The voice of the product manager listening to the user

The company's products entered the public testing period, every day, new users to join, add a strong advertising effect of the partner, the product has begun to gradually on the right track, after a large six months, from the product indefinitely stopped, to the product reborn, as a product manager, I experienced the whole process, but also the only one who insists on the present , and in the product test during my day when the customer service, to listen to the voice of users, looking at the full screen of Wang Wang information, the heart of a kind of inexplicable moved.

Top grade online After a few days of customer service after the feeling:

User group analysis-when a product is facing a popular user, you have to consider the user up to forty or fifty years old, down to the teenage years, take the mobile phone installation software, I received no less than 20 users a day to ask how the mobile phone installation software method. Several people are thirty or forty years old to venture out of the user, do not know how the software installation is how. User group analysis is particularly important for products.

The user's scold sound-user's scold sound is a kind of spur to the product personnel, because the user likes the product to be able to put forward the higher request to the product, they do not understand the technology, they do not know what calls the user experience, but they are the product user, they have the most say. The more users scold, the product is worth the attention of users, that is, the promotion of products will be faster.

The business value of a product--no boss is willing to spend a lot of money to provide users with free products, and no product that users are willing to pay for is not a good product. A product manager who doesn't know how to get the business value of the product in the product is a failed product manager, implanted ads? Breaking news? That era has passed. Digging more business value has become a potential standard for a product manager.

Product Planning-If a product is not well planned, it does not matter, users will tell you what you most want, which features are the most users need, users to withstand the price of products how ... The voice of these users will be the most important part of the two-phase planning of the product.

No good goods free--don't treat users as fools, they also know there is no free lunch in the world, but they have the right to pay and not paid, as product manager, you at least let users know that money spent value. In fact, many users are willing to spend money to enjoy good service, then let your products let users feel the value of flowers.

Think less-users don't like to think and minimize the time they think. Users have spent time to use the product, do not let them use more time to do logic problems, simple, fast operation, reduce user operation thinking time, this is what users really want, would rather detail to do fine, so that users less ask a few "I should do".

Speed-Update speed, change bug speed, discover problem speed, response speed ... Everything to keep up, when the user asked a question, may cause a series of problems continuously, the speed becomes the best embodiment way that the product keeps the user, perhaps the user does not understand, but you at least oneself understand, this problem already exists, need to solve it at the same time, the user that tells in time, let the user feel you attach importance to him.

Word-of-mouth Marketing-users have the right to evaluate the product, and the user's evaluation is more important than their own product promotion. That's why there are more and more gunmen. Service good each as possible potential users, will be for your product to win more potential users, want is the user to your product thumbs up.

Potential rivals-the Internet has no permanent secrets. Solo dancers are always lonely, there is competition will progress, the fittest, this is in line with market rules, improve competitors to enter the threshold of related products, analysis of opponents, do not let users say that your product is not good for certain products.

Follow-up services-products out, users use, have problems to find who? User groups of different, for the product understanding is also different, do not have the product lost service. More users are willing to pay for your service, not the product.

To give users a sense of security-when the product involved in transactions, account login and other personal privacy issues, whether the UI or product flow to give users a sense of security, reduce user anxiety and anxiety, even with such as Taobao such large internet cooperation, or many users questioned.

Self-reflection-as a product manager often ask oneself to do the product is not the user needs, what are the deficiencies, how to more products, "when you are tired of their products, said your product has to be replaced by the time", this sentence for the product manager is always a spur.

A lot of listening to the user's voice, pay attention to the user's product experience, the product does not represent the end, but to start again, listen to the user's scold, give himself a little spur, will only let their products go faster, the rationale for Far. Listen to the different users of the sound of thanks, and see the subway users with their own products, that psychological feeling really good.

Source: http://www.xwcool.com/?p=793