bank, is a good example, the former banks are 8-hour business and regional restrictions, in order to better serve customers, China Merchants Bank began online banking services. Customers through the Internet bank, can be 24 hours and do not need to go to the bank, the situation, a lot of things solved. Because of this, China Merchants Bank has created its own advantages. When it comes to internet banking, many people may think of China Merchants Bank in the first time. Here, we can experience the "convenience", you have thought about how to use the Internet to provide more convenience to your customers?

5. The rule of the sun: to make force by dint, effortless

Internet today's web site a lot, a variety of concepts have. I have a friend who has a website that allows users to easily use and find more affordable book DVDs, he brings the resources to his site, as long as the customer input the relevant titles, the site will be important site prices and so on are listed, the customer is easy to compare, and through the relevant links can be ordered products, And he has the service, as long as through his website to order products, he has a commission. The fifth core idea of the Internet-"borrow force make force, effortless". Think about how your traditional business or your site can get people to relay or relay others? If your business is big, maybe a lot of people depend on you. If your business is small, how can you borrow other forces?

6. Sixth Solar Law: nothing

For example, many websites offer free product services, mainly through the collection of customer databases, followed by the sale of their product services. So, this is the pattern of nothing. So, think about whether you can offer some free stuff or service patterns to lure customers into their own circle. Follow the design of a platform or sales model that allows customers to gain and consume.

The law of the Sun was founded by the first person expert Cao Yao Internet business model. www.wantdao.com & www.kelvincho.com