The traditional retail business transformation electricity trader despise the technical suicide

When writing this headline, many business-oriented peers would probably drown me with saliva. But the reality of the problem is that the traditional retail industry in the era of electric drubbing. If I am not "lucky" in 2004 experienced foreign-owned retail companies to 2010 years experience in private enterprises and state-run domestic retail companies, perhaps the idea of belittling technology is not so profound or even to the extreme understanding. For a long time, the electric business practitioners are discussing whether the light electronic heavy commerce or should be heavy electronic business, then the former accounted for the Shangfeng. This kind of shangfeng has contributed to the present situation that the cat and Jing Dong Two are alone, because these two are basically the retail companies with the most Internet technicians in China, which exceed the size of thousands of people. And those who keep the supply chain more important light electronics companies, have been on the scale of roads or profits on the road, to know how to manage the supply chain? Is it like traditional retailing with tens of thousands of waiters? Million SKU from the purchase of goods to hundreds of thousands of square meters of warehousing logistics, million sellers or hundreds of thousands of manufacturers agents management, a simple supply chain of three words, the technical requirements and the rocket, in fact, there will not be much difference!

For the three traditional retailers I've been through, the level of technology in China's 20-year retail business has barely progressed, and remains in the last century, compared with the Wal-Mart and the Cats I know and the Beijing-east. There is a 2008 years before the ERP system, there is an ERP system in the electrical business deployment, one of the ERP system has been unable to withstand the tens of billions of sales pressure and the management of many forms of business. Some of the other traditional retailers are only using part of the financial function in ERP, not the commodity management and warehousing and logistics management.

And for the CRM system, all is blank. POS system is also the product of the last century, even OA systems are unified use of a Third-party company's products, change companies are not feeling out. Not to mention these systems are effectively connected and have a profound impact on the operational efficiency of the enterprise! This is the status quo of traditional retailers, this situation on the one hand, the mainstream of China's retail industry for commercial real estate (commonly known as the Landlord), on the other hand, light technology heavy business. In this whole 20 years, along with the process of China's urbanization and the improvement of consumption level, traditional retail industry in such a technical situation enjoy these two dividends, such a development process makes heavy business atmosphere more strong, technical personnel in the enterprise status equivalent to "network management", coupled with the technical personnel of their own weight IQ light eq, They often make people feel like they don't exist. In my experience of the traditional retail enterprises in the process of downsizing, the technical staff incredibly ranked first!

Of course there is a more central reason is that the traditional retail system is a relatively static system, the demand for the system is not so frequent changes and dynamic adjustment requirements, the amount of data stored and processed is also based on the enterprise's internal goods and financial related parts, in strict sense, belong to the intranet system and small amount of data. Then the technical staff in the system is completed, only need to carry out day-to-day maintenance work can, plus do not pay attention to the so-called emotional quotient, is also reasonable to be cut.

The continuing consequences of this situation are reflected in the enterprise system, corporate culture and working environment, in the traditional retail industry, in the course of more than 20 years of development, heavy business thinking caused these three aspects are no longer likely to adapt to the growth of technical personnel. into a vicious circle of not being able to lead, grow and stay!

If there is no electronic commerce, China's traditional retail industry may still not be too much pressure, after all, the advanced technology of foreign retailers can not play a huge advantage in China's local retail environment, coupled with a confidential and closed management system, the traditional retail industry in China can not well understand and practice the advanced technology of foreign retailers. and electronic commerce is preceded by electronics, indicates that the technology first, no electronic business-free nature, this is the most thorough understanding of the Chinese horse cloud, especially in the year after the loss of 6 years Taobao in order to achieve the profit of the "thriving" ranking of the Internet products because of the immature technology is mercilessly rejected, at the expense of 40% The shares sold from Yahoo's search and bidding ranking technology, as well as a number of technical backbone, now a Amoy platform technology leader that is the acquisition of the talent Yahoo! After the expansion of technology, Taobao quickly into the profit period, not only is Taobao through train, there are CPM (Diamond booth) advertising, value-added open platform (Taobao API), etc., for Taobao even the entire group to obtain a huge income (2013 surplus of more than 20 billion). After the acquisition of China million network (China's largest IDC, with domain names, construction stations and other technical personnel, the company's technical staff ratio of more than 60%), China's second-largest forum technical service provider Phpwind (the first major for the Discuz was Tencent acquisition), Shangpai (SHOPEX), China's largest independent operator, technology service provider, and other technology-oriented internet companies that have acquired the power of mobile technology in successive acquisitions, have gained more technicians. Plus the whole Ali group corporate culture also to attract technical staff to provide suitable environment and soil, this aspect does not start to elaborate, have the opportunity to visit Ali Group of subsidiaries to understand.

So in such a solid Taobao, cat platform to grow up on the so-called Amoy brands, the basic has been abolished by the use of the martial arts, because they have little technical staff reserves and management experience, even do not know how to estimate the number of days 100,000 UV server and bandwidth. So the failure of the Tao and the traditional retail industry to do the failure of the electrical quotient in this respect is the same reason!

This is the real development process of Ali Group, for the rapid rise of the Jingdong, mall's code is even Liu himself with the technical team code out, he once in the open industry conference on the big say SAP, IBM does not understand the electrical business ERP, also can never do the electrical business such complex dynamic change fast demand many technical platform, Especially in China, such as the retail environment and enjoy a variety of promotional methods of consumption habits. As it turns out, China's traditional retailing industry hopes that SAP and IBM will be able to arena at least the same platform as the existing platforms, so that they can focus on business efforts. But unfortunately, the Chinese traditional retailers who invest huge sums of money and resources, get 100,000 UV on the machine, change a small function or interface will cost nearly one months or even a few months time! Suning at the end of 2012 to realize pop open shop platform, began to appear in the technical short board, because of its strategic cooperation in the technical aspects of IBM in the international no similar platform development experience and technical personnel reserves, and ultimately led to the open platform in the competition in the leeward, Not to mention the Beijing-East Cloud platform and financial services platform these need more powerful technical capabilities of innovative applications, as well as the pop platform of the Jingdong Express, API interface. Perhaps to understand that China's more than 20 kinds of organizations in the promotion of more than the IBM International technology giants appear to be in the forefront of the electrical technology industry in China is a great breakthrough technology!

This latter part is as true and realistic as the previous ones, not that these international giants have no technical strength, that their technology is not suited to China's retail market, that they need time, but that China's fierce unconventional competition will not give them time.

The technical and technical knowledge of traditional retailing, the corporate culture and working environment that attract technicians remain in the last century of the 90 's, and their online competitors ' technology has gone to cloud computing, financial innovation and API-style open platforms, precision marketing of large data and personalized page display, The back end has gone to the vision of the future of the fool-type operation of the society, China's technology in the rapid growth of the sales scale and the fierce competition environment, the foreign power companies and even the internet giants can be the technical and continuous rapid learning and progress.

Technicians are attracted to more diverse ways, including internet giants, power giants, and mobile internet. The giant's open platform is easier to gain by opening up a "full cut" promotional tool through the Taobao API interface, earning millions of dollars a year. Such a platform has Baidu, Taobao, Tencent, micro-letter, micro-BO, Shanda, telecom wings, mobile mm and so on dozens of. Whether it is the choice of giants and thousands of technical personnel to grow up quickly, or choose to be invested into the emerging mobile Internet, or through the giant's API interface to develop services to the giant users of small software gadgets, so that the value of the technical staff to be the greatest degree of attention and more free and happy.

Traditional retail business of the rigid dogma of corporate culture, pay attention to the atmosphere of the procurement team, suit and tie dress standards, Black-and-white gray office furniture, face to face the boss and sweeping aunt, woman like women colleagues that is the hell of a technical person!

May be a bit harsh, but I believe that these personal experience and understanding of the status quo will let a lot of technical staff empathy, for the incomprehensible traditional retail bosses, I can only finally say a more ruthless words: despise the technology of the traditional retail industry will die!