The status quo of American TOP500 online retailing industry

Billion power network through the United States online retailer magazine Internet retailer to the top 500 U.S. online retailer manufacturers tracking data found in 2008:

Source: Internet retailer.com, billion Bang Power network

Note: This data does not contain ebay.com related data

Growth: In addition to ebay.com and other consumer-to-consumer platforms, the top 500 online retailers in the United States overall sales in 08 amounted to 115.9 billion U.S. dollars, an increase of 11.7% year-on-year, while the U.S. online retail total is 178.2 billion U.S. dollars.

Top 100: America's top 500 online retailers account for 69.1% of the entire US online retail market, with the top 100 having a major share, up to 55.3%.

Sales by online retailer Type: 152 of the top 500 online retailers in the United States (the number of 30% of the total, sales accounted for 38.9%) are operated by the traditional chain retail enterprises; 86 (number of 17% in total, sales accounted for 17.2%) are operated by traditional catalogues and direct marketers; 56 (11% of the total, sales accounted for 12.1%) are operated by manufacturers that own consumer brands; 206 (41% of the total and sales accounted for 31.8%) are purely online retailers.

Shop development is better than ground shops: Many chain retailers ' online businesses are growing while their ground-store businesses are shrinking. of the 08 largest 500 retail companies in the United States, one of the top 50 of them has grown online, while traditional ground business has fallen, and 6 of them have slipped in online business but have fallen much slower than the ground-store business.

Sales of more than 1 billion U.S. dollars in the company: 2008, a total of 27 companies online sales breakthrough 1 billion U.S. dollars. Only 21 in the same period in 07.

Mail order Catalogue Sales: Last year, of the 14 categories, 5 large categories of mail-order catalogs continued to grow at the same rate as the online sales. The 5 major categories of products for apparel, computer electronics, health and beauty, department stores, special products (not clothing) and so on.

Winners and losers: In percentage terms, Charlotte Russe LC Inc. is rated as the fastest-growing company in the top 500, with a growth rate of 663%. Tempur-pedic Analysys Inc., the worst-growing company, has a negative growth of 40.3%. 08, department stores recorded the fastest growing category, the growth rate of 20%. Overall sales of toys and personal interest products, ranked second, recorded an increase of 19% per cent, amounting to $1.2 billion ($ 1 billion in 07). Among the top 500 online companies, the largest number of products are in the apparel category. This means that consumers do not have any doubts about online shopping fashion products. Online sales of apparel and apparel increased by 12% in 08, totaling 14 billion dollars.

SNS Web site into an important promotion channel: 500 of the top three-fourths of online retailers in one of the social networking sites to promote work. 361 of them are active in one or more SNS websites. 284 have built a page or ads on Facebook, and 207 have uploaded video or video ads on YouTube.

Article Source: 2009 (fourth session) China online retail conference.