The vertical electric business is difficult to break through Jiuxian net "defected to" eight big flat Taiwanese

In order to survive, the distribution of the whole network seems to have become a vertical type of electrical business choice. May 28, in hand Bowser, Dangdang, such as eight flat Taiwanese businessmen, Jiuxian once again announced full access to the first domestic supermarket category 1th store liquor category. It is reported that this is expected to bring 500 million of Jiuxian net sales, Jiuxian net this year sales target of 2 billion yuan. Backed by Shanxi coal Merchants Jiuxian Network was once considered capital abundant, the initial site was initially exposed to the initial exposure of 1 billion yuan, which for a wine-type electricity business is undoubtedly a sky-high number, "many of the same type of electric business enterprises in the initial investment of millions of dollars." A person in the field of electrical business pointed out. However, the abundant funds also did not let the development of Jiuxian net smooth sailing. After the resignation of the first CEO, Jiuxian Network because of its emphasis on the Low-cost model was once the factory and channel containment. The low price strategy lets the Jiuxian Web site's clicks and the sales volume increase greatly, and low-cost strategy is based on the Jiuxian network to take the winery direct supply model, "by virtue of doing traditional liquor dealers accumulated resources, most of its suppliers are the highest agency-level price to the Jiuxian network to provide products, similar products than the market price of 20% to 30%." Shang, chairman of Jiuxian Network, said in an interview, "Factory outlets can save the cost of circulation, thereby reducing costs." "But this low-cost model, but also let the Jiuxian network faced with wine agents and manufacturers and other aspects of the controversy, even once caused many wine dealers" siege ", some liquor dealers began to unite" letter "winery, that Jiuxian network disrupted the normal price system, against the winery and its cooperation, resulting in the Jiuxian network some products almost broken goods. "In addition, there are few opportunities for the market to leave wine-type vertical electricity." The annual turnover of Chinese liquor is more than 600 billion, but the online market is still not open, at the same time, the online market is also a few big giants such as Taobao divided, leaving the Jiuxian net cake is not as rich as imagination. "It is pointed out by those in the electricity business. Shang said, "to usher in the final victory of liquor dealers must find a new mode of cooperation." "Whole network distribution becomes the Jiuxian network of choice." May 28, in hand Bowser, Dangdang, such as eight flat Taiwanese businessmen, Jiuxian once again announced full access to the first domestic supermarket category 1th store liquor category. It is reported that this is expected to bring 500 million of Jiuxian net sales, Jiuxian net this year sales target of 2 billion yuan. Reporter learned that, although shop 1th has been involved in liquor sales, but the upstream suppliers of products are mostly two or even three agent dealers, each dealer to provide a limited variety of drinks, prices do not have the advantage. and Jiuxian network cooperation, undoubtedly let the open platform of a shop can quickly open the wine market. Also with Jiuxian network cooperation of Suning insiders to reporters, "We borrow Jiuxian network integration resources, Jiuxian network to open the scale and market, which is interdependent relationship." "At present, Jiuxian network with hundreds of liquor companies to achieve strategic cooperation, such as alcoholic drinks (000799), four special wine, Changyu, Ningxia Red, and recently joined the Henan Kang duAnd so on. Shang said that the liquor is still a traditional channel sales-oriented products, E-commerce is a relatively special subdivision category, upstream product supply and later warehousing logistics have a high demand for many large electric platform, the blind into the field of beverage operating costs are higher, the loss of the candle.