The unified experience of Brand

The first time write this kind of article, a little bit nervous a little novelty a bit painful, to CDC internship 2 months, every day in addition to work is experience experience again experience, because before doing some relevant norms of work, suddenly have ideas burst out, here with you to share, welcome to Pat Bricks ^ ^

Let's look at some pictures first ...

After reading these 3 pictures, do you already think of France, Australia?

Take a look at some pictures.

Can you think of Brazil, China and Japan?

Why do we think of this because they embody the characteristics and culture of things.

Let's look at some more specific products.

Assuming that the user does not know these businesses, but it is not difficult to feel that the first group is a mother-born, the second group is a gang of children. Although the shape is also different, but there are similar style and characteristics, so that users in the use of the mind clearly, "Oh, I used to be their products." Over time, users will be accustomed to using a company's products, user loyalty will also be increased to some extent.

I think the formation of an endless and stable user base is critical to the enterprise.

A good design is not always in the change is always playing tricks, but quo, in the constant to seek innovation. After all, our users have the habit of improving the user experience while also respecting the user's habits. No one wants to always adapt to something new. I have a lot of friends like to use a products, but also like B products, but do not know in fact, A and B are the C company's products, this virtually to C company's other products will have a certain impact on the communication.

To some extent, brand value is even equivalent to corporate value. When one day we inadvertently see a logo, with a product, do not want to know, oh! This is Tencent, this is Baidu, this is the time of Alibaba, it means that we have formed a brand identity in the hearts of users, the value of the enterprise has been promoted; but this is the premise of very good products, because people use the product experience will affect their understanding of the brand. But the current industry's general problem is not to follow the industry leader's pace led to more and more convergence of design, is to innovate and blindly unconventional. When the product is more and more, the information is more and more rampant, have own unique characteristic and expression will be most impressive.

In addition, we are often accustomed to "superstitious experts believe in authority," when we like Apple, we often fall in love with the ipod, the Nano, the ipad. Our products are more easily trusted by users when they can easily identify which products we have and where the brand is more powerful. One of the basic objectives of the enterprise is brand recognition, the broad sense of brand recognition is not only the color of the logo font, but also can be a conceptual system, or inherent process, in the user and product interaction at the same time, the enterprise's brand image in the hearts of users formed.

In addition, the general design standardization for fast-updated Internet products is also very important, some very mature things we just repeated call can, rather than spend time to design it. This is also evident in enhancing the effectiveness of brand identity, when users use 10 different products, use the same interface of the same step or the same control, users will know that they use the same company's products, in the use of the process without additional thinking and learning, which greatly facilitates the user.

Finally, two of the most famous brand recognition model, of course, have their own unified design style and characteristics.

As you can see, whether it's a single or a single combination of rooms, you know it's IKEA.

No fancy user experience the first Apple culture is worth a lot of business learning.

When we resonate with our users and form a difference with our competitors, our products will be able to stand out from the crowd and gain more users and higher loyalty.

References:

Baike.baidu.com/view/671549.html?wtp=tt Baidu Encyclopedia--brand recognition
Matt Matus, "Design Trends", Shandong Pictorial Publishing House, 2009.10
(US) Mohoz (merholz,p), change on demand-the power of design, machinery industry press, 2009.05
(This article originates from Tencent CDC Blog, please indicate the source when reprint)