The survival way of the brand in internet age

The survival way of the brand in internet age

The interconnection age brand must be long to survive, the brand just changed one's appearance, by another unreasonable image, has become the Product sale promotion tool. Internet age brand is not anything else, is the fan chasing a momentum, is what we used to say value. This reason is not what specific ideas, values, or how practical functions, but follow the crowd and see the lively onlookers.

This is a "destruction of the three views" of the era, material conservation, energy conservation and so on the majority of people to the recognition of traditional things have been destroyed!

The fundamental view and fundamental view of the whole world and the relationship between man and the outside world has changed. The fundamental views and attitudes towards the purpose and meaning of life have changed, and the general assessment and general view of the significance and importance of the objects around them (including people, things, and objects) has changed. People's perception of the objective world and moral understanding and the bottom line completely overturned.

Not to mention the rules of commodity marketing! Change is normal, not change that is strange?

Product sales are actually a choice of human values, or function, or connotation, or price, or packaging. The age of interconnection, people's values have changed, the past thought is right now has become wrong, the product marketing law of course will change with one.

In the past, marketing and brand are all around the traditional "three-view", and now the traditional "Three view" has gone, the traditional 4p,4c of course have to change. 4P is the channel for the King, 4 C is convenient for the king, Mobile internet era will 4p,4c value system all upset. A product sales complete, without channels and promotions, and even do not need the traditional sense of the brand, as long as there is a product, this product is not the best, just because it is cheap, you can get a good selling.

Mobile internet age does not need channels, 4P is over, a micro-letter can kill all channels in seconds.

Since the media overflow everyone wants to be an idol, 4C is useless, a group of fans to replace the so-called brand image.

Mobile interconnection will be the distance between the product and the user into face-to-face, you say, advertising and channel what is the meaning of the brand, directly look at the product can be.

What is the nature of mobile interconnection? In fact, is convenient, no distance communication, exchange, trading. Zhang said is convenient, open, experience, in fact, the back two is the first result. The core is convenient, easy to understand, easy to communicate, easy to pay, easy to trade, convenient service, in short, everything is convenient. Without this convenience, the Internet is nothing.

It is precisely because of this convenience, the product and brand, channel, promotional, communication and other products beyond the function of the things into a, that is, the complex, channel disappeared, the brand has become a fan group.

Brands no longer have the traditional way, time to accumulate the so-called culture, more is the use of unknown concepts or technology, to attract users to pursue products, and even the product itself has become less important, it is important for everyone to use this product, or a certain group of people use this product to show off feeling.

Mobile Internet era, the brand becomes puzzled, the audience becomes hypocritical boring, the consumption function becomes dispensable, the only can enjoy is my entertainment at the scene.

Mobile Internet era, the brand is not solemn, the connotation of the brand is entertaining entertainment, and even abuse.

The sales people in the traditional physical store don't understand, where are our customers? They all move on the internet to find bargains, to have fun, to save fans, to be idols, to be narcissistic, to play pyramid-like mental cafes!

The functional value of a good product has been taken out, but spiritual value is the core of the sale, spiritual value is what, is one of the components of the brand.

Therefore, the interconnection era still needs the brand, the brand just changed one appearance, to another unreasonable image, into a Product sales promotion tool, thus changing the brand should have a constant consumption of cultural characteristics.

is not constant, but it is said that the traditional classic cultural value of chicken soup, which became the main social content in the Internet era, in the media is so, almost no practical features, functional products become concise and bad, more is I can do what what.

Mobile internet age, product iterations faster, on the one hand, because of the new, on the other hand, the product is easy to bad, or hardware or software upgrades, not bad but change faster.

Wang Xuliang talked about product quality too good, users used too long, the company may not think about it, to be finished early. As Christensen says, many companies face new technology or market, often leading to failure is precisely the perfect management.

Management is too good, the product is too good, new technology to change the market has become dull and conservative, how can it be undefeated?

Internet age brand is not anything else, is the fan chasing a momentum, is what we used to say value. This reason is not what specific ideas, values, or how practical functions, but follow the crowd and see the lively onlookers. In the past, the user buys a thing to be practical, the economy, now does not need, the lively is first, then is the cheap and so on practical function.

Everyone is using this kind of brand momentum of the habit of atmosphere pressure.

The era of interconnection is a rapid iteration of the era, there is no so-called good products, only innovative products.

The era of the Internet is the brand fast-changing era, if you can also say that the brand and the traditional brand is one thing, that we are not old, the internet era of the brand is not subversive is not normal, be overturned is normal. Therefore, the Internet age without the traditional meaning of the brand, but the traditional meaning of the brand image.

Image can be constantly changing, but not the core value of the accumulation of content, the user is a bear, break a throw one, no one remembers you yesterday.

The more needs of the interconnected age are image, the experience of product function, the result culture, not the historical culture.

Brands are updated in time, fast-growing state of decay