The top three still monopolize the market

Absrtact: Beijing-East head-on challenge Tencent High-profile show the first batch of payment license issued one year, Alipay, Tenpay, UnionPay online payment for the representative of the Internet payment is still the third party payment industry is the most active subdivision area: Their market share is stable, but also has a free

Jing Dong head-on challenged Tencent to show good

The first batch of payment licences for one year, Alipay, Tenpay, UnionPay online payment for the representative of the Internet payment is still the third party to pay the industry's most active subdivision areas: their market share is stable, but also happened to Tencent's access to Alipay, Beijing East, the construction of payment channels, such as subtle changes, This may be the policy threshold outside the impact of the industry pattern of more important factors.

The top three still monopolize the market

Three batches of 101 licenses for China's third-party payment enterprises have entered the threshold, "the industry pattern will not be big change" is also the issue of licensing the industry's biggest doubt. A year later, the well-known market analysis agency Analysys International analyst Meng to reporters frankly, from the market share of the monitoring data, in addition to a slight increase in market concentration, the major payment enterprises to competition between the pattern of change is small, each market share has not increased or greatly reduced.

Reporter contrast Analysys international monitoring data found that the license issued before the 2011-year quarter, the industry's nine strong market share is: Alipay 45.5%, Tenpay 20.3%, pay online 11.7%, fast money 6.1%, remit the world 6%, Yeepay pay 4.2%, IPs 3.9%, NET Silver online 0.9%, the first letter easy to pay 0.3%. And 2011 years of the Four seasons, the industry's nine market share in order: Alipay 46.9%, Tenpay 21.4%, UnionPay online payment 10.4%, fast money 6.1%, remittance world 6%, Yeepay pay 3.7%, IPs 3.3%, net silver online 0.6%, the first letter easy to pay 0.2%.

In fact, the overall turnover of the Internet payment market is still on the rise in the year after the licence was issued. In the first quarter of 2012, China's third party internet payment market volume reached 758.3 billion yuan, the chain growth of 2.7%, year-on-year growth of 90.9%, close to a year doubling the growth rate, but this year as much as tens of thousands of billion market increase has not been "novice" capture, and into the hands of the traditional Hao.

It is noteworthy that the industry's three forces to win 78.7% of the market share, and there is a trend to further improve the monopoly capacity. And these three no exception to network retail online payment for the main business, Alipay and Tenpay backed by the electric power, and UnionPay online payment has a banking background, easy and all the electricity dealers "wide knot good edge."

Meng that, at present, there is no internet retail online payment as the main business can pose a threat to the industry's top three. Keep chasing the pace of the fast money, remit the world and so the main energy to avoid Alipay, turned to the enterprise-level online payment.

"However, these companies have been expanding their business in the context of the licensing segment," he said. "Meng Introduction, mobile payment field is one of the focus, such as pay treasure Test water bar code payment, fast Money development" fast + "platform, Tenpay mobile phone client and" Le brush "products. Because mobile payment is still in the early stage of development, speed up the promotion of mobile payment market happy enclosure, is expected to rewrite the PC Internet payment is too stable market pattern.

The fuse of Jing Dong or transformation Bureau

However, the industry is still a spoiler, some to the business, and some to the pay plate. In the past year, Sina new pay pass, Baidu Hundred pay, NetEase netease treasure One after another surfaced, Grand Sheng even the first batch of the payment license, if not the internet giant's loyal paid users, it is difficult for ordinary netizens to know these big guy also on the Internet payment business interest.

However, "marginal color" heavier than the big boss with the old overlord Alipay, Tenpay in the face of confrontation, they have not so far been in the market share too much cheap, "for their own business charges far more than become a universal Internet payment tool, the most important thing is that they do not have the strongest demand for payment- E-commerce, a person who declined to be named, told reporters that Alipay is the most vigilant of those who are increasingly powerful non-Taobao department of E-commerce Enterprises, Tenpay is a precedent, Taobao has rivals, Alipay will have rivals.

The personage talked about Jingdong Mall, the most recent year with Taobao department to fight the most frequent independent of a brother, and the two sides of the earliest public encounter is "stop Alipay" incident. From last May home hide Alipay to Jingdong Mall chairman Liu Weibo shelling "Alipay high rate", and then last August formally concluded cooperation. Jingdong Mall has been a high-profile gesture vent on the online payment of a brother's dissatisfaction.

And in this time before and after, Jingdong Mall began to vigorously promote and UnionPay online payment cooperation, not only as the preferred online payment means, even the use of rare coupons and lottery "to promote payment" activities. and UnionPay online payment is one of the most powerful competitors in Alipay's current position.

There has never been an e-commerce enterprise that has such a competitive relationship with a payment tool, but the story of Jingdong Mall and Alipay has made new progress this year. Not long ago, there is news that Jingdong Mall is brewing into the payment industry, interested in the formation of payment companies, or shares, mergers and acquisitions of third-party payment companies. The material is firmly pointed out that Jingdong Mall is recruiting, payment product director has been in place, other pay-related positions in the intensive recruitment.

A pay business owner told reporters that the Beijing-east last year to pay Bao's shelling has "orders the power of the Shang," the feeling, but ineffective. And this year, the changes in the pattern of electric business, Suning easy to buy and Gome Network mall superior ferocious, Jing-dong urgent need to improve the sales chain, facing more and more business and coverage area, no Alipay support, since the construction of online payment channels is also understandable things.

Alipay reply: Lengnuanzizhi

"We are very welcome to make payment to Jingdong." A growing number of peers will increase the level of technical management paid by third parties and enrich the industry. But this road is really not so good to go, the company that pays is Lengnuanzizhi. "Alipay CEO Pengley is not surprised by the intention of Jingdong Mall.

She described the payment business operation is not easy at the same time will be "jingdong payments" to a lot of competitors, because "pay now become the standard of internet companies, many companies have their own payment company, but the development process there are a variety of problems, I wish jingdong good luck."

In fact, Pengley's view represents a class of people who are measuring the risk of the Beijing-East March payment business. Some analysts believe that the payment business can increase the concept and weight of the company's brand or IPO, but also can reorganize the electric industry chain, especially to control the payment links in their own hands, to avoid unnecessary information leakage and capital security.

"But this also means that Jingdong will gradually suspend cooperation with other Third-party payment tools, there will be a short transition period, after all, it is not easy to build online payment." "Meng that depending on the positioning of the" Jingdong payment ", it is the internal payment system that matches its own business, or the universal payment tool, which is relatively less difficult, but the latter cost is obviously higher than the use of third-party payment, but also face the rigid threshold such as license and manpower.

and Alipay vice President Kando in the media interview that some people's understanding of the third party payment industry is very small, that the market is really blue sea, but in fact they pay for the field, risk control, information security and no concept. In his view, in the payment industry if not to do 500 billion yuan water, then its business size and profitability are very problematic, only to do 500 billion yuan to enter the profit stage, "so this is a threshold, if not enough will bring great risks."

Interestingly, there have also been subtle changes in the relationship between Alipay and Tenpay, a universal payment tool. In early June, Tencent main force "QQ online shopping" official access to Alipay, and previously, QQ online shopping has been only using Tencent's Third-party payment tools Tenpay and other net silver. This change is interpreted as the opening stance of Tencent's new electric trader: Due to the reorganization of Tencent's organizational structure, the electric trader has become an independent holding company, and is carrying out multiple resources integration within and outside.

Meng pointed out that Alipay and Tenpay's status difference determines Tencent's open choice, do a good job Tencent, must introduce the current most influential Alipay. Another reason is that Tencent is not a Beijing-east-style self-electric dealer, the platform contains a good music buy, Xun nets, such as a third party independent consumer, and they all have the inherent cooperation with Alipay, but also hope that the partnership will be brought into the Tencent platform to seek better development.