The travel social networking site Ma Honeycomb and the road travel industry announced today in Beijing to reach a strategic partnership

Absrtact: The tourism social networking site Ma Honeycomb and on the road travel industry announced today in Beijing to reach strategic cooperation, and joint domestic and foreign tourism bureau, Airlines, the release of reverse customized tourism products, the introduction of C2B travel personalized service. It is learned that the so-called reverse customization products, will root

Travel social networking site Ma Honeycomb and on the road travel industry announced today in Beijing to reach strategic cooperation, and joint domestic and foreign tourism bureau, Airlines, the release of "reverse customization" tourism products, the introduction of C2B travel personalized services.

It is reported that the so-called "reverse customization" products, will be based on the traveler's intention to travel data or booking, targeting destinations, travel, time, budget and other preferences personalized product customization.

At the press conference, the first batch of "reverse customization" tourism products were released by Ma Honeycomb and the road travel industry, which will be customized and presale according to user preference data. In addition, Hainan Airlines, Massachusetts tourism Board to participate in the development and series of reverse custom tourism products will soon be online.

The implementation of reverse customization requires a large and active user base. According to Ma Honeycomb CEO Chen Yu introduced, as a tourism social platform, MA honeycomb with a large amount of UGC (user production content), more than 3 million people a day through the MA Honeycomb planning formation, about 200,000 people participate in travel questions and answers, 100,000 people book hotel. In addition, the MA Honeycomb set up a special data center for demand analysis.

"2014 tourism industry from the seller's market into the buyer's markets, the user's personalized needs will become the mainstream." ", said Ma Honeycomb CEO Chen Yu," Through large data analysis of user behavior, aggregation of social power, restructuring upstream tourism resources, is a pre-sale + reverse customization of the C2B model. This mode is different from the past Ctrip or where to go to traditional OTA service provider mode.