The time publication will be in Sina powerful union

In the trans-regional, cross-industry, mergers and acquisitions of the Times press, and there is further action-he will be one of China's four major web portal Sina Network to establish a comprehensive strategic cooperative relationship.

According to the relevant information, the Times published by the entire board of directors to consider the adoption of "on the company and Sina Cooperation," The bill, to be with the Sina network in the business, copyright, resources, content, products, services, markets and new media development, personnel training and other fields to establish a comprehensive strategic partnership In the exploration of the network era of traditional media and Internet media in the integration of development, innovation and cooperation of the new model, to achieve cross-regional, Cross-media, cross-ownership of the powerful joint development. Here are some related introductions.

Company announced in the business cooperation, brand cooperation and personnel training cooperation in three aspects of the specific cooperation content.

In the area of operational cooperation, company to provide Sina network including but not limited to the issue, content, copyright, channels and other cooperation resources; Sina to provide companies including but not limited to the Internet original literature, online education, Internet operations, copyright operations and creators of resources, through copyright and technical cooperation, the establishment of digital publishing business platform, Joint planning and expansion of marketing channel resources; The company will have the content resources authorized to Sina network in the Internet, wireless operation, Digital publishing, mobile terminals and other platforms to use; before June 30, 2011, the company authorized 1000 high-quality Books of the electronic copyright, by the Sina network responsible for the Internet, wireless, mobile phones, Electronic books and other platforms to operate. At the same time, in both professional fields and the advantages of the field of literature to carry out in-depth cooperation, joint planning of major publishing projects, in the field of new media cooperation, speed up the development of network media and mobile media, to develop media advantages of the relevant industries.

In the brand cooperation, the two sides committed to their own high-quality resources in the brand cooperation between the promotion, use, and is committed to joint planning and development of marketing channel resources, and jointly plan the marketing activities. For example, the two sides to carry out business products, services, cross marketing, customer cross-selling, joint organization of public welfare activities, jointly organized the Chinese Publishing Media brand Forum, jointly launched a variety of topics such as forum, selection and other large-scale activities, in the Sina Cultural reading channel to open the "era of publication" content zone.

In the field of personnel training, both sides provide opportunities for project planning, content technology development, advertising, ground promotion, campus promotion, exhibitions, new media operations and other fields, such as talent training and project practice. Company in June 12 with the signing of Fudan University to jointly develop postdoctoral, to promote production, learning, research and integration, accelerate the industrialization of scientific and technological achievements. Sina will also participate in the company postdoctoral workstation construction, and jointly plan content development and multimedia communication projects, jointly train the new media operation of high-end talent.