The "Storm plan" opens in the cotton Division

"Sadie Network News" August 4, the cotton and the media held a joint press conference, announced in the advertising campaign to reach strategic cooperation, the media for Vcotton cotton tailored to the exclusive "Storm Plan", and on August 8, officially landed in the media coverage of the major Beijing office buildings,　　The cotton advertising cycle for four weeks, the launch of the form includes outdoor led and digital poster two. It is understood that the www.vcotton.com three digital posters and 5-second version of the TVC ads have been played throughout the four weeks, and the distribution of the 15-second version of office space TVC including two versions: Scottish version and the original person version.　　The first two weeks of the play is the Scottish version, the third Zhou Weixian its distribution ads officially switch to the original version, the two advertising themes not only form novel, but also the content of humor humorous, can effectively circumvent the user aesthetic fatigue. The picture is the "Storm plan" advertisement scene of the cotton in a Beijing office building in the August 29-September 4 is the last week of the cotton distribution. The real "storm plan" formally comes, the cotton will be the original version of the advertisement to switch to 5 seconds of cotton brand advertising-"buy underwear, socks, on the cotton net." Due to the previous three weeks of 5 seconds and 15 second edition of the ad exposure frequency is daily average 60 times and 120 times respectively, therefore, the translation down, the fourth week of the cotton ads average daily exposure frequency of up to 420 times, plus three pieces of beautiful digital posters to play, the brand exposure rate of cotton, the total number of thousand more than thousands of days,　　The real realization of the Beijing area of 6 million office-day coverage of the crowd. Prior to the media reported that the Cotton division in the first day of the total order number of 2589 orders, day orders peak up to 3010 single, the effect of much more than the previous expectations, and the cotton "storm plan" of the official attack on the entire advertising launch of the climax, a time the cotton brand seems to become a synonym for fashion,　　In the big office crowd word of mouth, "buy underwear, socks, on the cotton net" also naturally become the most famous in white-collar advertising words, the promotion of popularity will inevitably lead to the rise of the site sales. Especially in micro-bo, SNS and other social media increasingly popular in the tide, shopping after the drying list has become a fashion consumer groups another big hobby.　　In the cotton division of the advertising "storm plan" fully opened this week, users buy underwear, socks after the record of the sun significantly increased, the cotton quality of the shopping experience is through Word-of-mouth effect in the mainstream of the network to buy a rapid spread of the crowd. The focus of the ads has determined to continue to try other marketing promotion methods of confidence, not long ago, Cotton began to dabble in online marketing, in addition to the purchase of Baidu brand area, but also in the August 24 millions of million put on Sina crazy streaming media ads. Under the line to put online marketing, cotton by virtue of the promotion of the brand in the slow and steady achieved a step-by-step effect.